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Opinion

96% of advertisers are backing audio, now investment needs to follow, writes the president of Bauer Media Audio.

The IPA’s Simon Frazier reflects on his visit to SXSW and how AI is challenging what it means to be human. 

Not-for-profit body, the Media Planning Group (MPG) launches today in partnership with the Account Planning Group. IMA’s director of media explains the initiative’s rationale.