UK flag US flag FR flag BE flag

News analysis, opinion and insight for media and advertising professionals

What the Pope’s encyclical means for ad tech

What the Pope’s encyclical means for ad tech

Pope Leo’s first encyclical is focused on the impact of AI. Lumen’s Mike Follett discusses three implications for ad tech. 
Leading Questions with Sue Todd – NABS

Leading Questions with Sue Todd – NABS

NABS CEO Sue Todd is in the hot seat to face our probing and quick-fire Leading Questions.
Confident self-regulation is our industry’s most valuable asset

Confident self-regulation is our industry’s most valuable asset

The AA’s communications director calls for trusted relationships with tech platforms to set standards built directly into ad management tools and assist with enforcement against rogue actors.
Fans, brands and platforms: Striking the balance in club content 

Fans, brands and platforms: Striking the balance in club content 

City Football Group’s media director describes what it takes to deliver brand content that hits the back of the net every time.
‘We’re trying to get away from campaign thinking’: Studio B’s Olly Lewis on how brands can go always-on in the microdrama era

‘We’re trying to get away from campaign thinking’: Studio B’s Olly Lewis on how brands can go always-on in the microdrama era

The independent creative studio’s SVP and head of agency discusses how microdramas are becoming the future of IP development, and why brands should get involved.
Advertisement

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Opinion

The role of the advertiser in de-escalating the attention arms race

An analogue renaissance is coming, and it’s time to come together to apply some ‘less scroll, more soul’ boundaries, writes the founder of ScrollAware. 

The reinvention of OOH is accelerating

The World Out Of Home Organization’s VP sets the scene and provides the low-down on what to expect from next month’s congress. 

Stop chasing clicks, start measuring real influence

If you’re still measuring performance through clicks alone, you’re missing where real influence happens, and likely misattributing your best-performing channels

Industry News

The Brief – Wednesday 27 May: Goalhanger’s venture arm; Sky ad deal with News UK; Spotify launching narrated long-form magazine articles

The Brief – Wednesday 27 May: Goalhanger’s venture arm; Sky ad deal with News UK; Spotify launching narrated long-form magazine articles

“Small thinking” is killing advertising, warn Binet and Davis in latest IPA report

“Small thinking” is killing advertising, warn Binet and Davis in latest IPA report

The Brief – Tuesday 26 May: Spotify partners with Universal Music Group; Tui ends MAFS sponsorship

The Brief – Tuesday 26 May: Spotify partners with Universal Music Group; Tui ends MAFS sponsorship

Why the United Nations is asking advertisers to protect the open web

Why the United Nations is asking advertisers to protect the open web

Podcasting advertising is clearing a high bar in the UK, claims trade body research

Podcasting advertising is clearing a high bar in the UK, claims trade body research

Up for the cup: Which social ads won the Instagram attention battle

Up for the cup: Which social ads won the Instagram attention battle

How Israel’s broadcasters made a shared buying platform work

How Israel’s broadcasters made a shared buying platform work

The Future 100 recaps The Future of Brands: Culture vs cringe, performance vs branding, AI vs the human touch

The Future 100 recaps The Future of Brands: Culture vs cringe, performance vs branding, AI vs the human touch

Data Analysis

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel Connected logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

World Cup Wonders

Digital listening maintains its pull

Our next event

Mediatel Events Next Event Logo

Upcoming Event

The Future of Brands

The Future of Brands is the UK's leading event dedicated to connecting and inspiring brand marketers about the future of media and advertising. Curated with our community of 700+ brand marketers in mind, you can expect some of the smartest minds behind the world's leading brands to explore the latest in media and advertising. In 2026 we'll shine a light on what’s possible when human creativity and technologies converge and help you to prove that marketing is an investment, not a cost. From the impact of AI to media effectiveness, measurement and big idea creativity, The Future of Brands is packed with insights and case studies that will transform the way you think about media and advertising. Secure your brand’s growth at The Future of Brands 2026.
29 April 2026

More on Events