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Opinion

Fiona McArthur analyses the innovation trends to emerge from Dentsu Creative’s CMO Report, conducted among 2,000 senior marketers.

UK advertisers can now measure deduplicated campaign reach and frequency across linear TV and online platforms through an advertiser-led, independent, single-source dataset. However, it has not all been plain sailing as Tom George describes.

Who should be the next director-general of the BBC? How about someone with proven experience of successfully fighting for a channel’s survival, suggests Ray Snoddy.