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The heat is on for the press to start taking climate change seriously

The heat is on for the press to start taking climate change seriously

Less-than-perfect press performances of late fade into nothingness compared with the greatest failure of the media in any age: the failure to communicate the existential threat of climate change.
Educating brands and agencies will be key to unlocking pDOOH growth, say IAB UK panellists

Educating brands and agencies will be key to unlocking pDOOH growth, say IAB UK panellists

Speaking at an IAB UK event on 28 July, the panellists said that brands and agencies need to be upskilled on programmatic for the channel to continue to grow.

Open goals: how The Guardian brought the World Cup to life

Open goals: how The Guardian brought the World Cup to life

After 308 goals, 15 red cards and 208 hydration breaks, the final whistle has blown on FIFA’s 2026 World Cup. So with Spain taking gold from Messi’s Argentina in extra time, what did The Guardian’s ad team learn, asks Imogen Fox.
Turning coverage into conversation: The case for talkability

Turning coverage into conversation: The case for talkability

Brands that plan for conversation alongside coverage will be better positioned to convert visibility into relevance, writes SuperAwesome’s Sam Clough. 
‘The first tremors in an earthquake’: Digital publisher revenues decline 4.6% amid falling referral traffic

‘The first tremors in an earthquake’: Digital publisher revenues decline 4.6% amid falling referral traffic

Losses were concentrated among a minority of surveyed publishers that are most exposed to the coming ‘Google Zero’.
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Opinion

Why charities don’t shy away from advertising next to news

Brand suitability has evolved, but more progress is unlikely to come from adding more exclusions. It will come from understanding content more precisely and giving advertisers greater confidence to judge relevance on its own merits.

What Michelin-star chefs can teach marketers about data

In the same way a chef preps ingredients before service, marketers need to ensure their data is fit for purpose before it feeds into decision-making.

Don’t let short-term ROI re-write your marketing budget

The very things that make in-store feel safe are precisely what make it risky when overused, writes Spark Foundry’s strategy partner.

Industry News

How ZDF Studios is building reach and fandom, from FAST to YouTube

How ZDF Studios is building reach and fandom, from FAST to YouTube

User data convinces 3SS that in-car TV screens can displace phones for streaming

User data convinces 3SS that in-car TV screens can displace phones for streaming

Minimising the costs of AI-powered content discovery

Minimising the costs of AI-powered content discovery

What’s next for podcasting? Five industry leaders weigh in on AI and measurement

What’s next for podcasting? Five industry leaders weigh in on AI and measurement

How Netflix’s ads business is becoming a meaningful growth driver – with EMEA ads VP Damien Bernet

How Netflix’s ads business is becoming a meaningful growth driver – with EMEA ads VP Damien Bernet

Podcast measurement proposal claims standardisation could unlock $1bn in ad spend

Podcast measurement proposal claims standardisation could unlock $1bn in ad spend

Fewer ads drive more attention on websites, finds Lumen and Mail Metro Media

Fewer ads drive more attention on websites, finds Lumen and Mail Metro Media

Belonging in Britain: The power of community-led strategy

Belonging in Britain: The power of community-led strategy

Data Analysis

Mapping the UK agency landscape

Mapping the UK agency landscape

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

Data Snapshot

Data-led charts from across the UK media landscape

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Podcast Ad Promo Position Plays A Part In Perception

28 Jul 2026

The ad-vantages of streaming

23 Jun 2026

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