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ITV reports ‘weakened’ ad demand in H2 as it plans £30m in additional cost savings
ITV cited macroeconomic headwinds, more digital advertising on streamers and less healthy foods regulations as contributing to worsened ad market for broadcaster.
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How to build a holdco that’s good for media — with Dentsu, Omnicom and WPP
Dan Clays, Annette Male and Michael Karg speak with Advertising Association president Andria Vidler about how holding groups are transforming to meet the shifting demands of clients.
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