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OOH reports highest-ever annual revenue in 2025

OOH reports highest-ever annual revenue in 2025

Outsmart, the trade body for the OOH advertising industry has announced that OOH revenue for year-end 2025 saw growth of 2.6% year-on-year with total revenues of £1.4bn.

The future of agencies: the hidden cost of designing for AI

The future of agencies: the hidden cost of designing for AI

AI is reshaping how brands are discovered, ranked and recommended. If agencies design for algorithms before audiences, they risk diminishing the very influence they claim to sell.
Inside the anonymous group of senior leaders warning of advertising’s moral failing — with Inside Track’s Ned Younger

Inside the anonymous group of senior leaders warning of advertising’s moral failing — with Inside Track’s Ned Younger

The convenor of the group of senior ad agency leaders discusses why they believe the industry is failing its moral and civic duties to society, and addresses why they’ve elected to remain anonymous.
Leading Questions with Lee Isaacs – Just Eat

Leading Questions with Lee Isaacs – Just Eat

Our Future Media Leader of the Year and Just Eat Takeaway’s senior media manager for northern and southern Europe answers our probing and quick-fire Leading Questions.
The industry’s approach to CTV demonstrates how little we’ve learned

The industry’s approach to CTV demonstrates how little we’ve learned

CTV, when implemented well, offers a chance to rebuild trust in brand-safe environments. So why is it in danger of eroding both brand impact and viewer trust? 
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Opinion

Why talent doesn’t always equal fame and what marketers can learn from it 

Talent and fame are frequently governed by three levers of ‘attention’, namely scarcity, pattern reliance, and distribution. Phil Rowley breaks it down. 

Beyond the numbers: Has media planning forgotten the consumer?

In our pursuit of ever more granular data, have we truly improved consumer understanding, or merely swapped one set of acronyms for another?

Why do female-founded agencies remain the exception?

If we are serious about supporting women’s careers, we must stop designing workplace systems that assume caregiving falls on mothers, says Piqniq’s founding partner.

Industry News

The Brief – Monday 23 February – A new bidding consortium for The Telegraph, Dentus and WPP walk and more

The Brief – Monday 23 February – A new bidding consortium for The Telegraph, Dentus and WPP walk and more

The Brief – Friday 20 February – Omnicom earnings, Spotify updates ad exchange, Sony sends cease-and-desist letter to ByteDance

The Brief – Friday 20 February – Omnicom earnings, Spotify updates ad exchange, Sony sends cease-and-desist letter to ByteDance

Will AI companies embrace ad models? Perplexity and Anthropic step away as OpenAI doubles-down

Will AI companies embrace ad models? Perplexity and Anthropic step away as OpenAI doubles-down

The Brief – Thursday 19 February: Havas earnings, Barb 2025 annual report, Snapchat launches Creator Subscriptions

The Brief – Thursday 19 February: Havas earnings, Barb 2025 annual report, Snapchat launches Creator Subscriptions

WPP Media launches framework for evaluating AI advertising capabilities

WPP Media launches framework for evaluating AI advertising capabilities

Octave starts trading through J-ET

Octave starts trading through J-ET

Consumers ready for broadcast switch-off in 2030s, without a nightlight

Consumers ready for broadcast switch-off in 2030s, without a nightlight

Global Media Consult offers rights-cleared video for AI training

Global Media Consult offers rights-cleared video for AI training

Data Analysis

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

Ad funding for BBC services would be ‘bad for everyone’, Radiocentre says in response to Charter Review

Ad funding for BBC services would be ‘bad for everyone’, Radiocentre says in response to Charter Review

Data Snapshot

Data-led charts from across the UK media landscape

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