The Media Leader

News analysis, opinion and insight for media and advertising professionals

Google’s Audio Overview can create podcasts. We put it to the test

The Media Leader tested the feature using a variety of text and links, and found it delivered real-sounding and reasonably accurate results.

Role of social platforms and parents amid ‘biggest social experiment on children in history’

A private event held in London this week aimed to highlight the tools available to parents to better manage the behaviour of their children online.

X name change has wiped off $5bn in brand value

The platform has lost over $5bn in brand value since Elon Musk’s purchase and rebrand.

Stories that mattered this week: Google’s adtech trial, Spectator sale, EssenceMediacom changes

Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.

The future of media is… outside London: ‘Great work comes from anywhere’

Ahead of the inaugural Future of Media Manchester event, industry leaders share why brands should look to the north when considering agencies and strategies.

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Opinion

Thomas Houge

Nothing says ‘meh’ like a static ad. Video is a clear win and it’s easier than ever to make these ads. We owe it to quality journalism to do more than still banners.

Ian Forrester

Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it.

Raymond Snoddy

US broadcasters and press have been slow to highlight the former president’s failings, from his ramblings to inaccurate statements. It’s not too late to take a radical approach ahead of November’s election.

Industry News

ITV, Sky, C4 reveal Lantern audience measurement launch

How UKTV’s Cher campaign sought to soar above ‘faceless’ streamers

Brandtech tackles bias with AI initiatives

Commercial share of media consumption recovers from pandemic low

Havas buys digital data shop DMPG

Jackie Lyons named Havas North America planning chief

TfL reappoints Global and JCDecaux

Brands could be spending three times too much on social. You read that right

Data Analysis

People feel less represented in advertising this year

It’s not whether you can build a brand in digital — it’s where

Jordan North boosts Capital Breakfast

Smart speaker growth leads digital to record share of listening

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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29 August 2024

20 August 2024

Our next event

Upcoming Event

The Future of Media - Manchester

The Future of Media, the flagship conference powered by The Media Leader and run by its parent Adwanted Events, has launched The Future of Media Manchester.

Taking place at the Royal Northern College of Music, The Future of Media Manchester will bring together over 400 leaders and rising stars.

Key discussion points at the event include best practices in commercial media buying, selling and planning, as well as deep dives into evolving media business models and market opportunities.the hood of some of the world’s best performing brands.

26 September, 2024