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Opinion

When companies support women at pivotal life moments instead of sidelining them, they gain loyalty, stronger leadership, and long-term resilience, says Coolr’s UK MD.

The IWD theme, ‘Give to Gain’, resonates strongly with the co-chair of Women of Havas. When women support women, we don’t just lift individuals, we strengthen the entire industry.

Women’s sport is not only becoming more visible, but that visibility is increasingly translating into commercial value. This progress should be understood as an invitation, says Women’s Sport Trust’s Tammy Parlour MBE.