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Google launches AI marketing assistant as it expands search and agentic commerce advertising options

Google launches AI marketing assistant as it expands search and agentic commerce advertising options

The tech giant announced a slew of new ad formats for AI search and will roll out its Universal Commerce Protocol to AI Mode and YouTube. It is also launching a new Ask Advisor AI marketing assistant to help brands automate their campaigns across Google’s adtech stack.
Channel 4 reports 1% decline in revenue as broadcaster responds to MAFS rape allegations

Channel 4 reports 1% decline in revenue as broadcaster responds to MAFS rape allegations

Channel 4 reported a -1% year-on-year decline in total revenue to £1.03bn in fiscal year 2025, with the broadcaster’s leadership highlighting its “resilience” in the face of “cyclical and structural” pressures facing the UK TV advertising market.
Global announces premium video advertising capability on YouTube

Global announces premium video advertising capability on YouTube

The media and entertainment group is now the only UK media owner able to offer advertisers audio, outdoor, and premium video all in one place.

Exploring the TF1 / Netflix win–win partnership

Exploring the TF1 / Netflix win–win partnership

Matt Trickett at Ampere Analysis explains why France’s TF1 signed a distribution deal with Netflix.
What brand outcomes measurement misses about TV advertising in the performance age

What brand outcomes measurement misses about TV advertising in the performance age

Standard attribution measurement does not just undercount television; it can also overcount paid search. The same error causes the value to be moved from one channel to another.
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Opinion

The industry is calling it cross-media. It’s not

Fluzo’s multiple data layers answer the question measurement has always promised to answer, but rarely delivered – not just who saw your campaign, but whether it mattered. 

Married At First Sight: Exploiting human vulnerability and emotions for entertainment isn’t worth the risk

Channel 4 is rocked by a Panorama investigation into Married At First Sight UK. Matt Brittin, take note – beware the darker side to high-risk show formats. 

Why I’m a fan of operating models in this era of AI

We have to create marketing operating models that account for the unknown, whether driven by tech, economic, or political factors, writes the BBC’s director of media.

Industry News

Newsworks revives Back Don’t Block campaign as keyword blocklist fears rise ahead of FIFA World Cup

Newsworks revives Back Don’t Block campaign as keyword blocklist fears rise ahead of FIFA World Cup

Agentic era will stress test TV and streaming identity infrastructure

Agentic era will stress test TV and streaming identity infrastructure

IAB UK asks the Government to create ‘right environment’ for AI-driven ad market growth

IAB UK asks the Government to create ‘right environment’ for AI-driven ad market growth

The future of TV advertising relies on content measurement

The future of TV advertising relies on content measurement

Overlapping reach comes at a cost ‘worse than wasting money’, says Audience Project’s CPTO

Overlapping reach comes at a cost ‘worse than wasting money’, says Audience Project’s CPTO

The Brief – Tuesday 19 May: BBC’s new DG, inaction on SLAPPs and more

The Brief – Tuesday 19 May: BBC’s new DG, inaction on SLAPPs and more

The future of CTV will be defined by what we can trust

The future of CTV will be defined by what we can trust

Gamechangers: Fragmentation is at the heart of the challenges facing the media industry

Gamechangers: Fragmentation is at the heart of the challenges facing the media industry

Data Analysis

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Data Snapshot

Data-led charts from across the UK media landscape

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