Analysis: By settling with US state attorneys general, Paramount’s path is clear to acquire Warner Bros Discovery. Has it created a conglomerate to rival the tech and streaming giants? Or will a decline in media plurality and high debt weigh on the new company’s ambitions?

Trust should be planned deliberately. The question for planners is not simply whether an environment is trusted, but what kind of trust or association the brand can benefit from.

The future of media will be won by asking better questions, connecting evidence with human behaviour and having the conviction to make fewer, more meaningful decisions, writes the IPA’s Simon Frazier.

Ardmore Group shares its Visit Pennsylvania FIFA World Cup case study on planning around ‘cultural crescendos’.

Senior media owners on what agencies consistently get wrong when they’re planning, whether outcomes-based planning is making conversations better or worse and how AI is affecting planning today.