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News analysis, opinion and insight for media and advertising professionals

Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…

Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…

A look back at the biggest themes that have emerged in UK media during what has at times been a predictably chaotic Q1.
How much OOH reach in conurbations is people who don’t live there?

How much OOH reach in conurbations is people who don’t live there?

People travel far from their home base as part of their daily routine. Ruth Chalisey looks at the latest Route journey data with advertising opportunities in mind.
Eggcelent ads – Who won the Easter social media attention battle

Eggcelent ads – Who won the Easter social media attention battle

Cadbury has produced the most attention-grabbing Facebook advert of the Easter season, according to Lumen Research’s Platform Pulse research.
Packing a punch: How spending smart beats spending big

Packing a punch: How spending smart beats spending big

The chair of the Alliance of Media Independents’ Effectiveness and Planning group unpacks the themes and talking points from the association’s debut event.
Why talent needs mentors, not machines

Why talent needs mentors, not machines

We’ve all worked with someone who is ready to take the next step but hasn’t yet had the support to give them a leg up. AI isn’t the solution. Adland still needs mentors and coaches, says Lisa Morgan. 
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Opinion

The turning of the tide against social media

Worldwide, momentum is growing against the traditional defence of tech billionaires that they provide neutral platforms, and that it is the responsibility of parents to police their children’s online habits.

They fought the law and the law won: A great week for advertising

The news from California and New Mexico confirms that the way forward is regulation. The ad industry has always opposed more curbs, but now there is no argument against them, writes Nick Manning.

It’s time to renew the vows: How to mend the fractured client/agency relationship

Great relationships don’t manage risk. They manage trust. And trust is built on three things: ambition, decisiveness, and kindness, writes the co-founder of X&O. 

Industry News

Media Mind 2026 kicks off with victory for The Guardian in Group E

Media Mind 2026 kicks off with victory for The Guardian in Group E

The Brief – Thursday 2 April: Future’s traffic decline, Snap’s activist investor, OpenAI’s funding round

The Brief – Thursday 2 April: Future’s traffic decline, Snap’s activist investor, OpenAI’s funding round

WPP Media partners with Google on AI planning tools for YouTube

WPP Media partners with Google on AI planning tools for YouTube

The Brief – Wednesday 1 April: Australia U16 ban non-compliance, BBC accused of making ‘propaganda films’ for Saudi Arabia, and more

The Brief – Wednesday 1 April: Australia U16 ban non-compliance, BBC accused of making ‘propaganda films’ for Saudi Arabia, and more

Ozone launches AI research and development centre

Ozone launches AI research and development centre

Spotify touts agentic, voice-interface future in a bid to prevent AI slop

Spotify touts agentic, voice-interface future in a bid to prevent AI slop

The Brief – Tuesday 31 March: AdGreen report, Mathias Döpfner’s London trip, an update to Futurescape

The Brief – Tuesday 31 March: AdGreen report, Mathias Döpfner’s London trip, an update to Futurescape

‘Consultative, not transactional’: The Observer’s Studio 1791 wants brands to value trust

‘Consultative, not transactional’: The Observer’s Studio 1791 wants brands to value trust

Data Analysis

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of Brands is the UK's leading event dedicated to connecting and inspiring brand marketers about the future of media and advertising. Curated with our community of 700+ brand marketers in mind, you can expect some of the smartest minds behind the world's leading brands to explore the latest in media and advertising. In 2026 we'll shine a light on what’s possible when human creativity and technologies converge and help you to prove that marketing is an investment, not a cost. From the impact of AI to media effectiveness, measurement and big idea creativity, The Future of Brands is packed with insights and case studies that will transform the way you think about media and advertising. Secure your brand’s growth at The Future of Brands 2026.
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