The Media Leader

News analysis, opinion and insight for media and advertising professionals

Amazon, Netflix and Google will control half of CTV advertising market by 2030, says Omdia

The analyst firm includes anything on YouTube, if played on a television set, within its definition of CTV, which gives Google a 26% share of the market by 2030.

Tom George steps down as Origin CEO

Isba director of media Steve Chester will succeed George as interimin managing director.

Gamechangers: Fragmentation is at the heart of the challenges facing the media industry

Some of The Media Leader’s Gamechangers discussed brand building, collaboration and social responsibility at a recent roundtable.

Beyond reach: Redefining the value of premium video

Mathieu Yarak at MBC Media Solutions explains how TV can become more competitive against social media platforms and other digital by correlating attention, brand impact, and outcomes into a single intelligence layer.

Why I’m a fan of operating models in this era of AI

We have to create marketing operating models that account for the unknown, whether driven by tech, economic, or political factors, writes the BBC’s director of media.

The Media Leader

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Opinion

Raymond Snoddy

Channel 4 is rocked by a Panorama investigation into Married At First Sight UK. Matt Brittin, take note – beware the darker side to high-risk show formats.

The Media Leader Staff

Numeris argues that exposure and outcomes are not competing ideas but work together. But neither works well without trust, and that requires a single, transparent, industry-governed currency.

Omar Oakes

Creator businesses are hitting the same structural ceiling as legacy media companies. They’re just doing it faster, and the clever ones are building walls.

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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The Future of Brands is the UK's leading event dedicated to connecting and inspiring brand marketers about the future of media and advertising. Curated with our community of 700+ brand marketers in mind, you can expect some of the smartest minds behind the world's leading brands to explore the latest in media and advertising. In 2026 we'll shine a light on what’s possible when human creativity and technologies converge and help you to prove that marketing is an investment, not a cost. From the impact of AI to media effectiveness, measurement and big idea creativity, The Future of Brands is packed with insights and case studies that will transform the way you think about media and advertising. Secure your brand’s growth at The Future of Brands 2026.
29 April 2026

News analysis, opinion and insight for media and advertising professionals

Amazon, Netflix and Google will control half of CTV advertising market by 2030, says Omdia

The analyst firm includes anything on YouTube, if played on a television set, within its definition of CTV, which gives Google a 26% share of the market by 2030.

Tom George steps down as Origin CEO

Isba director of media Steve Chester will succeed George as interimin managing director.

Gamechangers: Fragmentation is at the heart of the challenges facing the media industry

Some of The Media Leader’s Gamechangers discussed brand building, collaboration and social responsibility at a recent roundtable.

Beyond reach: Redefining the value of premium video

Mathieu Yarak at MBC Media Solutions explains how TV can become more competitive against social media platforms and other digital by correlating attention, brand impact, and outcomes into a single intelligence layer.

Why I’m a fan of operating models in this era of AI

We have to create marketing operating models that account for the unknown, whether driven by tech, economic, or political factors, writes the BBC’s director of media.

The Media Leader

Opinion

Married At First Sight: Exploiting human vulnerability and emotions for entertainment isn’t worth the risk

The future of TV and streaming measurement: Why trust still matters

The creator economy won’t save you. It might end up eating you, instead

Industry News

Global announces premium video advertising capability on YouTube

The Brief – Tuesday 19 May: BBC’s new DG, inaction on SLAPPs and more

The future of CTV will be defined by what we can trust

Real-time outcomes measurement could win budget back for Australian broadcasters

Publicis acquires LiveRamp to build world leader in data co-creation

The Brief – Monday 18 May: OpenAI accused of sharing private user data, Israel to sue NYT, X’s commitments to Ofcom

The future of TV and streaming measurement: Why trust still matters

TV wants small brands. Small brands aren’t convinced. Here’s what needs to change

Data Analysis

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Data Snapshot

Digital listening maintains its pull

All is great on Route 58

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