More Connected Tv articles

An ad campaign accompanying the launch will roll out on 15 July.

Attention data can be used to cross-pollinate a variety of digital ad opportunities and improve creative execution, but many brands haven’t been deploying attention data the right way. 

In response to research that found marketers are still hesitant about CTV, Next Episode argues that there is a myriad of opportunities as the medium is poised for further growth.

All the latest from Cannes Lions with The Media Leader team on the ground.

Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.

The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.

A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.

The Insights Planner not only shows how many audiences a linear TV campaign did reach, but also provides a breakdown of how many it did not.

Event at RNCM takes place three weeks ahead of London conference.

Closed-mindedness when it comes to CTV means agencies and advertisers are missing big opportunities as technology continues to advance.