Nine in 10 British adults now say journalism is “important to society today” — up 20% from the year before — but publishing leaders have expressed concern over declining referral traffic and political attacks.

Experts from Sky Media, WPP Media, OMD UK and more spoke to The Media Leader to discuss what strategies can be taken to make TV more future-facing.

In the wake of an ICE officer’s killing of Renee Good, the Trump administration flooded the zone with easily verifiable lies. US and UK news media took the bait anyway.

As AI models advance and more attention and semantic signals enter the mix, curation will continue to shape programmatic strategy. Onetag’s global marketing director explains.

Welcome to the Brief, The Media Leader’s round-up of media news.