The report ‘Go Big or Go Home’ suggests the industry is too focused on efficiency at the cost of effectiveness, which ultimately damages profits.

AI agents have the potential to transform the digital ad market forever, but for this to happen, brands need the comfort of clear governance and audit trails.

With the bans on smoking in public places and not wearing a seatbelt, the Daily Mail found itself on the wrong side of history. Perhaps it’s why it has taken a more cautionary approach to a possible social media ban for under-16s. 

The CRO at programmatic platform Limelight explains how improving trading intelligence, transparency and supply relationships can reduce waste and propel programmatic performance.

At our Future of Brands conference last month, the UN’s Charlotte Scaddan and CAN co-founder Harriet Kingaby unpacked a recent issue brief that warned the integrity of the global information ecosystem is at a “crisis point”.