News analysis, opinion and insight for media and advertising professionals

Advertisement

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Opinion

Is the festive idealism of families watching your ads together at risk of becoming a ghost of Christmas past? Not if cinema has anything to say about it, argues DCM’s head of insight.

Buzz Lightyear is not the only disruptor making a comeback; direct mail is also on the smart marketer’s radar for 2026, says Marketreach’s Sonia Danner.

A modernisation of the merger rules is long overdue, but change in the public interest is afoot, explains Ray Snoddy.