The Media Leader is the media industry’s leading source of news analysis, data, and opinion. We are an independent publishing brand owned by Adwanted Group and in 2022, we rebranded from Mediatel News.
The Media Leader is the advertising industry’s go-to resource for quality analysis, opinion and news about media and its intersection with advertising.
What we do
We break news, explain what it means and give space to the people with something to say about it. Alongside daily reporting, we publish analysis, opinion from some of the industry’s most experienced voices, long-form interviews and data journalism drawing on Adwanted Connected, the UK’s largest single source of media data.
Our coverage is guided by three values: excellence, inclusion and courage. In practice, that means asking our audience which issues most need fixing, and then holding the industry to account on them.
Who we are
The Media Leader launched in 2022, replacing Mediatel News. It is published by Adwanted UK, part of Adwanted Group, an international media technology and data business, and has editions in Belgium, France, the UK and the US.
Our journalism also runs through Adwanted’s events, including Connected TV World Summit, Future of Brands, Future of Media and Future of TV Advertising, as well as The Media Leader Awards and The Media Leader Podcast.
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