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‘Act bigger than you are’: Challenger brands advised to embrace brand channels for growth
At the inaugural Challenger Stage at this year’s Future of Media London, challenger brands were advised to get crafty with media strategies to outsmart…
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How challengers can make the most of their underdog advantage – with David Meikle and Richard Temple
JAA Media CEO Richard Temple and business consultant David Meikle talk strategy and tactics for challenger brands to get more from less.
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