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News analysis, opinion and insight for media and advertising professionals

‘From arts to arts and science’: Netflix becomes ‘programmatic-native’ as it expands ad tier into 15 new territories

‘From arts to arts and science’: Netflix becomes ‘programmatic-native’ as it expands ad tier into 15 new territories

Netflix expands ad inventory into video podcasts and vertical video. EMEA ads VP Damien Bernet sits down with The Media Leader to discuss the streaming giant’s plans.
The AI judgment penalty: Who gets the credit for using AI, and who carries the cost?

The AI judgment penalty: Who gets the credit for using AI, and who carries the cost?

Zehra Chatoo reveals findings suggesting that women are not slower to adopt AI because they lack confidence or capability; rather, they have a justified fear of judgment. 
Five things I’ve discovered after a year of talking weekly about AI

Five things I’ve discovered after a year of talking weekly about AI

The IAB UK’s chief strategy officer reflects on 54 episodes of his AI Haven’t a Clue podcast, revealing the chaotic, overhyped, occasionally creepy and very, very funny world of AI. 
Leading Questions with Damon Reeve – Ozone

Leading Questions with Damon Reeve – Ozone

Ozone CEO, Damon Reeve, is in the hot seat to face our probing and quick-fire Leading Questions.
It’s Childline’s 40th. Let’s get 40 teams on the pitch

It’s Childline’s 40th. Let’s get 40 teams on the pitch

Childline is calling on the UK’s advertising and media industry to mark the 40th anniversary of the service in the most fitting way possible.
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Opinion

Pasties and purpose: Why Anthropy belongs in every media leader’s calendar

The experiential agency that brings the gathering to life and a media leader who attended for the first time make the case for why this Cornish event has earned its place on the industry calendar.

Would we have lost Bowie to the algorithm? 

WPP’s David Wilding explores whether, if Bowie had come of age in the mid-2020s rather than the mid-1960s, we would have lost his genius to his feed and the algorithm.

Inclusion can’t sit at the edge of the industry anymore

When people feel safe and seen, the dynamic shifts. Conversations become more open, and people ask questions, share ideas and build connections they might not have made elsewhere. The co-founders of Empower explain.

Industry News

The Brief – Thursday 14 April: TikTok’s new ad solutions, RTL Group earnings, BBC’s exec committee pay freeze and more

The Brief – Thursday 14 April: TikTok’s new ad solutions, RTL Group earnings, BBC’s exec committee pay freeze and more

Rajar Q1 2026: KISS Breakfast reports growth as it undertakes rebrand

Rajar Q1 2026: KISS Breakfast reports growth as it undertakes rebrand

Rajar Q1 2026: Top Takeaways

Rajar Q1 2026: Top Takeaways

Believe It or Not Ep. 5: Is AI sycophancy bad for business?

Believe It or Not Ep. 5: Is AI sycophancy bad for business?

Rajar Q1 2026: Weekly reach declines across national radio brands

Rajar Q1 2026: Weekly reach declines across national radio brands

Rajar Q1 2026: Online listening surpasses 30% platform share

Rajar Q1 2026: Online listening surpasses 30% platform share

Nielsen co-viewing methodology upgrade lifts live US sports viewing figures 4.2%

Nielsen co-viewing methodology upgrade lifts live US sports viewing figures 4.2%

Fifty5Blue to provide TAM Ireland’s cross-platform TV measurement

Fifty5Blue to provide TAM Ireland’s cross-platform TV measurement

Data Analysis

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Data Snapshot

Data-led charts from across the UK media landscape

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