The Media Leader

News analysis, opinion and insight for media and advertising professionals

Scott Trust and Guardian Media Group approve Observer sale to Tortoise

As part of the deal, the Scott Trust will become one of Tortoise’s largest shareholders.

November box office doubles thanks to Wicked, Gladiator II and more

Paddington in Peru, Gladiator II, Wicked and Moana 2 opened in consecutive weeks in November, driving box office and admissions growth that is likely to sustain through to the end of the year.

Phil Smith to step down as Isba director-general

Smith will remain connected to the organisation as he will become chair of Origin.

Dentsu Media UK chief Jenny Bullis: Measurement is a ‘hot mess’

In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and ‘getting worse’, brands should experiment more and the UK industry risks being ‘overly proud’ of audience panels.

Curation will reimagine the advertising ecosystem

Curated environments allow publishers to monetise their first-party data more directly, while the buying process is simplified without putting consumers’ privacy at risk.

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Opinion

Nick Palmer

With attention splintered, the TV ad is no longer the main course in a brand’s Christmas campaign. We need a more evolved approach that embraces today’s media consumption habits.

Raymond Snoddy

The Gregg Wallace drama once again highlights how staff and performers are treated in the making of programmes and, in particular, the imbalance of power between presenters and those they work with.

Michelle Whelan

Brands must reach consumers with their products and services at every possible stage of the buying process, driven by stronger collaboration, an increasing focus on first-party data and evolving regulations.

Industry News

Future returns to organic growth amid revenue diversification strategy

Teads signs partnership with Vidaa for Hisense CTV inventory

How London Zoo gave West End families a ‘penguin’s-eye view’

2024 in review: Themes and challenges for the media industry

Thinkbox poaches Elliott Millard for new strategy chief role

ITVX’s content strategy: Hero genres, higher volume and catching the long tail

MediaSense appoints Jamie Posnanski as global CEO

Opt Out is helping publishers monetise an increasingly privacy-conscious audience

Data Analysis

Guardian staff asked to make pledges as part of climate training

OMD’s Farce of Class voted best paper at MRG Conference

First-party data is the new gold — don’t hand it over to just anyone

Adwanted Connected relaunches Display app to offer more data

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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The Future of TV Advertising Global is the leading international event focused on driving innovation in television advertising. Each year, a senior audience of pioneers from media owners, pay-TV operators, advertising agencies, brands and adtech companies come together in London for two days of networking and debate about how to evolve television to be better traded, targeted, data-led and measured.

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10-11 December, 2024