He knows it’s naïve and wishful thinking, but Dominic Mills wishes that, sometimes, an agency would just have the courage to tell a client that they should not make an ad.
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There is only one certainty about the media in 2015 – it will be exciting and unpredictable and will come complete with more issues than you could shake a stick at.
Dominic Mills has a media wishlist for 2015, but what are the odds of any of it actually happening?
‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.
Digital Prophet, Head of Disruption, Chief Pollinator and Media Shepherd: to the outside world, they’re stupid job titles. But inside, they do make a certain kind of sense…
The greatest danger facing the ‘new’ BBC Three is not that it will be hopelessly bad – but that it will lack traction and purpose as it disappears into the endless abyss of the Internet.
Is it time the UK’s public service broadcasting rivals finally worked together to shake more money free from the US players?
As the ASA bans a string of ‘misleading’ YouTube videos featuring Oreo biscuits and well-known vloggers, Dominic Mills says getting native advertising wrong threatens to poison what could be a great platform.
From the DMGT reporting fantastic profits, to the launch of a new newspaper in the heart of London, it’s been a great week for the UK’s press, writes Raymond Snoddy. Can the industry keep it up?
Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.