Like a recluse who decides they have to get out more, the UK’s third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.

The independent production companies outlining a proposal to bid for BBC Three should be congratulated for their creative thinking, rather than dismissed, writes Raymond Snoddy.

With a new and ambitious Local TV advertising strategy on the cards, can the fledgling sector finally nurture some meaningful growth and revenue?

There are changes afoot at Channel 5 and Dominic Mills reckons the broadcaster has Channel 4 in its sights. Can the cheeky runt of British TV overtake its rival?

He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.

There is only one certainty about the media in 2015 – it will be exciting and unpredictable and will come complete with more issues than you could shake a stick at.

Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?

‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.

Digital Prophet, Head of Disruption, Chief Pollinator and Media Shepherd: to the outside world, they’re stupid job titles. But inside, they do make a certain kind of sense…

The greatest danger facing the ‘new’ BBC Three is not that it will be hopelessly bad – but that it will lack traction and purpose as it disappears into the endless abyss of the Internet.