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All the latest from Cannes Lions with The Media Leader team on the ground.

The UK registered the highest growth rate among key markets in Magna’s Global Ad Forecast.

The tool enables publishers to easily check their carbon output so they can adapt to improve their sustainability scores.

Under anonymity, a roundtable of advertising and media executives discuss who’s to blame for made-for-advertising sites and what can be done, if anything, to minimise them.

The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.

A new study backed by the CMA found an ID-less solution performed better than cookies, but hurdles remain in getting adtech companies on board.

The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.

The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.

Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.

The TV network’s commercial director shares her death row meal and her greatest achievement.