To mark the launch of our new feature series, The Media Leader sits down with Channel 4’s commercial team to understand why its taking a platform mindset while going on the offensive against ‘toxic’ online advertising environments.

A spokesperson for IAB UK said it aims “to work with the broadest possible membership to help make digital advertising better for everyone and address shared industry challenges.”

Omdia’s Maria Rua Aguete and Max Signorelli told attendees at the Connected TV World Summit that we are ‘now in a new partnerships era’, but that broadcasters should exercise care in who they partner with.

The advertising industry is scaling AI integration fast, and despite measurement tools evolving, supply-chain opacity and cloud non-disclosure mean the industry still lacks a full picture of its carbon impact, The Media Leader has found following an investigation.

AI Haven’t A Clue’s George Butler and James Chandler speak to The Media Leader’s Jack Benjamin about the potential pitfalls in the ChatGPT developer’s nascent ad strategy.