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News analysis, opinion and insight for media and advertising professionals

A visionary legacy: Andy Brown

A visionary legacy: Andy Brown

Richard Poustie, former CEO of Kantar Media UK & Ireland, reflects on the lasting contribution of a giant and friend in UK media.
Channel 4 Sales awards TV advertising airtime to its B Corp competition winners

Channel 4 Sales awards TV advertising airtime to its B Corp competition winners

The competition, now in its second year, gives five B Corp businesses £600,000 worth of TV advertising airtime to fuel positive consumer behaviour change.
Sullivan’s sordid past and the power of two media giants working together

Sullivan’s sordid past and the power of two media giants working together

Exposing the inappropriate behaviour of a sleazy former pornographer in the 90s is one thing. Imagine what could be unearthed by joint journalistic investigations today, writes Ray Snoddy. 
Media never stops innovating. But the fundamentals still do the heavy lifting

Media never stops innovating. But the fundamentals still do the heavy lifting

In the first of a Media Essentials series aimed at marketers early in their careers, the head of planning at WPP Media’s Wavemaker introduces core principles of media and marketing science as a manual for growth.
Is marketing making us Swedish?

Is marketing making us Swedish?

With word of mouth remaining an integral part of marketing, should adland be worried about the demise of small talk? The co-founder of AgencyUK thinks so.
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Opinion

The Trade Desk at Cannes Lions: AI evolves creative but human insight still leads

By combining responsible use of AI with a focus on protecting brand reputation, The Trade Desk can help advertisers unlock more meaningful, sustainable growth on the open internet.

Outcomes: The industry’s current favourite word is also its biggest positioning mistake

There is a significant difference between ‘outcomes’ as an industry standard and ‘outcomes’ as a positioning strategy. The industry is confusing the two at scale.

GEO is an e-bike, not a spaceship

An e-bike is still a bike. But as it evolved, the market around it was rebuilt due to its impact on couriers and rentals. LLMs are doing exactly that to agencies. The restructure is the strategy, not a consequence to manage afterwards.

Industry News

The Brief – Wednesday 10th June: Paramount’s acquisition of Warner Bros. Discovery, ITV set for World Cup ad record, Amazon Ads launches Ads Agent AI assistant

The Brief – Wednesday 10th June: Paramount’s acquisition of Warner Bros. Discovery, ITV set for World Cup ad record, Amazon Ads launches Ads Agent AI assistant

The Brief – Tuesday 9th June: Social media ban, news deserts, VCCP’s new retail division and ChatGPT’s next era

The Brief – Tuesday 9th June: Social media ban, news deserts, VCCP’s new retail division and ChatGPT’s next era

AI search is reducing traffic to brand websites — but not sales

AI search is reducing traffic to brand websites — but not sales

Week in focus: The Future of OOH recap

Week in focus: The Future of OOH recap

Five takeaways from TwitchCon Rotterdam 2026

Five takeaways from TwitchCon Rotterdam 2026

The Brief – Monday 8th June: Goalhanger fastest growing private company; Netflix launch Fifa game

The Brief – Monday 8th June: Goalhanger fastest growing private company; Netflix launch Fifa game

May box office up 19% as Michael, Devil Wears Prada 2, and original horror lead well-rounded month

May box office up 19% as Michael, Devil Wears Prada 2, and original horror lead well-rounded month

The industry’s top 10 OOH campaigns

The industry’s top 10 OOH campaigns

Data Analysis

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Data Snapshot

Data-led charts from across the UK media landscape

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World Cup Wonders

Digital listening maintains its pull

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The Future of Media Manchester 2026

The Future of Media Manchester 2026 is the region's premier event bringing together media planners, strategists, and buyers to explore the biggest challenges and opportunities shaping the commercial media landscape. Hosted by The Media Leader, the event features expert speakers, thought-provoking debates and research-led sessions designed to spark honest conversations about where the industry is heading. Taking place at the Royal Northern College of Music in Manchester on 17 September, the event will bring together 600+ industry professionals and 40+ speakers for a full day of insight, discussion and networking. Attendees can expect sharp debates, fresh perspectives and valuable connections with senior leaders across the media ecosystem — making it a must-attend for anyone looking to stay ahead of the industry’s next chapter.
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