Global advertising will grow 4.6% in 2013, led by developing markets and digital media, according to ZenithOptimedia’s latest advertising forecast.
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Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide to $6.43 billion in 2012, show figures released by eMarketer.
Bank of America Merill Lynch (BoAML) has responded conservatively to ITV’s latest figures: “We continue to forecast a 0.6% decline for the full year.”
ZenithOptimedia has upgraded its UK advertising forecast with the total ad market expected to post 3.5% year on year growth for 2012 – up from its March prediction of 3.2% growth.
Barclays has lowered its global ad spending forecasts for this year and next, it confirmed in a report to investors last week.
ITV’s chief executive Adam Crozier has forecast a 17% increase in advertising revenues for June due to the number of campaigns around the Queen’s Jubilee and the Euro 2012s.
Warc has released its latest Consensus Ad Forecast today, which shows the US ad market receiving the largest upgrade in forecast growth (4.1% this year, a rise of +0.8pp from the January forecast) of the 13 markets measured by the research.
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q1 for a third successive quarter in response to new product launches, expectations of better economic conditions and higher rates of return on investment.
UK advertising spend grew by 2.7% in 2011 reaching £16.1 billion in total, according to Advertising Association figures produced by Warc. Growth is expected to continue in 2012 with new forecasts predicting a 3.8% increase, well ahead of growth across the rest of the UK economy.
Carat’s latest global advertising expenditure forecast predicts robust global growth in 2013 at +5.8% – a year with tougher comparators and a lack of major events – with all major markets back in growth.