UK flag US flag FR flag BE flag

News analysis, opinion and insight for media and advertising professionals

Jellyfish CEO Nick Emery: ‘Traditional agencies are finished’

Jellyfish CEO Nick Emery: ‘Traditional agencies are finished’

Watch: Emery sits down with The Media Leader France deputy editor-in-chief Vincent Thobel to discuss how AI is driving changes to agencies models that are incomparable to previous disruptions.
Adelaide links creative measurement to media buying with partner ecosystem

Adelaide links creative measurement to media buying with partner ecosystem

The AU Ecosystem for Creative Partners (AECP) aims to simplify campaign planning and improve performance for advertisers.

European Media Marketplace aims to grow budget share for trusted media

European Media Marketplace aims to grow budget share for trusted media

The collaborative marketplace aims to unify trusted first-party data sources and European media inventory and make multi-market campaigns as easy to buy as Facebook and YouTube.
Audiotrack at 10: AI can create an audio ad in 30 seconds. It just can’t tell you if it’s any good

Audiotrack at 10: AI can create an audio ad in 30 seconds. It just can’t tell you if it’s any good

In part 1 of our anniversary special podcast series Nick Angel and Matt Hopper talk to Charli West about why AI can handle the workflow but not the craft, and what the industry should do about synthetic voices and EU disclosure rules.
Is Sky’s acquisition of ITV necessary to compete with global platforms?

Is Sky’s acquisition of ITV necessary to compete with global platforms?

Analysis: The acquisition is likely to draw close scrutiny from regulators. TV ad buyers favour the deal as a way to simplify TV planning and measurement, but downstream effects could compound.
Advertisement

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Opinion

Farage versus the media: Nigel’s last stand. Or is it?

Nigel Farage may be at personal loggerheads with Sky News and Times Newspapers, but by potentially causing a tsunami of media interest in Reform UK, who knows where the biggest waves may land.

Cannes reflections: Judging Cannes Lions Entertainment for Sport

A jury member for the Cannes Lions Entertainment for Sport category reflects on three trends to emerge from this year’s entries.

When it comes to the attention debate, enough is enough

The most difficult task for any planner is buying precisely enough attention to achieve the desired result – and not a second more. Lumen’s Mike Follett explores the objective of ‘enough’.

Industry News

When it comes to the TV user interface, less could be more

When it comes to the TV user interface, less could be more

Almost 5% of inventory sold as CTV is not on a television set, study claims  

Almost 5% of inventory sold as CTV is not on a television set, study claims  

Sky agrees to acquire ITV Media & Entertainment in deal worth up to £1.6bn

Sky agrees to acquire ITV Media & Entertainment in deal worth up to £1.6bn

UK box office up 14% in H1 as Toy Story 5 leads big June

UK box office up 14% in H1 as Toy Story 5 leads big June

How to bridge the measurement gap when cross-media ‘utopia’ remains elusive

How to bridge the measurement gap when cross-media ‘utopia’ remains elusive

‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and why AI will not replace agencies

‘It’s not like we knowingly have bad ads’: Meta on ad fraud, teen safety, and why AI will not replace agencies

Spotify ‘took some intentional pain’ to rebuild its ad stack. Is it paying off?

Spotify ‘took some intentional pain’ to rebuild its ad stack. Is it paying off?

BBC Studios launches advertising network to give access to its brands in one place

BBC Studios launches advertising network to give access to its brands in one place

Data Analysis

Mapping the UK agency landscape

Mapping the UK agency landscape

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel Connected logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

The ad-vantages of streaming

23 Jun 2026

World Cup Wonders

26 May 2026

Our next event

Mediatel Events Next Event Logo

Upcoming Event

The Future of Media Manchester 2026

The Future of Media Manchester 2026 is the region's premier event bringing together media planners, strategists, and buyers to explore the biggest challenges and opportunities shaping the commercial media landscape. Hosted by The Media Leader, the event features expert speakers, thought-provoking debates and research-led sessions designed to spark honest conversations about where the industry is heading. Taking place at the Royal Northern College of Music in Manchester on 17 September, the event will bring together 600+ industry professionals and 40+ speakers for a full day of insight, discussion and networking. Attendees can expect sharp debates, fresh perspectives and valuable connections with senior leaders across the media ecosystem — making it a must-attend for anyone looking to stay ahead of the industry’s next chapter.
17 September 2026

More on Events