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News analysis, opinion and insight for media and advertising professionals

Global brands are shifting to paying for outputs, not time

Global brands are shifting to paying for outputs, not time

A report from the World Federation of Advertisers has found that less than one-fifth of multinational brands now use labour-based remuneration models.
Britain’s teens want safer social media, not an outright ban, finds Channel 4 research

Britain’s teens want safer social media, not an outright ban, finds Channel 4 research

According to the study, teens also have high expectations of advertisers, with 60% saying they would stop using a brand if it ran a misleading ad.

What we learned from ‘the first digital-first’ World Cup – with The Guardian, Mirror, Sun and Daily Mail

What we learned from ‘the first digital-first’ World Cup – with The Guardian, Mirror, Sun and Daily Mail

John Cross, Dean Scoggins, Nikhita Chulani and Henry Williams speak with James Longhurst about how publishers embraced multi-platform strategies during this year’s biggest global cultural event.
Global launches Radio Plus: Should advertisers be worried?

Global launches Radio Plus: Should advertisers be worried?

The ad-free subscription service raises questions over the impact on radio advertising, while offering the broadcaster a potential new source of listener data.
Where’s my new pencil case?

Where’s my new pencil case?

Emily Fairhead-Keen explains why she’ll be glad to see the back of September and how brands could reinvent this moment in the buying calendar.
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Opinion

Culture is everywhere. So why is it rarely planned for?

Adding ‘cultural relevance’ through news brands to media plans sees a bigger impact on sales. Newsworks’ insights director has the data to back it up.

Leading Questions with Nadine Young – Spark Foundry

Spark Foundry’s CEO, Nadine Young is in the hot seat for our probing and quick-fire Leading Questions.

In the age of instant answers, planning and strategy matter more than ever

The future of media will be won by asking better questions, connecting evidence with human behaviour and having the conviction to make fewer, more meaningful decisions, writes the IPA’s Simon Frazier.

Industry News

Will ‘media planner’ still be a job title in 10 years? Nine specialists weigh in

Will ‘media planner’ still be a job title in 10 years? Nine specialists weigh in

PSBs and streaming giants: apples and pears?

PSBs and streaming giants: apples and pears?

What Paramount’s takeover of Warner Bros Discovery means for global TV and cinema

What Paramount’s takeover of Warner Bros Discovery means for global TV and cinema

Before the brief: Media owners on where planning conversations really need to happen

Before the brief: Media owners on where planning conversations really need to happen

Strategic thinking is biggest skills gap in marketing, WFA-Mediasense report finds

Strategic thinking is biggest skills gap in marketing, WFA-Mediasense report finds

Publicis won most new business in H1 2026, followed closely by Omnicom, WPP

Publicis won most new business in H1 2026, followed closely by Omnicom, WPP

Planning and strategy roles have increased 18.5% at media agencies since 2024

Planning and strategy roles have increased 18.5% at media agencies since 2024

Your guide to anti-ultra-processed planning – with Craft Media’s Sally Weavers and Jen Jones

Your guide to anti-ultra-processed planning – with Craft Media’s Sally Weavers and Jen Jones

Data Analysis

How spectacular advertising can hijack the algorithm

How spectacular advertising can hijack the algorithm

Has Origin failed?

Has Origin failed?

Mapping the UK agency landscape

Mapping the UK agency landscape

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of Media Manchester 2026 is the region's premier event bringing together media planners, strategists, and buyers to explore the biggest challenges and opportunities shaping the commercial media landscape. Hosted by The Media Leader, the event features expert speakers, thought-provoking debates and research-led sessions designed to spark honest conversations about where the industry is heading. Taking place at the Royal Northern College of Music in Manchester on 17 September, the event will bring together 600+ industry professionals and 40+ speakers for a full day of insight, discussion and networking. Attendees can expect sharp debates, fresh perspectives and valuable connections with senior leaders across the media ecosystem — making it a must-attend for anyone looking to stay ahead of the industry’s next chapter.
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