There are two types of TV advertising: mass and addressable. That’s it. Let’s ditch the unhelpful acronyms and adopt this straightforward framework, argues Thinkbox CSO Elliott Millard.

Super Bowl ad spots are one of vanishingly few moments when an advertiser can still reach everyone, everywhere, all at once. The messaging was from a different era too, writes Chris Herbert-Lo.

Just as a leader’s personal wealth trajectory offers a poor lens through which to judge national economic well-being, a marketer’s personal response offers a poor proxy for market response at scale, writes the MD of Media Futures Market.  

Listed European broadcasters are priced as though decay is inevitable. However, it doesn’t tell the full story, says media analyst Ian Whittaker.

Director general Simon Michaelides said advertisers “do not want to appear next to or near to harmful content, or inadvertently monetise it,” and that Isba would “continue to constructively challenge” social media platforms.