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Reallocating search and social budget into audio could add £1m to profit, Radiocentre research finds

Reallocating search and social budget into audio could add £1m to profit, Radiocentre research finds

The findings were presented at Radiocentre’s Tuning In conference on 30 September.

Airwaves to algorithms: How commercial radio found its second wind

Airwaves to algorithms: How commercial radio found its second wind

Twenty years ago, commercial broadcasters were advised to take a hard look at their business models. They did, and it’s now paying off, WPP Media’s analytics manager writes.
How much longer can streamers promise a truly ad-free experience?

How much longer can streamers promise a truly ad-free experience?

Last month Disney+ alerted customers of its updated Subscriber Agreement across Europe, falsely prompting claims that traditional commercial breaks could appear on Disney+’s ad-free tiers.
VHS is 50. Is your media plan stuck on rewind?

VHS is 50. Is your media plan stuck on rewind?

The smartest media plan isn’t necessarily the one that looks most like last year’s. It’s the one that best reflects how your audience behaves today, Snapchat’s general manager UK writes. 
Are we entering a golden age of publisher partnerships?

Are we entering a golden age of publisher partnerships?

Are more brands embracing publisher partnerships, and what rules should they follow to maximise results? Danny Donovan looks at the evidence. 
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Opinion

How to get the most out of a universal BBC licence fee

There should be proper discussion about where BBC cuts should fall, rather than well-loved personalities and programmes simply disappearing without a trace.

Cities: A moving target for planners

The Six Nations returns to Edinburgh in February, bringing rugby fans and advertising opportunities galore. Ruth Chalisey looks at Route data with the city’s major events and ever-changing population in mind.

The campaign is live, but is it the one you approved?

The CEO of adnomaly explains why automated advertising needs continuous governance.

Industry News

Dominic Williams promoted to CEO of Mail Metro Media

Dominic Williams promoted to CEO of Mail Metro Media

Goalhanger to bring all ad-sales in-house from 2027

Goalhanger to bring all ad-sales in-house from 2027

Mark Penn: ‘We’re it in terms of a fourth alternative’

Mark Penn: ‘We’re it in terms of a fourth alternative’

UK digital adspend in H1 2026 exceeds whole of 2020

UK digital adspend in H1 2026 exceeds whole of 2020

Retail leads global programmatic DOOH spend as omni-channel buying gains ground

Retail leads global programmatic DOOH spend as omni-channel buying gains ground

Consumers don’t trust AI assistants for product recommendations. Brands are investing anyway

Consumers don’t trust AI assistants for product recommendations. Brands are investing anyway

Global brands are shifting to paying for outputs, not time

Global brands are shifting to paying for outputs, not time

What we learned from ‘the first digital-first’ World Cup – with The Guardian, Mirror, Sun and Daily Mail

What we learned from ‘the first digital-first’ World Cup – with The Guardian, Mirror, Sun and Daily Mail

Data Analysis

Cities: A moving target for planners

Cities: A moving target for planners

How spectacular advertising can hijack the algorithm

How spectacular advertising can hijack the algorithm

Has Origin failed?

Has Origin failed?

Mapping the UK agency landscape

Mapping the UK agency landscape

Data Snapshot

Data-led charts from across the UK media landscape

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28 Jul 2026

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The Future of Media Manchester 2026 is the region's premier event bringing together media planners, strategists, and buyers to explore the biggest challenges and opportunities shaping the commercial media landscape. Hosted by The Media Leader, the event features expert speakers, thought-provoking debates and research-led sessions designed to spark honest conversations about where the industry is heading. Taking place at the Royal Northern College of Music in Manchester on 17 September, the event will bring together 600+ industry professionals and 40+ speakers for a full day of insight, discussion and networking. Attendees can expect sharp debates, fresh perspectives and valuable connections with senior leaders across the media ecosystem — making it a must-attend for anyone looking to stay ahead of the industry’s next chapter.
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