The guidance includes advice for marketers on strategic considerations, transparency requirements to help validate value and effectiveness of proprietary media, contractual terms, and internal governance structures in relation to the practice.

Consumer magazines generally registered strong digital growth from low bases in 2025 while print circulations almost universally declined, creating a mixed picture for a magazine industry in flux.

The deal to take over The Telegraph has been referred to the regulators to ensure sufficient plurality of views in news media and plurality of persons at the helm. Both interesting ideals, explains Ray Snoddy. 

The ISBA Media Leaders group kicks off its monthly column with an introduction by Bobi Carley on the key themes to expect.

The new agent, called “Audion AI” is the first AI solution designed to deliver outcome-driven audio advertising campaigns.