Lead story
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Does creator marketing still work? Jellyfish offers 5 ways to make it better
Natasha Wallace asked whether creators “are ruining marketing” by “manufacturing what feels like organic authenticity”.
5 minutes
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Listen, Watch and Catch Up
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How challengers can make the most of their underdog advantage – with David Meikle and Richard Temple
JAA Media CEO Richard Temple and business consultant David Meikle talk strategy and tactics for challenger brands to get more from less.
An episode with
1 minute
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16/11
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