More Connected Tv articles

NPAW’s Till Sudworth discussed the challenges of live sports on OTT at Connected TV World Summit.

RSMB will build and maintain the system.

Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.

The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.

As advertisers navigate an evolving media landscape, where there are challenges like brand safety, measurement or content quality, streaming TV will become an invaluable channel to leverage.

The deal allows the music video network to measure deduplicated reach and frequency of ad campaigns on mobile, desktop and CTV.

As more live sports move to streaming, media companies must sell advertising against their content across different platforms in a unified way that combines the upfront, premium process of linear with the dynamic execution of digital. 

The big media agencies are damaging the outlook for UK broadcasters through opaque trading practices that do not give them a fair share of client spend.  

Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.

Netflix’s shift to focus on engagement suggests that long-term success depends much more on how subscribers are reacting to ads rather than simply how many those ads reach.