As Global’s ad platform turns 10, The Media Leader looks back at its biggest milestones.
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Commercial radio has had a “positive” start to the year with 5.2% growth in Q1, new figures show.
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.
Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.
Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
Ryan Afshar, head of publisher and programmatic platforms (international), calls for more collaboration in the connected TV sector.
