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ITV promotes challenger brands and record-setting World Cup as Sky deal remains ‘active’

ITV promotes challenger brands and record-setting World Cup as Sky deal remains ‘active’

ITV held its 16th annual Showcase in Manchester on Thursday, promoting TV as a high-attention medium that is actively working to onboard more new-to-TV advertisers amid a record-setting World Cup.
Keeping sustainability on the Croisette

Keeping sustainability on the Croisette

Mobsta is ensuring sustainability remains part of the Cannes Lions conversation by hosting a roundtable to explore how it can transition from a series of commitments to influencing everyday media planning and investment decisions.
Leading Questions with Genevieve Tompkins – Goodstuff

Leading Questions with Genevieve Tompkins – Goodstuff

Goodstuff’s CEO Gen Tompkins is in the hot seat for our probing and quick-fire Leading Questions.
The innovation razor: The hard truth about tech scaling

The innovation razor: The hard truth about tech scaling

To explain why some technologies take hold whilst others languish unused in the garage, Phil Rowley explains three key consumer requirements: interoperability, infrastructure, and Improvement.
Nothing to fear but fear itself

Nothing to fear but fear itself

When we experience fear, there are typically four behavioural responses, all helpfully beginning with ‘F ’. Jan Gooding analyses how frightened humans respond to perceived threats from AI.
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Opinion

Acts of workplace kindness: Truth and actual

Kindness is not about being nice. It is about caring enough to be direct, honest and committed to everyone’s professional growth.

Whose Cannes is it anyway?

The platforms have taken the Croisette, the beaches keep changing hands and the AI companies are arriving in force. We asked senior figures across brand, agency, media and adtech who the festival is really for in 2026, and what that says about where the business is heading.

Templatisation and automation: Is planning losing its edge?

Are we, in our quest for standardised processes and automated solutions, sacrificing the very strategic, bespoke thinking that defines truly impactful media planning? asks Caroline Manning.

Industry News

The Brief – Friday 19th June: ITV peak viewership, DMG Media rebrand, and Yahoo DSP’s Agent Network

The Brief – Friday 19th June: ITV peak viewership, DMG Media rebrand, and Yahoo DSP’s Agent Network

The Brief – Thursday 18 June: BBC cuts, Snap’s new Specs, and Pinterest’s new AI assistant

The Brief – Thursday 18 June: BBC cuts, Snap’s new Specs, and Pinterest’s new AI assistant

Josh Krichefski on why PMG is going big at this year’s Cannes Lions

Josh Krichefski on why PMG is going big at this year’s Cannes Lions

Next steps in addressable: Unifying audiences, demand sources, AI and ops teams

Next steps in addressable: Unifying audiences, demand sources, AI and ops teams

Skipped podcast ads still drive action, finds YouGov survey

Skipped podcast ads still drive action, finds YouGov survey

The Brief – Wednesday 16th June: ITVX best seven day performance; IAS and Spotify launch episode-level pre-bid optimisation; OpenAI’s ChatGPT market share

The Brief – Wednesday 16th June: ITVX best seven day performance; IAS and Spotify launch episode-level pre-bid optimisation; OpenAI’s ChatGPT market share

Advertising Association launches brand campaign ahead of Cannes Lions trade mission

Advertising Association launches brand campaign ahead of Cannes Lions trade mission

WPP Media upgrades growth forecast despite macro headwinds

WPP Media upgrades growth forecast despite macro headwinds

Data Analysis

Mapping the UK agency landscape

Mapping the UK agency landscape

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

Data Snapshot

Data-led charts from across the UK media landscape

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World Cup Wonders

Digital listening maintains its pull

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The Future of Media Manchester 2026 is the region's premier event bringing together media planners, strategists, and buyers to explore the biggest challenges and opportunities shaping the commercial media landscape. Hosted by The Media Leader, the event features expert speakers, thought-provoking debates and research-led sessions designed to spark honest conversations about where the industry is heading. Taking place at the Royal Northern College of Music in Manchester on 17 September, the event will bring together 600+ industry professionals and 40+ speakers for a full day of insight, discussion and networking. Attendees can expect sharp debates, fresh perspectives and valuable connections with senior leaders across the media ecosystem — making it a must-attend for anyone looking to stay ahead of the industry’s next chapter.
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