Synthetic research can be a game changer for media strategists — so long as its limitations are taken into account.
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Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.
Analysis: The caveat could be designed to force the merged entity to advertise with media owners sympathetic to the Trump administration.
| Maria Iu
OMG will become a ‘strategic beta partner’ to help Nectar360 hone its products and capabilities.
Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.
To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.
Specsavers’ head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.
MD Pete Coates explains how the group’s 15-month-old branch fits seamlessly into the wider UK network and why northern talent shouldn’t be overlooked.
In a world where attention is expensive, your message must be economical. It doesn’t matter if this is creatively valid — this is the reality we face now.
New research from MG OMD and Reach unpacked the importance of community to personal identity and suggested brands should consider community-based targeting to appeal to consumers authentically.