Yesterday MediaTel hosted the hugely popular Future of Media Research event in central London. Chaired by BBC News media correspondent Torin Douglas and run in partnership with Nielsen, themes this year included Big Data, NRS PADD and measuring social media. Find out what our expert panellists had to say.
19 Sep 2013 | Anna Gunn
With exam results recently deciding the future of millions of school and college leavers, Kantar Media’s Anna Gunn takes us through the latest TGI findings to examine what is an increasingly complex group of young people – and one who marketers need to handle with care to win the reward of a lifetime of loyalty.
2012 was pretty unusual in the world of radio with several momentous and unique events disrupting the normal flow of listener behaviour says Andy Haylett, Survey Director at Ipsos as Newsline grabs the latest industry opinion on the RAJAR results.
As the digital and mobile revolutions continue at breakneck speed, there is a legitimate concern that we are going to experience a technological overload. Now, Future Foundation’s latest research reveals how our responses to technology are rapidly changing.
Ben Allott at Callcredit believes that if retailers want to continue to survive the economic downturn they need to be savvier with their marketing and start connecting the dots between the online and offline worlds to help drive consumers back to the high-street.
A new study has shown that Facebook’s new ad format outperforms the social networking site’s standard adverts by over 200%. By Darren Hamer, Managing Director UK, EyeTrackShop
Consumers have never had more choice of car brands and models in the UK market. Understanding consumer rationale behind car-buying is, therefore, key for marketers hoping to make sense of this market. By Kantar Media’s Alice Dunn.
Experian Marketing Services today published its Digital Trends 2013 report; a comprehensive analysis of how data and technology will impact the digital marketing environment in 2013 and the key trends for marketers to watch across social, search, mobile and email.
Despite the economic gloom of recent years, last year the coffee market in the UK was valued at £5.3 billion and the number of branded coffee shops has doubled since 2005. Kantar Media TGI explores the consumers that are driving this boom.
68% of respondents don’t believe that Christmas TV ads this year strike the right chord of sensitivity during a period of recession and almost 90% complain they started much too soon – with few reporting shopping earlier.
Through a combination of financial challenges and digital savvy, never before have Marketing Directors in every sector faced a more well-resourced, more hard-to-penetrate generation.