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News analysis, opinion and insight for media and advertising professionals

Media Planning Group launches to train next generation of planners

Media Planning Group launches to train next generation of planners

The MPG was born out of the Advertising: Who Cares? initiative and will sit alongside the non-profit Account Planning Group (APG).
Time to end this nonsense talk we call ‘brand safety’

Time to end this nonsense talk we call ‘brand safety’

The brand safety debate is the industry’s equivalent of arguing about which cigarettes are safer.
CTV – the unlikely hero of CRM marketing

CTV – the unlikely hero of CRM marketing

“Who would have thought television is a CRM channel?” asks Sam Taylor at Lloyds Bank. His team proved that it is. Watch this interview for the details.
Blue skies beyond the newspaper paywalls

Blue skies beyond the newspaper paywalls

Following Tony Gallagher’s claim that The Times has enough paying subscribers to fund a 700-strong newsroom, Ray Snoddy checks in on how the paywall monetisation model is faring across the newspaper industry. 
Why cut-through, not scale, will be the real trick to the FIFA World Cup – with The Guardian’s James Fleetham and Marcus Christenson

Why cut-through, not scale, will be the real trick to the FIFA World Cup – with The Guardian’s James Fleetham and Marcus Christenson

The Guardian’s director of advertising and football special projects editor unpack the major threads of this year’s World Cup, both as a commercial opportunity, and an editorial one.
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Opinion

From cost to capital: How marketing and agencies can win the value conversation

The boardroom battle is not about whether marketing creates value. It’s about whether or not you can prove it alongside every other investment competing for capital, writes The Kite Factory’s managing partner. 

It’s time to take a stand and follow the example set in the courtroom

Social media’s addictiveness has been proven in a US courtroom. It’s time to stop funding these destructive platforms, says Bauer’s Simon Kilby. 

The collective effect: 6 levers driving successful community growth

Brands still need to be noticed, easy to buy and emotionally relevant. What has shifted is the collective’s role in driving value and growth, writes SocialChain’s group strategy director.

Industry News

‘Uneven’ growth as digital revenues increase 5.1% despite majority of publishers reporting declines

‘Uneven’ growth as digital revenues increase 5.1% despite majority of publishers reporting declines

The Brief – Wednesday 8 April: OpenAI buys TBPN, UMG offer, Wireless cancelled and more

The Brief – Wednesday 8 April: OpenAI buys TBPN, UMG offer, Wireless cancelled and more

Tesco Media launches premium video inventory across website and app

Tesco Media launches premium video inventory across website and app

Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…

Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…

Media Mind 2026 kicks off with victory for The Guardian in Group E

Media Mind 2026 kicks off with victory for The Guardian in Group E

The Brief – Thursday 2 April: Future’s traffic decline, Snap’s activist investor, OpenAI’s funding round

The Brief – Thursday 2 April: Future’s traffic decline, Snap’s activist investor, OpenAI’s funding round

WPP Media partners with Google on AI planning tools for YouTube

WPP Media partners with Google on AI planning tools for YouTube

The Brief – Wednesday 1 April: Australia U16 ban non-compliance, BBC accused of making ‘propaganda films’ for Saudi Arabia, and more

The Brief – Wednesday 1 April: Australia U16 ban non-compliance, BBC accused of making ‘propaganda films’ for Saudi Arabia, and more

Data Analysis

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

Data Snapshot

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The Future of Brands is the UK's leading event dedicated to connecting and inspiring brand marketers about the future of media and advertising. Curated with our community of 700+ brand marketers in mind, you can expect some of the smartest minds behind the world's leading brands to explore the latest in media and advertising. In 2026 we'll shine a light on what’s possible when human creativity and technologies converge and help you to prove that marketing is an investment, not a cost. From the impact of AI to media effectiveness, measurement and big idea creativity, The Future of Brands is packed with insights and case studies that will transform the way you think about media and advertising. Secure your brand’s growth at The Future of Brands 2026.
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