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Partner content: GfK shares some of the discussions focusing on the changing advertising landscape, and measuring online video in particular.
If you went into your local Sainsbury’s and were required to pay double for your shopping because you were a regular customer, you would, quite rightly, be gobsmacked.
So what does adland want from this new (and furiously right wing) government?
A hugely popular figure in the media and advertising sectors, McArthur was nicknamed the ‘Dundee Exocet’ in recognition of his formidable yet highly effective nature.
Last year’s MAD//Fest London launch event was awarded ‘Best Networking Event’ at the UK Conference Awards held last Friday at the Tower of London.
In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here’s why, and what the industry said in response.
If you’re lucky enough to have a ticket (we’re sold out), here’s four sessions you won’t want to miss at MAD//Picnic next week.
Even excluding the technical feats of delivering gold-standard currencies – those things that underpin media planning and billions of pounds in trading – the politics that surround them can make your head spin.