The UK’s data protection regulator has launched an investigation into X and xAI over Grok’s creation and circulation of sexualised content.

The Trump administration’s threats to Greenland, tariff policy, and deployment of ICE officials to terrorise its population could create brand concerns come this summer’s World Cup. Yet so far, it’s still business-as-usual for advertisers.

The IAB estimates that programmatic will account for 16% of all OOH by 2027. Vistar Media’s Karan Singh believes the prize could be much bigger.

AI tech company Veritone is licensing refined video data for up to $1,000 per hour to AI application developers and AI models.

Brands that go more ‘Brat’ by overservicing a core audience may just find the affinity that cuts through a fragmented media world.