Newsline presents industry reaction to the findings from Quantcast, POSSIBLE, Adludio Carat and Ensighten.
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After the publication of the latest UK adspend forecasts this week, James McDonald, research analyst at Warc, explains the investments being made in each sector.
Unsurprisingly, the festive period took its toll on national newspaper circulations in December, with few titles across the three markets reporting any gains.
BBC One kicked off the New Year in style, securing eight of the day’s top ten spots with a successful mixture, including the return of a potty-mouthed seasonal favourite.
After eight tense and terrifying episodes, last night brought an end to the second series of BBC Two’s dark sexuall thriller, The Fall (9pm), with the possibility of a third run still vaguely up in the air.
2015 needs to see the end of click-based measurement argues Phil Macauley, EU managing director, Quantcast.
With the help of new consumer data from Sky, Starcom MediaVest Group’s Simon Stanforth says there are five common myths to be debunked when it comes to video.
As Decipher launches its Wave 5 Mediabug research, Matt Walters, senior consultant, talks us through the competition in the electronic sell-through (EST) market.
Maturing programmatic technologies are causing different parts of the advertising ecosystem to converge, writes Xaxis’ Richard Lloyd. Are we in for a bumpy ride?
Ashley Highfield has met with BBC director general Tony Hall and James Harding, the Corporation’s head of news, to try and map out a “collaborative” approach that will see a “two-way flow of traffic” that benefits both parties.