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ASA’s AI monitoring system processed twice as many ads last year

ASA’s AI monitoring system processed twice as many ads last year

The Active Ad Monitoring system processed 60m ads in 2025 and was the source of 68 formal rulings, equivalent to nearly one-quarter (23%) of all published rulings delivered by the regulator.
Beyond search: Making ‘Share of Model’ work for your brand

Beyond search: Making ‘Share of Model’ work for your brand

Share of Model helps measure how often AI mentions and describes a brand, product, or attribute, and in what terms. Jellyfish’s senior media director offers advice on how to use it to rethink search.
The Future of Media: AI Special

The Future of Media: AI Special

The Media Leader will be exploring how AI in media has moved past curiosity and into practical application.
Geo-targeting: what can postcode-level data teach us about Brits?

Geo-targeting: what can postcode-level data teach us about Brits?

Using data from its TGI Geo Affinities solution, Fifty5Blue has been analysing consumer behaviour by UK postcode and the brand benefits of postcode‑based modelling.
The architecture of agentic commerce: Why Amazon tried to block Comet and why you shouldn’t

The architecture of agentic commerce: Why Amazon tried to block Comet and why you shouldn’t

The CEO of Particular Audience examines the background to the ongoing legal dispute between Amazon and the Gen AI engine Perplexity, and its implications for the future.
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Opinion

Is human-made the new handmade?

To kick-start this week’s AI-focused editorial special, the director of Advertising Week Europe shares findings on what the rise of the ‘human premium’ means for brands and businesses.

Women in media have nothing to prove

Stop overlooking women’s expertise and start being intentional about shouting about it, writes Nicola Kemp.

The Brand Network Effect: AI changes how brands scale, not why people choose them.

When brand signals reinforce across memory, social media and machine systems, you stop buying visibility and start accumulating it. This changes how we think about brand strategy.

Industry News

The Brief – Tuesday 14 April: Zuckerbot, Australia U16 ban study, Economist Play and more

The Brief – Tuesday 14 April: Zuckerbot, Australia U16 ban study, Economist Play and more

Introducing Believe It or Not, a mini-series about AI in media hosted by Omar Oakes and Hamish Nicklin

Introducing Believe It or Not, a mini-series about AI in media hosted by Omar Oakes and Hamish Nicklin

The Brief – Monday 13 April: OpenAI’s ads manager, Google News and Polymarket

The Brief – Monday 13 April: OpenAI’s ads manager, Google News and Polymarket

March box office jumps 41% as Project Hail Mary drives strong end to Q1

March box office jumps 41% as Project Hail Mary drives strong end to Q1

Outcomes measurement vital to averting an Australian TV disaster, says Foxtel Media CEO

Outcomes measurement vital to averting an Australian TV disaster, says Foxtel Media CEO

Samsung Ads offers streaming ad exposure insights in Europe

Samsung Ads offers streaming ad exposure insights in Europe

Making sense of the global TV shake-up

Making sense of the global TV shake-up

How publishers and consumers benefit from a neutral TV OS

How publishers and consumers benefit from a neutral TV OS

Data Analysis

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of Brands

The Future of Brands is the UK's leading event dedicated to connecting and inspiring brand marketers about the future of media and advertising. Curated with our community of 700+ brand marketers in mind, you can expect some of the smartest minds behind the world's leading brands to explore the latest in media and advertising. In 2026 we'll shine a light on what’s possible when human creativity and technologies converge and help you to prove that marketing is an investment, not a cost. From the impact of AI to media effectiveness, measurement and big idea creativity, The Future of Brands is packed with insights and case studies that will transform the way you think about media and advertising. Secure your brand’s growth at The Future of Brands 2026.
29 April 2026

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