OOH produces the lowest amount of carbon emissions per impression compared with other major media channels, according to new research.
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The Media Leader columnist and Creativebrief editorial director Nicola Kemp joins Omar Oakes and Jack Benjamin for this candid discussion of the biggest stories in media and advertising this week.
Understanding the environmental impact of both print and digital advertising is crucial for brands to make sustainable choices that benefit consumers and society.
Remember 2017’s headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.
Ken Bruce’s popular quiz show will make its weekend debut as part of sponsorship activity for Dacia.
A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.
The owner of Havas and Canal+ returned to profit last year.
The Media Leader asked a selection of leading industry figures, including some of our own Top 50 Women Gamechangers in TV: how will you inspire inclusion in your team this year?
The organisations are asking police to take the issue of online violence against women journalists more seriously through improving reporting practices and communication.
The media owner’s UK business reported 12.5% growth last year.
