The initiative’s “baby POC” is moving into its teen years by expanding its panel and capabilities, and it is inviting more advertisers to take part.

Channel 4’s head of advertiser strategy reflects on a decade of its DIAA initiative and what it means to create ads that resonate with audiences of all stripes.

The broadcaster has followed in Channel 4’s footsteps to add Spotify as a distribution partner, highlighting the continued trend of chasing incremental reach.

Panel at a Trade Desk event urged advertisers to think more carefully about the environments they appear in.

Watts succeeds Ewan Douglas, who exited in the summer amid a restructure. He will be tasked with driving investment among SMEs and the indie agencies that serve them.

UK broadcasters are betting their new ad marketplace will lure digital-native brands to TV, creating implications for how the medium is bought.

The regulator has set out a six-point plan that would require action from PSBs, social media and video-sharing platforms, the government and Ofcom.

As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.

The data will be available in the UK from September, providing marketers with greater insights into CTV investment.

Commitments include closed captions for all linear and streaming ads from spring 2026.