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Total TV drives 54% share of advertising profit despite increased fragmentation

Total TV drives 54% share of advertising profit despite increased fragmentation

A new analysis of over £100m in UK TV investment conducted by Isba and Ebiquity found that expanding the definition of TV to include SVOD, CTV and YouTube produces the same headline finding as 2024’s Profit Ability 2.
UK OOH reports double-digit revenue growth for second consecutive quarter

UK OOH reports double-digit revenue growth for second consecutive quarter

Director at PwC, Andy Lobo, said DOOH H1 growth is ahead of the global growth of some of the major internet advertising platforms.

Don’t boost the BBC. Regulate the algorithm

Don’t boost the BBC. Regulate the algorithm

The Government has proposed pushing traditional broadcasters in social media feeds to boost trusted content. Dan Gee argues that such an artificial move isn’t the answer.
Telemetry: the key to solving AI’s valuation and measurement crisis

Telemetry: the key to solving AI’s valuation and measurement crisis

Alex Springer discusses the measurement crisis in the AI economy, explains why legislation is only part of the solution, and argues that telemetry is key to ensuring quality content fuels AI systems.
Want to be the coolest place to work? Think literally if you want to keep your female contingent

Want to be the coolest place to work? Think literally if you want to keep your female contingent

Extreme heat is not experienced equally, and preparing for 2027 means recognising the particular impact rising temperatures can have on women, writes Lianre Robinson.
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Opinion

Testing signals and assumptions across news

Before excluding a news brand from an autumn plan, ask three questions. When was our assumption last tested? Does the evidence describe actual behaviour or brand perception? And what has changed since?

Are agencies running out of capacity for change?

What happens when an organisation asks people to change faster than they have the capacity to absorb it? Lisa Morgan assesses the risk of change fatigue.

Brittin’s first summer in charge of the BBC

Following Matt Brittin’s appearance before the industry at last month’s Edinburgh International Television Festival, Ray Snoddy assesses how it’s all going for the BBC director-general.

Industry News

Broadcasters and device makers invited to witness production-ready DVB-I client demos

Broadcasters and device makers invited to witness production-ready DVB-I client demos

IBC showcases AI-enabled localisation and how it can grow TV audiences

IBC showcases AI-enabled localisation and how it can grow TV audiences

Havas bets on integration as it strengthens Village model under Paddy Affleck

Havas bets on integration as it strengthens Village model under Paddy Affleck

UX modes mean Allente can serve linear-first and VOD-first viewers without compromises

UX modes mean Allente can serve linear-first and VOD-first viewers without compromises

Roku brings its Video-on-Demand Evolution Study to the UK

Roku brings its Video-on-Demand Evolution Study to the UK

Cricket Australia launches D2C streaming service using Eluvio

Cricket Australia launches D2C streaming service using Eluvio

Four things you need to know about the Amazon advertising lawsuit

Four things you need to know about the Amazon advertising lawsuit

‘Impressive’ growth, but will it hit lofty targets? Unpacking OpenAI’s ads business as it hits $1bn annualised run rate

‘Impressive’ growth, but will it hit lofty targets? Unpacking OpenAI’s ads business as it hits $1bn annualised run rate

Data Analysis

Has Origin failed?

Has Origin failed?

Mapping the UK agency landscape

Mapping the UK agency landscape

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Data Snapshot

Data-led charts from across the UK media landscape

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