The Media Leader

News analysis, opinion and insight for media and advertising professionals

How will AI disrupt media and advertising in the next year?

Media leaders answer a trio of questions about what AI applications are actually proving value, what are mostly just hype, and how they might cause working practices to change.

AI in the newsroom and how the journalist role has changed

Ray Snoddy joins our AI-focused editorial special by interviewing both the FT’s Chris Cook and ChatGPT on the growing influence of AI on newsrooms.

The Future of Media: AI Special

The Media Leader will be exploring how AI in media has moved past curiosity and into practical application.

Preparing your brand’s data for the era of AI-powered search

Brands are no longer competing for clicks; they are competing to be selected, interpreted, and recommended by AI systems. LiveRamp’s Luke Fenney offers advice for an agentic future.

The debate premium TV should actually be having

Talk to a broadcaster about programmatic, and four objections come up time and again. The Trade Desk’s Theo Luke looks at each in turn.

The Media Leader

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Opinion

David Clayton

The CEO of True & North shares his observations and the experimental approach his company is taking to work with and integrate AI into everyday workflows.

Victor Batista

Share of Model helps measure how often AI mentions and describes a brand, product, or attribute, and in what terms. Jellyfish’s senior media director offers advice on how to use it to rethink search.

James Taylor

The CEO of Particular Audience examines the background to the ongoing legal dispute between Amazon and the Gen AI engine Perplexity, and its implications for the future.

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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24 March 2026

24 February 2026

Our next event

The Future of Brands is the UK's leading event dedicated to connecting and inspiring brand marketers about the future of media and advertising. Curated with our community of 700+ brand marketers in mind, you can expect some of the smartest minds behind the world's leading brands to explore the latest in media and advertising. In 2026 we'll shine a light on what’s possible when human creativity and technologies converge and help you to prove that marketing is an investment, not a cost. From the impact of AI to media effectiveness, measurement and big idea creativity, The Future of Brands is packed with insights and case studies that will transform the way you think about media and advertising. Secure your brand’s growth at The Future of Brands 2026.
29 April 2026

News analysis, opinion and insight for media and advertising professionals

How will AI disrupt media and advertising in the next year?

Media leaders answer a trio of questions about what AI applications are actually proving value, what are mostly just hype, and how they might cause working practices to change.

AI in the newsroom and how the journalist role has changed

Ray Snoddy joins our AI-focused editorial special by interviewing both the FT’s Chris Cook and ChatGPT on the growing influence of AI on newsrooms.

The Future of Media: AI Special

The Media Leader will be exploring how AI in media has moved past curiosity and into practical application.

Preparing your brand’s data for the era of AI-powered search

Brands are no longer competing for clicks; they are competing to be selected, interpreted, and recommended by AI systems. LiveRamp’s Luke Fenney offers advice for an agentic future.

The debate premium TV should actually be having

Talk to a broadcaster about programmatic, and four objections come up time and again. The Trade Desk’s Theo Luke looks at each in turn.

The Media Leader

Opinion

Beyond the prompt: The value of human curiosity in the age of AI

Beyond search: Making ‘Share of Model’ work for your brand

The architecture of agentic commerce: Why Amazon tried to block Comet and why you shouldn’t

Industry News

The Brief – Wednesday 15 April: Publicis growth, Telegraph sale to Axel Springer approved, media inflation and more

The Brief – Tuesday 14 April: Zuckerbot, Australia U16 ban study, Economist Play and more

ASA’s AI monitoring system processed twice as many ads last year

Introducing Believe It or Not, a mini-series about AI in media hosted by Omar Oakes and Hamish Nicklin

The Brief – Monday 13 April: OpenAI’s ads manager, Google News and Polymarket

March box office jumps 41% as Project Hail Mary drives strong end to Q1

Outcomes measurement vital to averting an Australian TV disaster, says Foxtel Media CEO

Samsung Ads offers streaming ad exposure insights in Europe

Data Analysis

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

Data Snapshot

Pod discovery

Digital listening keeps on rising

Our next event

Upcoming Event

The Future of Brands