The startup will help brands and their agencies identify which interactive experiences drive online purchases, rather than merely impressions.

Aviva’s Stuart McDonald from the ISBA Media Leaders group discusses how the next generation of internal marketing teams will not be defined by how much they produce, but by how effectively they bring it all together.

BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.

Regulating the use of social media needs to be implemented not only for children, but also for the adults who influence them; otherwise, real change is impossible, writes DEPT’s editorial director.

Welcome to the Brief, The Media Leader’s round-up of media news.