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Origin: Bring on the evidence, but let’s agree on what counts

Origin: Bring on the evidence, but let’s agree on what counts

Analyst Ian Whittaker continues the Origin debate and explains five questions which could determine its future. 
Disney+’s Overlap deal exemplifies creator-led football gold rush

Disney+’s Overlap deal exemplifies creator-led football gold rush

The deal reflects a wider shift among streaming services, as Netflix and Disney+ look to creator-led football content to attract and engage audiences.
Goalhanger to expand TV and film footprint with IP development hire

Goalhanger to expand TV and film footprint with IP development hire

The podcast company has hired a former talent agent as its new head of IP development, tasked with turning existing and in-development shows into big screen propositions.
Will YouTube’s new definition of a ‘view’ undermine its effort to tap into TV budgets?

Will YouTube’s new definition of a ‘view’ undermine its effort to tap into TV budgets?

Analysis: While AV buyers say planning strategies are unlikely to be affected, YouTube has moved to align its public-facing audience measurement with platform standards rather than TV standards.
Media Mind announces 2026 quarter final line-up

Media Mind announces 2026 quarter final line-up

Media Mind has drawn the agencies and media owners that will compete against one another this autumn for a place in the semi-final.

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Opinion

Brand safety simply isn’t enough; consumer safety is the new priority

As scrutiny of AI, social platforms and the internet increases, trust is quietly becoming one of the most valuable forms of media currency.

AI is about to control a third of ad spend. What if it’s wrong?

The conversation around AI has become unbalanced. We’re spending too much time discussing how intelligent the technology is becoming, but far less time asking whether we’re teaching it the right lessons.

Context collapse: How we lost the plot when we lost the audience moment

The best planners know that the same person needs different things at different times. They can read cultural moments and know what’s appropriate, Caroline Manning writes. 

Industry News

AI in media: The biggest developments of 2026 so far

AI in media: The biggest developments of 2026 so far

Seven things you need to know about the ex-WPP whistleblower’s latest legal filing

Seven things you need to know about the ex-WPP whistleblower’s latest legal filing

What is the future of freesheets? With Metro’s Deborah Arthurs and Jo Mazenko

What is the future of freesheets? With Metro’s Deborah Arthurs and Jo Mazenko

Two-thirds of UK news articles about wildfires this summer haven’t mentioned climate change

Two-thirds of UK news articles about wildfires this summer haven’t mentioned climate change

‘Scale gets you reach, but relevance gets you impact’: The push beyond podcasting’s biggest shows

‘Scale gets you reach, but relevance gets you impact’: The push beyond podcasting’s biggest shows

‘More of an operating company than a holding company’: Agency groups transition amid mixed growth picture

‘More of an operating company than a holding company’: Agency groups transition amid mixed growth picture

TML and AMI to deliver Challenger Stage at The Future of Media London

TML and AMI to deliver Challenger Stage at The Future of Media London

Has podcasting reached saturation point? Seven specialists weigh in

Has podcasting reached saturation point? Seven specialists weigh in

Data Analysis

Has Origin failed?

Has Origin failed?

Mapping the UK agency landscape

Mapping the UK agency landscape

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of Media Manchester 2026 is the region's premier event bringing together media planners, strategists, and buyers to explore the biggest challenges and opportunities shaping the commercial media landscape. Hosted by The Media Leader, the event features expert speakers, thought-provoking debates and research-led sessions designed to spark honest conversations about where the industry is heading. Taking place at the Royal Northern College of Music in Manchester on 17 September, the event will bring together 600+ industry professionals and 40+ speakers for a full day of insight, discussion and networking. Attendees can expect sharp debates, fresh perspectives and valuable connections with senior leaders across the media ecosystem — making it a must-attend for anyone looking to stay ahead of the industry’s next chapter.
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