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Opinion

The Economist’s global head of advertising reflects on Tom Standage’s keynote at The Year Ahead.

Brands that go more ‘Brat’ by overservicing a core audience may just find the affinity that cuts through a fragmented media world.

The IAB estimates that programmatic will account for 16% of all OOH by 2027. Vistar Media’s Karan Singh believes the prize could be much bigger.