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Opinion

Audiences no longer judge an advert against another advert; they compare it with everything else they watch. That’s raised the bar for creativity, quality, and storytelling, writes Brian LaBrec.

The CEO and founder of The Liberty Guild on how AI will change everything that happens around 90 minutes of football, and what it means for agencies competing to get clients into the answers.

At Postcode Lottery Group, conversations about transparency, effectiveness, and agency value go beyond marketing performance. They become about maximising social impact.