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‘Engagement, habit, community’: Publishers advised to seek ‘defensible’ strategies in new search era

‘Engagement, habit, community’: Publishers advised to seek ‘defensible’ strategies in new search era

A report by Enders Analysis warns of “structural assymetry” between platforms and publishers in the attention economy, but offers three engines for audience and commercial growth.
The agency shift that finally unlocked programmatic DOOH 

The agency shift that finally unlocked programmatic DOOH 

Vistar Media’s sales director explains why he believes pDOOH will account for around 30% of UK OOH spend by the end of 2027.
How the BBC’s digital distribution strategy is evolving

How the BBC’s digital distribution strategy is evolving

BBC iPlayer remains the primary destination for long-form content, but its general manager Kerensa Samanidis outlines a willingness to meet digital audiences off BBC services.
On the ropes. Will the media take down another Prime Minister?

On the ropes. Will the media take down another Prime Minister?

As the media vultures circle, Starmer should consider himself fortunate that Spitting Image is no longer influencing British culture, says Ray Snoddy. 
Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

High Gain Audio analysis shows that both broadcast radio and digital audio consistently outperform the all-media average.
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Opinion

Bringing data precision to the living room

CTV’s true value will only be realised through better data and a smarter strategy. Household-level insights provide the missing piece of the jigsaw, writes Outra’s Graham Field.

A lack of transparency in advertising will stifle the ‘outcomes’ era at birth

Non-transparent policies dressed up as ‘outcomes’ delivery and measurement, wrapped up in bundled packages that only the agencies themselves understand and control, will not provide what advertisers need, writes Nick Manning. 

How effective is the effectiveness debate?

Kimberly-Clark’s Christof Baer from the ISBA Media Leaders group wants to turn talk into action and progress effectiveness.

Industry News

The Brief – Wednesday 22 April: Ebiquity earnings, Swedish publishers sue Meta, ChatGPT CPC and more

The Brief – Wednesday 22 April: Ebiquity earnings, Swedish publishers sue Meta, ChatGPT CPC and more

3Play Media tries to raise the bar for YouTube dubbing quality

3Play Media tries to raise the bar for YouTube dubbing quality

Half of US chatbot users aged 13-14 view them as best source of TV recommendations

Half of US chatbot users aged 13-14 view them as best source of TV recommendations

Frequency brings AI to the heart of channel creation and output

Frequency brings AI to the heart of channel creation and output

Icelandic broadcaster RÚV deploys streaming service using Leyra

Icelandic broadcaster RÚV deploys streaming service using Leyra

Cleeng AI agents help design and automate anti-churn measures for streaming services

Cleeng AI agents help design and automate anti-churn measures for streaming services

Media Distillery says its sports content discovery suite can boost viewing time

Media Distillery says its sports content discovery suite can boost viewing time

How scalable test automation tackles device fragmentation

How scalable test automation tackles device fragmentation

Data Analysis

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

Data Snapshot

Data-led charts from across the UK media landscape

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