UK and Northern Europe sales chief Ed Couchman on how the Spotify Ad Exchange, generative-AI creative tools and an improved measurement offering are part of a strategy to make advertising with the streaming giant frictionless.
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| Maria Iu
The streaming platform is also rolling out updates to Ads Manager alongside gen-AI ads.
Brooker will discuss his podcast with co-host Chris Scull, as well as the power of podcasting, at the event.
| Maria Iu
Commercial radio has been performing strongly, but it has hit back at two major BBC developments.
The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.
Analysis: Spotify charged more to its increasingly sticky premium users, having announced large lay-offs that have reduced costs this year.
| Maria Iu
From My Therapist Ghosted Me to Prof G Markets, audio leaders in our industry share what’s coming out of their headphones.
The platform’s UK launch campaign focused on environments that nurture escapism as well as “disruptive channels”.
Expanded subscription and content offerings, combined with lower churn despite consecutive price increases, have contributed to continued growth.
The platform has seen a 39% year-on-year increase in average daily streams of video podcasts globally.