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News analysis, opinion and insight for media and advertising professionals

The real battle in TV is not content. It is capital allocation

The real battle in TV is not content. It is capital allocation

Media strategy is no longer about choosing between YouTube and broadcasters. It is about understanding the economic properties of each
Publicis Media dominated new business in 2025

Publicis Media dominated new business in 2025

Publicis Media led both of Comvergence’s total and net new business global rankings last year, generating $10bn in new client billings.
A day in the life of a media planner: Talon

A day in the life of a media planner: Talon

Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Talon’s Priya Johal takes us through her daily routine.
The MPAs shortlist tells us something bigger about the future of marketing

The MPAs shortlist tells us something bigger about the future of marketing

The debut Marketing Procurement Awards (MPAs) highlight how the discipline has moved from a supporting function to a defining force in how marketing delivers value.
Go woke, go broke? Brands on the front line of the culture war

Go woke, go broke? Brands on the front line of the culture war

As ideals and identity become more important, brands must rediscover the meaning of commitment and dare to reclaim their values, writes mnstr’s senior creative strategist.
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Opinion

TV’s attention layer: Why discovery, not catalogue size, wins now

Discovery is not a “nice-to-have” layer on top of TV content; it is increasingly the product, writes NAGRAVISION’s Tim Pearson.

Publicis at war with TTD over ‘transparency’. But who’s supplying the bullets?

Publicis and The Trade Desk seem to be arguing about hidden fees. It is actually a battle over who controls programmatic spend.

The agency and advertiser investment paradox: They trust news, until they don’t

How can news media be both trusted and disposable? The answer is uncomfortable, says the chair of The News Alliance. Trust is being acknowledged rhetorically but ignored commercially.

Industry News

The win-win rationale behind broadcaster and global SVOD partnerships

The win-win rationale behind broadcaster and global SVOD partnerships

Social media platforms linked to human trafficking, UN report finds

Social media platforms linked to human trafficking, UN report finds

The Brief – Tuesday 24 March – Goalhanger launches ‘The Accelerator,’ SNL UK audience share & social media’s impact on children

The Brief – Tuesday 24 March – Goalhanger launches ‘The Accelerator,’ SNL UK audience share & social media’s impact on children

The Brief – Monday 23 March – WPP CEO pay rise, Meta plans to cut third-party content moderation & Farage is off Cameo

The Brief – Monday 23 March – WPP CEO pay rise, Meta plans to cut third-party content moderation & Farage is off Cameo

Goalhanger on making subscriber revenue growth look as easy as tap ins

Goalhanger on making subscriber revenue growth look as easy as tap ins

Can GB News scale its advertising business? With chief revenue officer Ross Sergeant

Can GB News scale its advertising business? With chief revenue officer Ross Sergeant

The Brief – Friday 20 March: World Cup ad revenue forecast, BBC DG, a TikTok-Tubi tie-up and more

The Brief – Friday 20 March: World Cup ad revenue forecast, BBC DG, a TikTok-Tubi tie-up and more

Leading Questions with Stephen Woodford – The Advertising Association

Leading Questions with Stephen Woodford – The Advertising Association

Data Analysis

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

Data Snapshot

Data-led charts from across the UK media landscape

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