A well-executed OOH campaign can increase search behaviour, improve engagement and drive more efficient conversions. Its impact is not always visible in isolation, but it is felt across the wider media mix, writes the UK MD of Bauer Media Outdoor. 

Adwanted UK, parent company of The Media Leader, has restructured its divisional leadership following a period of significant growth, with Greg Grimmer moving from CEO to executive chair.

The sector has been formally recognised in the UK’s SIC framework under the classification: ‘Podcast and other audio publishing activities’.

The more powerful technology becomes, the more valuable the human perspective becomes. The job of marketing isn’t just to process information, it’s to understand people.

Katharine Viner delivered a pointed speech last week praising the importance of independent journalism as tech platforms have ‘downgraded truth’. But publishers have been urged to act more like creators on those platforms.