More The Media Plan articles

In its latest campaign, Specsavers thought it was a ‘no brainer’ to translate its strapline into the languages of all the competing nations in the tournament.

The campaign, which showcases a new brand identity, spans TV, VOD, cinema, OOH and social platforms.

The AA and Media Smart had to take “a unique approach” to raise awareness among young people following the surprise general election date.

Many traditional spots were out of bounds, so agency Media Bounty went with a more “guerrilla” feel.

The chocolate brand appealed to Londoners to “elect” its peanut butter-filled egg as the “superior crème-filled egg” during Easter.

Amazon’s audiobook service Audible’s three-phase disruptive campaign for its title 1984 that “no page was left unturned’ in the campaign.

The travel company wanted to be seen as more than just a place to book package holidays and used Amazon Prime Video’s The World Cook to get the message across.

An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.

The Media Plan: British Airways latest brand campaign has leaned heavily on AV and influencers as part of its strategy centred on “bold originality” and “meaningful connection”.  

To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.