As part of an effort to collate the agency groups’ AI announcements, The Media Leader has compiled a list of their platforms, along with a cross-section of the additional AI tools currently offered to clients.

As we post less to social media, one in three of us is instead using AI for emotional support or social interaction. However, AI isn’t the only companion media. WPP Media’s David Wilding analyses what’s going on.

The Media Leader will be exploring how AI in media has moved past curiosity and into practical application.

Kelly Parker, chief media officer at WPP Media is next up to face our probing and quick-fire Leading Questions.

Tubi may be the first streaming platform integrated into ChatGPT, but it won’t be the last. As the model scales, competition will shift to how platforms are surfaced within AI environments, writes Matt Wilkinson.