Bauer Media will help combat “shockingly common” issues associated with social media, the company’s ad chief has pledged in a blistering attack on online tech.
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All Ears research found that less than a fifth of managers received any training in this area, while three-quarters have suffered mental wellness challenges themselves.
The broadcaster saw linear ad revenues drop 16% in 2023. Digital revenues grew 10%, but investment in C4’s digital transition led to a record deficit of £52m.
Among other tools, a private marketplace with The Trade Desk allows brands and agencies to transact directly with the broadcaster’s streaming inventory.
Leveraging generative AI, a new product, Invibes Fashion Solution, aims to deliver personalised and impactful brand experiences.
Chief revenue officer Veriça Djurdjevic announced she was leaving in July.
New York Sun owner emerged late in the bidding for Britain’s storied newspaper. Here’s what to know about the anticipated acquisition.
The social video giant has unveiled a new AI-powered suite, measurement tools that “correctly” value TikTok’s contribution to outcomes and an expansion of its Out of Phone initiative.
UK broadcasters have struck a deal with Amazon to bring their free combined streaming platform to Amazon’s smart TVs.
ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.