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Opinion

Media strategy is no longer about choosing between YouTube and broadcasters. It is about understanding the economic properties of each, says analyst Ian Whittaker.

Discovery is not a “nice-to-have” layer on top of TV content; it is increasingly the product, writes NAGRAVISION’s Tim Pearson.

How can news media be both trusted and disposable? The answer is uncomfortable, says the chair of The News Alliance. Trust is being acknowledged rhetorically but ignored commercially.