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Opinion

Dom Mernock, director at specialist marketing agency Engage, explores the world of sport marketing and how an evolving approach is the only way to truly ensure meaningful fan engagement.

Aviva’s Stuart McDonald from the ISBA Media Leaders group discusses how the next generation of internal marketing teams will not be defined by how much they produce, but by how effectively they bring it all together.

Thinkbox’s Profit Ability 2 proved that all forms of advertising pay back, especially when sustained effects are measured. Now Route Research isolates how to get the best out of your OOH media investments.