The Media Leader

News analysis, opinion and insight for media and advertising professionals

How memes grow and what that means for marketing

Tracking the spread and evolution of memes can provide a fast-track way to identify emerging trends and cultural shifts. Memes can also be a gateway to gaining insights into niche communities and subcultures.

Nectar360 and Rokt partner to make online shopping experience more relevant

Rokt’s AI tech will serve targeted ads and offers to Sainsbury’s and Argos customers.

Is the future of TV ‘all about data’?

A panel at The Future of Media Manchester considered the need for TV to lean further in to data and performance to be more competitive for media budgets.

Amazon Prime Video now reaches 19m in the UK

At Amazon’s London upfronts event on Wednesday, the retail and streaming giant revealed Prime Video’s UK audience reach, new ad formats and investment in live sport.

Why Voxi embraced chicken shops to target Gen Z

Voxi’s summer campaign was framed around turning chicken boxes into phone stands to beat greasy screens and appeal to young social media users.

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Opinion

Mike Fantis

For small businesses, AI opens the door to omnichannel strategies that incorporate TV and the prospect of using machine learning to develop media plans for regional audiences. This could reshape media mix modelling by making location a central pillar.

Mike Follett

So we recently found that it’s the sum, not the parts, that drives results when it comes to attention. But what about frequency? Andrew Ehrenberg, Erik du Plessis and toddlers all teach us something here.

Raymond Snoddy

The Springfield cats and dogs debacle was an unchecked rumour that spread far and wide. As the presidential election campaign heads into the final stretch, US media has a responsibility to counter these kinds of unverified stories.

Industry News

JCDecaux helps brands reach LGBTQIA+ community with best-practice guide

Amazon UK upfronts, Pinterest’s brand pitch and why women’s network Wacl is more ‘business-like’

Outbrain is bringing vertical video ads to publishers

Adwanted Media Research Awards 2025: One week to go

Pinterest eyes performance budgets as it takes on Big Tech

Radio remains dominant commercial audio format

Immediate Media launches Prism first-party data solution

Gen Z aren’t just teens — they’re customers and big gamers

Data Analysis

Life lessons: The value in understanding lived experiences

People feel less represented in advertising this year

It’s not whether you can build a brand in digital — it’s where

Jordan North boosts Capital Breakfast

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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The Future of Media - London

Launched in 2021, The Future of Media has become the UK's leading business conference dedicated to the future of commercial media.

Powered by The Media Leader and driven by four core values of disruption, innovation, courage, and excellence, in October we return to London.

Key discussion points at the event include best practices in commercial media buying, selling and planning, as well as deep dives into evolving media business models and market opportunities.the hood of some of the world’s best performing brands.

8-9 October, 2024