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What next after the social media addiction trial? With ScrollAware’s Jess Butcher

What next after the social media addiction trial? With ScrollAware’s Jess Butcher

The ScrollAware founder joins host Jack Benjamin to consider the response to the verdict in the social media addiction trial and discuss policy ideas for regulators.
What actually triggers a media re-rating?

What actually triggers a media re-rating?

Re-ratings only occur when a threshold of confidence is crossed, and certain markers are hit. Netflix is a perfect example, writes analyst Ian Whittaker.
The Brief – Monday 27 April: Meta layoffs, Axel Springer’s lack of due diligence and more

The Brief – Monday 27 April: Meta layoffs, Axel Springer’s lack of due diligence and more

Welcome to the Brief, The Media Leader’s round-up of media news.
Ocean Outdoor UK launches immersive advertising experience

Ocean Outdoor UK launches immersive advertising experience

Ocean Outdoor UK has launched Ocean Portal, an immersive walk-in format for DOOH.
The Media Leader partners Advertising Association’s MBC programme

The Media Leader partners Advertising Association’s MBC programme

The Media Leader is the official partner of the AA’s Media Business Course to help increase awareness as the co-chairs have been announced for 2026.

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Opinion

The biological compass: How modern tech reveals our ancient human truths

It’s not that artificiality is inherently dangerous. It is that people can tell when something is being offered honestly and when it is trying to pass itself off as the real thing. Phil Rowley explains.

How to manage your team’s and your job search in the face of redundancy

NABS offers practical steps to support your team and yourself during job loss.

What hosting a podcast has taught me about building an independent agency

PASHN’s MD shares insights from his interviews with media leaders who discuss navigating tech and shifting consumer behaviours, and how they’ve tried to do the right thing along the way.

Industry News

Media sustainability initiative launched to tackle nature restoration 

Media sustainability initiative launched to tackle nature restoration 

The Brief – Friday 24 April: Shareholders approve Paramount acquisition of WBD and more

The Brief – Friday 24 April: Shareholders approve Paramount acquisition of WBD and more

Reform Political Advertising campaign picks up momentum with MPs

Reform Political Advertising campaign picks up momentum with MPs

Leading Questions with Jo Allan – Newsworks

Leading Questions with Jo Allan – Newsworks

Mail Metro Media’s Padelfest returns to support the British Heart Foundation

Mail Metro Media’s Padelfest returns to support the British Heart Foundation

The Brief – Thursday 23 April: Meta AI, WFA Risk Barometer, WPP-Google Earth and more

The Brief – Thursday 23 April: Meta AI, WFA Risk Barometer, WPP-Google Earth and more

Route developing integration with Playout data for use in media mix modelling

Route developing integration with Playout data for use in media mix modelling

Believe It or Not Ep. 2: Will humans still touch media plans within five years?

Believe It or Not Ep. 2: Will humans still touch media plans within five years?

Data Analysis

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of Brands is the UK's leading event dedicated to connecting and inspiring brand marketers about the future of media and advertising. Curated with our community of 700+ brand marketers in mind, you can expect some of the smartest minds behind the world's leading brands to explore the latest in media and advertising. In 2026 we'll shine a light on what’s possible when human creativity and technologies converge and help you to prove that marketing is an investment, not a cost. From the impact of AI to media effectiveness, measurement and big idea creativity, The Future of Brands is packed with insights and case studies that will transform the way you think about media and advertising. Secure your brand’s growth at The Future of Brands 2026.
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