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Opinion

Alongside Radiocentre’s new research, Bauer urged the industry to focus on trusted media, agencies discussed integrating audio into media plans and System1 explored creative consistency. 

From the high court overturning its rulings on two GB News shows to the start of its enforcement of the Online Safety Act, Ofcom finds itself defining or refining where media balance should lie in an increasing contentious age.

The earliest that DTT will be retired is 2034. Given the risks involved, the industry and consumers need clarity over its future. Decisions need to be taken and plans put in place to ensure no-one is left behind.