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News analysis, opinion and insight for media and advertising professionals

New thinking, not new analogies, are needed to sell quality media amid an economic storm

New thinking, not new analogies, are needed to sell quality media amid an economic storm

The effectiveness case hasn’t failed. It’s just stopped being the right answer to the question clients are actually asking amid an international energy crisis.
What does it mean to create ‘thumb-stopping’ content? With LadBible’s LA Ronayne

What does it mean to create ‘thumb-stopping’ content? With LadBible’s LA Ronayne

LadBible’s executive creative director discusses the creative workflow, how LadBible differentiates its branded content offering, and best practices for speaking to Gen Z and Gen Alpha.
AI Week in Focus recap

AI Week in Focus recap

Last week, The Media Leader took a deep dive into AI in media, reporting on the latest updates and hearing from key industry leaders on how it has moved beyond curiosity into practical application.
Without audience, nothing begins

Without audience, nothing begins

Reach is the prerequisite. Creative is the multiplier, writes the CEO of Audience Project.
Agency groups’ AI platforms, explained

Agency groups’ AI platforms, explained

As part of an effort to collate the agency groups’ AI announcements, The Media Leader has compiled a list of their platforms, along with a cross-section of the additional AI tools currently offered to clients.
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Opinion

Opportunity or data trade-off? Tubi and the shift towards AI-led streaming

Tubi may be the first streaming platform integrated into ChatGPT, but it won’t be the last. As the model scales, competition will shift to how platforms are surfaced within AI environments, writes Matt Wilkinson.

Leading Questions with Kelly Parker – WPP Media

Kelly Parker, chief media officer at WPP Media is next up to face our probing and quick-fire Leading Questions.

The B2B navigation system is broken: AI is forcing a shift from visibility to ‘Buyability’

For the last 25 years, B2B growth has been driven by what brands say about themselves. In the new LLM era, it will be driven by what the marketplace says about a brand.

Industry News

The Brief – Monday 20 April: Netflix Q1, cheaper ChatGPT ads, Bauer layoffs and more

The Brief – Monday 20 April: Netflix Q1, cheaper ChatGPT ads, Bauer layoffs and more

The Brief – Thursday 16 April: LHF ban rule breakers, BBC and Snap job cuts, Sun losses and more

The Brief – Thursday 16 April: LHF ban rule breakers, BBC and Snap job cuts, Sun losses and more

What you need to know about OpenAI’s ad model

What you need to know about OpenAI’s ad model

Believe It or Not Ep. 1: Will AI replace most white collar jobs?

Believe It or Not Ep. 1: Will AI replace most white collar jobs?

‘Bullish start to the year’: Media budgets rose in Q1 despite chaotic geopolitics

‘Bullish start to the year’: Media budgets rose in Q1 despite chaotic geopolitics

The Brief – Wednesday 15 April: Publicis growth, Telegraph sale to Axel Springer approved, media inflation and more

The Brief – Wednesday 15 April: Publicis growth, Telegraph sale to Axel Springer approved, media inflation and more

How will AI disrupt media and advertising in the next year?

How will AI disrupt media and advertising in the next year?

The Brief – Tuesday 14 April: Zuckerbot, Australia U16 ban study, Economist Play and more

The Brief – Tuesday 14 April: Zuckerbot, Australia U16 ban study, Economist Play and more

Data Analysis

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

Data Snapshot

Data-led charts from across the UK media landscape

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