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Burnham brings a fighting chance for the future of the BBC

Burnham brings a fighting chance for the future of the BBC

Several ministers with experience as culture secretary are now in prominent positions in the new-look Government. Surely the future of the BBC is in good hands?
Being the sixth most famous duck in the world doesn’t make you culture

Being the sixth most famous duck in the world doesn’t make you culture

We now understand how – and which – media create cultural impact, so don’t fall for a duck, argues Thinkbox’s CSO Elliott Millard.
Only one-third of marketers claim to fully measure carbon impact of AI usage

Only one-third of marketers claim to fully measure carbon impact of AI usage

A survey of 200 brand marketers by 51toCarbonZero found they are overwhelmingly aware AI use is increasing carbon emissions and costs — but most aren’t measuring it.
Proving the value of trust

Proving the value of trust

Last week, at its parliamentary reception, the Advertising Association’s president, Andria Vidler, delivered her centenary address:
Five items in Andy Burnham’s media in-tray

Five items in Andy Burnham’s media in-tray

As Burnham becomes PM he inherits a UK media industry in flux, simultaneously challenged and bolstered by American tech giants that have grown to dominate British advertising expenditure.
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Opinion

Who owns GEO? That’s the wrong question

The IAB UK’s chief strategy officer examines the role each marketing and advertising discipline can play in the GEO land grab. 

Proprietary media isn’t the problem. Undisclosed media is

What kind of market do we want? One where opacity props up margins and accelerates short-termism, or one where transparent economics, auditable outcomes and open comparability reward what actually sustains quality media?

News brands: The beating heart of the FIFA World Cup

News brands have done England proud with their FIFA World Cup coverage. Newsworks’ Rupert Smith takes a look at the highlights.

Industry News

Week in focus: The Future of Publishing recap

Week in focus: The Future of Publishing recap

Campaign success depends on cultural relevance, say Media Business Course speakers

Campaign success depends on cultural relevance, say Media Business Course speakers

Can YouTube be both TV and a ‘home base’ for the creator economy? With MD Kim Larson

Can YouTube be both TV and a ‘home base’ for the creator economy? With MD Kim Larson

Immediate Media: Joyful mindsets linked to higher receptivity to brands

Immediate Media: Joyful mindsets linked to higher receptivity to brands

Zee Entertainment’s Parul Goel: ‘The aim is to have Zee in every household’

Zee Entertainment’s Parul Goel: ‘The aim is to have Zee in every household’

Beehiiv launches programmatic advertising, community-building features

Beehiiv launches programmatic advertising, community-building features

Rita Ferro on Disney’s advertising strategy and competing with Big Tech

Rita Ferro on Disney’s advertising strategy and competing with Big Tech

Publisher case study: The stop-motion video that launched the UK’s best-selling electric vehicle

Publisher case study: The stop-motion video that launched the UK’s best-selling electric vehicle

Data Analysis

Mapping the UK agency landscape

Mapping the UK agency landscape

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of Media Manchester 2026 is the region's premier event bringing together media planners, strategists, and buyers to explore the biggest challenges and opportunities shaping the commercial media landscape. Hosted by The Media Leader, the event features expert speakers, thought-provoking debates and research-led sessions designed to spark honest conversations about where the industry is heading. Taking place at the Royal Northern College of Music in Manchester on 17 September, the event will bring together 600+ industry professionals and 40+ speakers for a full day of insight, discussion and networking. Attendees can expect sharp debates, fresh perspectives and valuable connections with senior leaders across the media ecosystem — making it a must-attend for anyone looking to stay ahead of the industry’s next chapter.
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