In a year, a ‘majority’ of independent publishers could go out of business due to the rise of AI search. But publishers have developed multi-layered approaches to adapting while also taking on Big Tech.

Marketing budgets were revised upward again in Q2, according to the latest IPA Bellwether report, even as war in the Middle East has caused an increase in pessimism over financial prospects. Investment in main media was revised upward, entirely thanks to growth in video budgets.

The report argues that brand advertising should be brought within scope of existing regulation “as soon as possible” and that HFSS ads be banned from OOH by July 2027.

Channel 4’s head of sales helps you pick your way through the thicket of TV measurement.

At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with The Sun’s commercial revenue director to discuss the title’s embrace of video and how the World Cup is driving growth this year.