‘Signals in the Noise 2’ identifies two core problems for advertisers as they embrace proprietary data: incomparability and short-termism.

The industry body for commercial radio has published its response to the Government’s Green Paper consultation, highlighting strong public opposition and the negative economic impact of advertising on the BBC.

Kimberly-Clark’s Christof Baer from the ISBA Media Leaders group wants to turn talk into action and progress effectiveness.

Non-transparent policies dressed up as ‘outcomes’ delivery and measurement, wrapped up in bundled packages that only the agencies themselves understand and control, will not provide what advertisers need, writes Nick Manning. 

As part of an effort to collate the agency groups’ AI announcements, The Media Leader has compiled a list of their platforms, along with a cross-section of the additional AI tools currently offered to clients.