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Marketers are overlooking Gen X. Here’s what to know about the Slacker Generation in mid-life
New research from The Guardian and Initiative found that while they hold one-third of the UK’s wealth, many Gen Xers feel under-represented in advertising.
5 minutes
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How challengers can make the most of their underdog advantage – with David Meikle and Richard Temple
JAA Media CEO Richard Temple and business consultant David Meikle talk strategy and tactics for challenger brands to get more from less.
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1 minute
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16/11
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