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AI content will dominate the internet. What advertisers need to do now

AI content will dominate the internet. What advertisers need to do now

Slop is becoming harder to categorise as new AI technologies produce entirely new creative formats that don’t fit neatly into existing buckets. What should advertisers do to prepare?
Streamers to come under stricter regulation in UK – but does it go far enough?

Streamers to come under stricter regulation in UK – but does it go far enough?

Netflix, Disney+ and Prime Video will be subject to the same Ofcom scrutiny as traditional broadcasters such as the BBC and ITV.

Time to get studying – the Media Mind Quiz returns for 2026

Time to get studying – the Media Mind Quiz returns for 2026

Media Mind is back and has kicked off the first event of the year with a breakfast briefing highlighting key dates and introducing partners of the quiz.

How to plan for a World Cup with YouTube as its major player

How to plan for a World Cup with YouTube as its major player

With social video set to dominate World Cup 2026, brands must treat YouTube like a broadcaster, says the Channel Factory’s MD EMEA. 
The Brief – Thursday 26 February – Reddit is fined, ITV launches Studio 55, Kantar rebrands to Fifty5Blue

The Brief – Thursday 26 February – Reddit is fined, ITV launches Studio 55, Kantar rebrands to Fifty5Blue

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Opinion

An image to define the Monarchy?

It has been quite the week for press photography, and there’s nothing like a well-laid-out and illustrated page of print to showcase iconic imagery, says Ray Snoddy.

Why coupons, not points, will define grocery media in 2026

Shoppers don’t want to wait months to feel rewarded. They want value now, at the till, in real time.

The measurement debate TV really needs to have

Audience measurement matters. But it is not where the budget battle is being lost, says the founder of media research and econometrics agency, Colourtext.

Industry News

AI, restructuring, missed expectations and a rescue mission: A turbulent Q4 for the holding groups

AI, restructuring, missed expectations and a rescue mission: A turbulent Q4 for the holding groups

Sky Media brings outcomes ‘certainty’ to addressable TV planning

Sky Media brings outcomes ‘certainty’ to addressable TV planning

VIDAA joins Ventura initiative for more equitable ads marketplace

VIDAA joins Ventura initiative for more equitable ads marketplace

Ozone partners with Microsoft Media Marketplace

Ozone partners with Microsoft Media Marketplace

Samsung hails impact of its latest smart TV home screen ad unit

Samsung hails impact of its latest smart TV home screen ad unit

The Brief – Wednesday 25 February – Paramount makes higher bid, CBS loses a contributor and ITV and Disney extend deal

The Brief – Wednesday 25 February – Paramount makes higher bid, CBS loses a contributor and ITV and Disney extend deal

Why do so many AI company websites feel wrong? The overlooked storytelling problem in the age of AI

Why do so many AI company websites feel wrong? The overlooked storytelling problem in the age of AI

The Brief – Tuesday 24 February – Trump calls on Netflix to fire board member, Walmart sees success with AI and more

The Brief – Tuesday 24 February – Trump calls on Netflix to fire board member, Walmart sees success with AI and more

Data Analysis

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

Data Snapshot

Data-led charts from across the UK media landscape

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Digital listening keeps on rising

2026 will be a strong year for BVOD

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