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UK OOH reports strong start to the year with 15% revenue growth in Q1 2026

UK OOH reports strong start to the year with 15% revenue growth in Q1 2026

The channel totalled £341.2m in the first quarter, driven largely by significant growth in digital out-of-home
Why the future of outdoor advertising is hand-painted

Why the future of outdoor advertising is hand-painted

Global Street Art CEO Lee Bofkin offers a peek inside his extraordinary archive and shares why he thinks artistry is undervalued in OOH.
UK Advertising Export Report names UK as world’s second largest advertising exporter

UK Advertising Export Report names UK as world’s second largest advertising exporter

The report, first published at UK House during SXSW London, reveals 38% surplus year-on-year export growth, outpacing the UK services sector average.
CMA requires Google to let publishers opt out of AI search results

CMA requires Google to let publishers opt out of AI search results

Google is also now required to ensure that publisher content is “properly attributed, using clear links, in AI-generated results”. The tech giant will have nine months to implement changes.
Here is the news, if you have the stamina for it?

Here is the news, if you have the stamina for it?

Two in five of us feel worn out by the sheer volume of news and try to avoid coverage at least part of the time. Even Trump seems fatiqued by it all.
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Opinion

Closing the gap for independent agencies in programmatic DOOH

Agile independent agencies have a natural advantage in pDOOH. Yet parts of the ecosystem are less accessible to the agencies that could drive greater use of the medium, MINT Square’s CEO writes. 

Should digital OOH transformation be moving faster?

Media leaders answer four questions about OOH measurement, programmatic adoption, and where the channel is headed in the next three years.

Ever wondered how to measure the advertising on a moving bus?

Route’s research director explains how to measure advertising that’s constantly moving and interacting with people who are also moving.

Industry News

The Brief – Wednesday 3rd June: OpenAI no plans to share ad revenue with publishers; Anthropic confidentially filed for initial public offering; Bloomberg launches Bloomberg Money

The Brief – Wednesday 3rd June: OpenAI no plans to share ad revenue with publishers; Anthropic confidentially filed for initial public offering; Bloomberg launches Bloomberg Money

New York Times publisher warns journalism faces its ‘Napster moment’

New York Times publisher warns journalism faces its ‘Napster moment’

AI-driven advertising to account for one-third of digital adspend by 2030, IAB UK forecasts

AI-driven advertising to account for one-third of digital adspend by 2030, IAB UK forecasts

Attention measurement is now an input into AI systems

Attention measurement is now an input into AI systems

Case Study: Boots adds cross-media clarity to make marketing mix modelling more actionable

Case Study: Boots adds cross-media clarity to make marketing mix modelling more actionable

World’s first national free-to-air platform using DVB-I launches this year

World’s first national free-to-air platform using DVB-I launches this year

How All3Media International is creating incremental revenues in streaming

How All3Media International is creating incremental revenues in streaming

OOH adspend continues to exceed pre-pandemic levels in the UK, finds AA/Warc Expenditure Report

OOH adspend continues to exceed pre-pandemic levels in the UK, finds AA/Warc Expenditure Report

Data Analysis

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Data Snapshot

Data-led charts from across the UK media landscape

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Digital listening maintains its pull

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