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Exclusive: Fifty5Blue to take minority stake in Origin, enters talks with Isba

Exclusive: Fifty5Blue to take minority stake in Origin, enters talks with Isba

Isba, the trade body for UK advertisers, is in exclusive discussions with media measurement provider Fifty5Blue to enter into a partnership for minority control of the cross-media measurement service.
Big Tech’s AI costs have surged. Can ad revenues keep up?

Big Tech’s AI costs have surged. Can ad revenues keep up?

Analysis: Ballooning AI costs will need to be balanced with real business results. Meta, without a cloud business, is likely to have the hardest time proving the value of its spending spree.
The AI industry is learning a lesson media owners already know

The AI industry is learning a lesson media owners already know

AI models are commoditising in real time, at enormous cost. Media owners have seen this film before, and they’re about to star in the sequel, writes Omar Oakes.
Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns

Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns

Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.
The Odyssey and why voice still sells

The Odyssey and why voice still sells

Advertisers have much to learn from the oral tradition that made the Odyssey memorable long before it was adapted to film, writes Behave’s Ella Britton.
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Opinion

Has Origin failed?

Consultant Justin Lebbon asks, in light of the investment by Fifty5Blue, has the Origin cross-media measurement project failed?

The expertise trap: When being great at your job is no longer enough

David Clayton of True & North outlines the creator-seller dilemma: how the more senior you become in creative industries the more your job becomes about selling, and explains how you can overcome and thrive.

It’s time to invest in the right kind of digital

As the latest AA/Warc Expenditure Report shows digital audio was the fastest growing medium in Q1, Bauer Media’s Simon Kilby argues that advertisers should seize the opportunity to invest in trusted digital platforms beyond the US tech giants.

Industry News

Digital and programmatic drives strong performance for JCDecaux in H1

Digital and programmatic drives strong performance for JCDecaux in H1

UK adspend rose 9.3% in Q1 2026 driven by double-digit increases in social media, retail media and OOH

UK adspend rose 9.3% in Q1 2026 driven by double-digit increases in social media, retail media and OOH

X settles WFA lawsuit, will ‘reset’ relationship on condition WFA will not ‘form or restart GARM or a similar initiative’

X settles WFA lawsuit, will ‘reset’ relationship on condition WFA will not ‘form or restart GARM or a similar initiative’

How ZDF Studios is building reach and fandom, from FAST to YouTube

How ZDF Studios is building reach and fandom, from FAST to YouTube

Educating brands and agencies will be key to unlocking pDOOH growth, say IAB UK panellists

Educating brands and agencies will be key to unlocking pDOOH growth, say IAB UK panellists

User data convinces 3SS that in-car TV screens can displace phones for streaming

User data convinces 3SS that in-car TV screens can displace phones for streaming

Minimising the costs of AI-powered content discovery

Minimising the costs of AI-powered content discovery

What’s next for podcasting? Five industry leaders weigh in on AI and measurement

What’s next for podcasting? Five industry leaders weigh in on AI and measurement

Data Analysis

Has Origin failed?

Has Origin failed?

Mapping the UK agency landscape

Mapping the UK agency landscape

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Data Snapshot

Data-led charts from across the UK media landscape

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