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News analysis, opinion and insight for media and advertising professionals

‘Embrace simplicity’: Why TV needs to borrow from Big Tech’s playbook

‘Embrace simplicity’: Why TV needs to borrow from Big Tech’s playbook

At The Future of TV Advertising Global, Comcast ads chief James Rooke argued that TV must simplify the ad buying process to make it more attractive to advertisers.

Peter Field: It’s a ‘gross fallacy’ that startups don’t need brand-building ads

Peter Field: It’s a ‘gross fallacy’ that startups don’t need brand-building ads

The effectiveness expert told delegates at The Future of TV Advertising Global that dull ads will cost them £27m more a year to build awareness.

British media must show it can rise to the occasion on issues closer to home

British media must show it can rise to the occasion on issues closer to home

Coverage of Syria showed our media can still mobilise journalistic resources to explain the significance of a foreign story. But it would be even better if it could also focus its attention on other ills facing society. 
The Fishbowl: Benjamin Loofe, PubMatic

The Fishbowl: Benjamin Loofe, PubMatic

The programmatic ad platform’s UK north leader on a focus on content signals, the industry’s commitment to sustainability and his favourite ads.

Omnicom and Interpublic merger: Plus ça change

Omnicom and Interpublic merger: Plus ça change

When Omnicom and IPG merge, nothing really changes apart from some agency brands get shut down and a lot of people lose their jobs. The big holding groups remain one homogenous blob. 
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Opinion

The Wicked lie about female rivalry

We are not destined to be rivals. Think carefully about what you need to unlearn. Be intentional about challenging a culture that routinely holds women to impossible standards.

Merge OOH and experiential if you want maximum impact

Many brands still separate OOH and experiential budgets and agencies. It’s time to combine these channels to maximise creativity, leverage data and drive real return on investment.

All I want for Christmas is… everything

Nick Manning has decided to write to Santa this year for the first time. Will he get his wishes?

Industry News

Warner Bros Discovery’s Max to be bundled with Sky after 2026 launch

Warner Bros Discovery’s Max to be bundled with Sky after 2026 launch

Omnicom and Interpublic merger set to reshape global ad industry

Omnicom and Interpublic merger set to reshape global ad industry

Global ad industry to grow 9.5% this year as revenue flows to tech giants

Global ad industry to grow 9.5% this year as revenue flows to tech giants

Why uncertainty is the new normal — with GroupM’s Kate Scott-Dawkins

Why uncertainty is the new normal — with GroupM’s Kate Scott-Dawkins

Magna expects strongest traditional advertising performance in 14 years

Magna expects strongest traditional advertising performance in 14 years

November box office doubles thanks to Wicked, Gladiator II and more

November box office doubles thanks to Wicked, Gladiator II and more

Scott Trust and Guardian Media Group approve Observer sale to Tortoise

Scott Trust and Guardian Media Group approve Observer sale to Tortoise

Dentsu Media UK chief Jenny Bullis: Measurement is a ‘hot mess’

Dentsu Media UK chief Jenny Bullis: Measurement is a ‘hot mess’

Data Analysis

Magna expects strongest traditional advertising performance in 14 years

Magna expects strongest traditional advertising performance in 14 years

Guardian staff asked to make pledges as part of climate training

Guardian staff asked to make pledges as part of climate training

OMD’s Farce of Class voted best paper at MRG Conference

OMD’s Farce of Class voted best paper at MRG Conference

First-party data is the new gold — don’t hand it over to just anyone

First-party data is the new gold — don’t hand it over to just anyone

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of TV Advertising Global

The Future of TV Advertising Global is the leading international event focused on driving innovation in television advertising. Each year, a senior audience of pioneers from media owners, pay-TV operators, advertising agencies, brands and adtech companies come together in London for two days of networking and debate about how to evolve television to be better traded, targeted, data-led and measured.


Launched in 2021, The Future of Media has become the UK's leading business conference dedicated to the future of commercial media.


Powered by The Media Leader and driven by four core values of disruption, innovation, courage and excellence, we return to London in December.


What has now almost become an industry pre-Christmas tradition, 1,000 delegates from over 30 countries will descend upon London for what is widely recognised as the most influential, insightful and informative two days of content dedicated to the global TV advertising industry. Every year, the event gets bigger — and 2024 is set to be our biggest yet.


10-11 December, 2024

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