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Opinion

Stop adding AI-powered tools and start strengthening the measurement infrastructure on which AI will sit, argues the CMO of AppsFlyer.

When AI decisioning moves closer to the supply side, it can do something buying platforms struggle to do: evaluate each opportunity against what an advertiser actually cares about, in real time.

The CEO of True & North shares his observations and the experimental approach his company is taking to work with and integrate AI into everyday workflows.