The Media Leader

News analysis, opinion and insight for media and advertising professionals

‘Fresh team, fresh approach’: Mail Metro Media on becoming a ‘modern broadcast publisher’

The Media Leader sits down with Mail Metro Media’s new-look commercial team to discuss how the publisher’s sales arm is ‘moving as quickly as a tech company’ amid an ‘existential’ time for the publishing industry.

Leading Questions with Dom Williams – Mail Metro Media

Mail Metro Media’s chief revenue officer, Dominic Williams, is in the hot seat for our probing and quick-fire Leading Questions.

Sit down, Nick. The media agency isn’t done, it’s becoming what clients have always needed

In response to comments made by Jellyfish’s CEO during Cannes Lions, Goodstuff’s executive director of creative media fires back.

How Channel 4 is taking a ‘platform mindset’ to TV — with David Amodio and Jay Kassam

Host Jack Benjamin sits down with Channel 4’s head of sales, and head of business operations and revenue innovation, to discuss Channel 4’s go-to-market strategy for mid-market advertisers.

European Media Marketplace aims to grow budget share for trusted media

The collaborative marketplace aims to unify trusted first-party data sources and European media inventory and make multi-market campaigns as easy to buy as Facebook and YouTube.

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Opinion

James Longhurst

We sat down with the new Mail Metro Media commercial leadership team, find out more about them here.

Raymond Snoddy

Nigel Farage may be at personal loggerheads with Sky News and Times Newspapers, but by potentially causing a tsunami of media interest in Reform UK, who knows where the biggest waves may land.

Lucy Basden-Smith

A jury member for the Cannes Lions Entertainment for Sport category reflects on three trends to emerge from this year’s entries.

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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The Future of Media Manchester 2026 is the region's premier event bringing together media planners, strategists, and buyers to explore the biggest challenges and opportunities shaping the commercial media landscape. Hosted by The Media Leader, the event features expert speakers, thought-provoking debates and research-led sessions designed to spark honest conversations about where the industry is heading. Taking place at the Royal Northern College of Music in Manchester on 17 September, the event will bring together 600+ industry professionals and 40+ speakers for a full day of insight, discussion and networking. Attendees can expect sharp debates, fresh perspectives and valuable connections with senior leaders across the media ecosystem — making it a must-attend for anyone looking to stay ahead of the industry’s next chapter.
17 September 2026

News analysis, opinion and insight for media and advertising professionals

‘Fresh team, fresh approach’: Mail Metro Media on becoming a ‘modern broadcast publisher’

The Media Leader sits down with Mail Metro Media’s new-look commercial team to discuss how the publisher’s sales arm is ‘moving as quickly as a tech company’ amid an ‘existential’ time for the publishing industry.

Leading Questions with Dom Williams – Mail Metro Media

Mail Metro Media’s chief revenue officer, Dominic Williams, is in the hot seat for our probing and quick-fire Leading Questions.

Sit down, Nick. The media agency isn’t done, it’s becoming what clients have always needed

In response to comments made by Jellyfish’s CEO during Cannes Lions, Goodstuff’s executive director of creative media fires back.

How Channel 4 is taking a ‘platform mindset’ to TV — with David Amodio and Jay Kassam

Host Jack Benjamin sits down with Channel 4’s head of sales, and head of business operations and revenue innovation, to discuss Channel 4’s go-to-market strategy for mid-market advertisers.

European Media Marketplace aims to grow budget share for trusted media

The collaborative marketplace aims to unify trusted first-party data sources and European media inventory and make multi-market campaigns as easy to buy as Facebook and YouTube.

The Media Leader

Opinion

Mail Metro Media – Commercial Leadership Team – Meet the Media Owner

Farage versus the media: Nigel’s last stand. Or is it?

Cannes reflections: Judging Cannes Lions Entertainment for Sport

Industry News

Audiotrack at 10: If you’re not going to do it for 20 years, then you probably need a rethink

Jellyfish CEO Nick Emery: ‘Traditional agencies are finished’

Adelaide links creative measurement to media buying with partner ecosystem

Audiotrack at 10: AI can create an audio ad in 30 seconds. It just can’t tell you if it’s any good

Is Sky’s acquisition of ITV necessary to compete with global platforms?

When it comes to the TV user interface, less could be more

Almost 5% of inventory sold as CTV is not on a television set, study claims

Sky agrees to acquire ITV Media & Entertainment in deal worth up to £1.6bn

Data Analysis

Mapping the UK agency landscape

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Data Snapshot

The ad-vantages of streaming

World Cup Wonders

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