News analysis, opinion and insight for media and advertising professionals

Advertisement

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Opinion

The divide between B2B and B2C marketing is a persistent inefficiency. Acknowledging the emotional weight of B2B decisions and addressing it authentically makes brands more effective.

The co-founder of Piqniq shares her experience of launching an independent agency from scratch.

Fluzo’s multiple data layers answer the question measurement has always promised to answer, but rarely delivered – not just who saw your campaign, but whether it mattered.