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Opinion

The CEO of TrueRights explains why transforming intellectual property (IP) management is vital to ensuring the creative economy not only survives but thrives.

Stop adding AI-powered tools and start strengthening the measurement infrastructure on which AI will sit, argues the CMO of AppsFlyer.

When AI decisioning moves closer to the supply side, it can do something buying platforms struggle to do: evaluate each opportunity against what an advertiser actually cares about, in real time.