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Belonging in Britain: The power of community-led strategy

Belonging in Britain: The power of community-led strategy

Sports supporter groups are now Britain’s number one community type, 86% of community members say they have been influenced by what they see or hear, and precision targeting without community insight risks becoming “increasingly commoditised.”

Leading Questions with David Bradford – Bloomberg Media

Leading Questions with David Bradford – Bloomberg Media

Bloomberg’s European MD for advertising, David Bradford, is in the hot seat for our probing and quick-fire Leading Questions.
The Media Leader launches fifth Future 100 Club to spotlight next generation of media leaders

The Media Leader launches fifth Future 100 Club to spotlight next generation of media leaders

Entries are now open and close on 25 September, with the Class of 2026 set to be announced in October.
The best campaigns don’t just build brands. They build culture

The best campaigns don’t just build brands. They build culture

Strong campaigns give people an anchor and a mission to rally around, especially across teams that may not work closely together, writes NABS’ marketing director.

Inaugural advisory board announced for The Future of Media London

Inaugural advisory board announced for The Future of Media London

The Future of Media London advisory board brings together 25 of media’s most influential figures to evolve the event’s themes, content and output
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Opinion

Once upon a time in UK TV

As an indie, we are not tied to the rigid broadcaster share deals of old. It gives us the freedom to work with strategy teams and clients to decide what is genuinely best for each budget, says Mostly Media North’s MD.

Why mass cultural moments still matter (and the World Cup proved it)

The FIFA World Cup reminded us of something we’ve almost forgotten: the most powerful marketing still reaches everyone at once.

Being the sixth most famous duck in the world doesn’t make you culture

We now understand how – and which – media create cultural impact, so don’t fall for a duck, argues Thinkbox’s CSO Elliott Millard.

Industry News

What should TV leave behind? Five European senior marketers have their say

What should TV leave behind? Five European senior marketers have their say

‘OOH needs to be traded in the same way as everything else,’ says Broadsign CEO

‘OOH needs to be traded in the same way as everything else,’ says Broadsign CEO

Only one-third of marketers claim to fully measure carbon impact of AI usage

Only one-third of marketers claim to fully measure carbon impact of AI usage

Week in focus: The Future of Publishing recap

Week in focus: The Future of Publishing recap

Five items in Andy Burnham’s media in-tray

Five items in Andy Burnham’s media in-tray

Campaign success depends on cultural relevance, say Media Business Course speakers

Campaign success depends on cultural relevance, say Media Business Course speakers

Can YouTube be both TV and a ‘home base’ for the creator economy? With MD Kim Larson

Can YouTube be both TV and a ‘home base’ for the creator economy? With MD Kim Larson

Immediate Media: Joyful mindsets linked to higher receptivity to brands

Immediate Media: Joyful mindsets linked to higher receptivity to brands

Data Analysis

Mapping the UK agency landscape

Mapping the UK agency landscape

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of Media Manchester 2026

The Future of Media Manchester 2026 is the region's premier event bringing together media planners, strategists, and buyers to explore the biggest challenges and opportunities shaping the commercial media landscape. Hosted by The Media Leader, the event features expert speakers, thought-provoking debates and research-led sessions designed to spark honest conversations about where the industry is heading. Taking place at the Royal Northern College of Music in Manchester on 17 September, the event will bring together 600+ industry professionals and 40+ speakers for a full day of insight, discussion and networking. Attendees can expect sharp debates, fresh perspectives and valuable connections with senior leaders across the media ecosystem — making it a must-attend for anyone looking to stay ahead of the industry’s next chapter.
17 September 2026

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