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Leading Questions with Natalie Bell – OMD

Leading Questions with Natalie Bell – OMD

Natalie Bell, EMEA CEO at OMD, answers the call from Stephen Woodford to face our probing and quick-fire Leading Questions.
March box office jumps 41% as Project Hail Mary drives strong end to Q1

March box office jumps 41% as Project Hail Mary drives strong end to Q1

Year-to-date box office is tracking 8% ahead of last year after Q1, with admissions similarly up 7%. Revenue from cinema ad sales house DCM also grew 7% during the quarter.
How do you hit a long-term goal with a short-term hammer? 

How do you hit a long-term goal with a short-term hammer? 

Following the launch of dentsu’s Brand Reset project, Lumen’s Mike Follett asks why short-termism persists and looks at how the agency is embedding long-term thinking into its planning. 
How do we unlock male allyship at scale?

How do we unlock male allyship at scale?

Advocating for equality, men aren’t just supporting women; they are advocating for a more resilient industry and a more sustainable way of working.
From Cassette Futurism to Friction Maxing: Why we want tactile media experiences again 

From Cassette Futurism to Friction Maxing: Why we want tactile media experiences again 

In the digital age, physicality still counts. We need to remind ourselves that we live in a physical world by designing for senses such as texture, sound and resistance. It’s what youth generations crave. 
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Opinion

We are family

JAA’s marketing director, Caroline Ayling, explores why indie agencies are the perfect partner for family-run businesses.

Get off the hamster wheel and build a system of effectiveness

Signals promising to optimise creative are mostly noise, and anyone who tells you otherwise is selling snake oil. You’re being pitched a flywheel, but you’re being sold a hamster wheel, says CreativeX’s Paul Brown. 

From cost to capital: How marketing and agencies can win the value conversation

The boardroom battle is not about whether marketing creates value. It’s about whether or not you can prove it alongside every other investment competing for capital, writes The Kite Factory’s managing partner. 

Industry News

Outcomes measurement vital to averting an Australian TV disaster, says Foxtel Media CEO

Outcomes measurement vital to averting an Australian TV disaster, says Foxtel Media CEO

Samsung Ads offers streaming ad exposure insights in Europe

Samsung Ads offers streaming ad exposure insights in Europe

Making sense of the global TV shake-up

Making sense of the global TV shake-up

How publishers and consumers benefit from a neutral TV OS

How publishers and consumers benefit from a neutral TV OS

Total TV: The commercial blueprint for unified sales, yield and growth

Total TV: The commercial blueprint for unified sales, yield and growth

The Brief – Thursday 9 April: Publicis-Microsoft partnership, Ofcom’s next chair and more

The Brief – Thursday 9 April: Publicis-Microsoft partnership, Ofcom’s next chair and more

‘Uneven’ growth as digital revenues increase 5.1% despite majority of publishers reporting declines

‘Uneven’ growth as digital revenues increase 5.1% despite majority of publishers reporting declines

The Brief – Wednesday 8 April: OpenAI buys TBPN, UMG offer, Wireless cancelled and more

The Brief – Wednesday 8 April: OpenAI buys TBPN, UMG offer, Wireless cancelled and more

Data Analysis

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

Data Snapshot

Data-led charts from across the UK media landscape

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