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Opinion

AI needs environments where data and insights can move quickly, securely and intelligently between different participants in the ecosystem. Does adland have the right plumbing?

From suicidal car journeys and actual suicide material reaching youngsters courtesy of TikTok to the allegations against Meta, there is a sense that the public mood is changing.

The question for UK commerce media networks isn’t whether agentic AI is happening; it’s whether we’re building fast enough to be on the right side of it.