Analysis: By settling with US state attorneys general, Paramount’s path is clear to acquire Warner Bros Discovery. Has it created a conglomerate to rival the tech and streaming giants? Or will a decline in media plurality and high debt weigh on the new company’s ambitions?

Senior media owners on what agencies consistently get wrong when they’re planning, whether outcomes-based planning is making conversations better or worse and how AI is affecting planning today.

The bravest thing in most agencies is an innovative media strategy. But an unorthodox strategy would expose how too much of the client’s money is being wasted on platforms, so it doesn’t happen.

For two men who live for the attention of TV cameras, launching their own streaming channels was inevitable, Ray Snoddy writes.

Ahead of this year’s World Media Awards Ceremony, World Media Group’s CEO shares what the judging discussions reveal about what makes a winning campaign.