The Media Leader

News analysis, opinion and insight for media and advertising professionals

Is the future of TV ‘all about data’?

A panel at The Future of Media Manchester considered the need for TV to lean further in to data and performance to be more competitive for media budgets.

September box office up by a fifth

Total box office for the UK and Ireland exceeded £60m, thanks primarily to Tim Burton’s Beetlejuice Beetlejuice.

Standard commercial chief James White to depart after 19 years

The news comes a week after the storied newspaper transitioned from a daily to a weekly.

Amazon UK upfronts, Pinterest’s brand pitch and why women’s network Wacl is more ‘business-like’

Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.

How memes grow and what that means for marketing

Tracking the spread and evolution of memes can provide a fast-track way to identify emerging trends and cultural shifts. Memes can also be a gateway to gaining insights into niche communities and subcultures.

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Opinion

Phil Tolliday

There’s a misconception that planning fewer ads in order to reduce waste will lead to poorer results. But with intelligent modelling, strategic data partnerships and more metrics available, we can make ads more efficient and more effective.

Mike Fantis

For small businesses, AI opens the door to omnichannel strategies that incorporate TV and the prospect of using machine learning to develop media plans for regional audiences. This could reshape media mix modelling by making location a central pillar.

Mike Follett

So we recently found that it’s the sum, not the parts, that drives results when it comes to attention. But what about frequency? Andrew Ehrenberg, Erik du Plessis and toddlers all teach us something here.

Industry News

Nectar360 and Rokt partner to make online shopping experience more relevant

JCDecaux helps brands reach LGBTQIA+ community with best-practice guide

Why Voxi embraced chicken shops to target Gen Z

Amazon Prime Video now reaches 19m in the UK

Outbrain is bringing vertical video ads to publishers

Adwanted Media Research Awards 2025: One week to go

Pinterest eyes performance budgets as it takes on Big Tech

Radio remains dominant commercial audio format

Data Analysis

Life lessons: The value in understanding lived experiences

People feel less represented in advertising this year

It’s not whether you can build a brand in digital — it’s where

Jordan North boosts Capital Breakfast

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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1 October 2024

17 September 2024

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Upcoming Event

The Future of Media - London

Launched in 2021, The Future of Media has become the UK's leading business conference dedicated to the future of commercial media.

Powered by The Media Leader and driven by four core values of disruption, innovation, courage, and excellence, in October we return to London.

Key discussion points at the event include best practices in commercial media buying, selling and planning, as well as deep dives into evolving media business models and market opportunities.the hood of some of the world’s best performing brands.

8-9 October, 2024