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‘Boring costs money’: Independent media agency makes case for creativity

‘Boring costs money’: Independent media agency makes case for creativity

Industry experts shared insights on creativity for making impactful campaigns at Smithfield’s Big Breakfast event on Tuesday.
Rakuten TV looking for FAST boost now it is measured by Barb

Rakuten TV looking for FAST boost now it is measured by Barb

Barb is now measuring Rakuten TV.The streaming service says it is now speaking the same measurement language as the wider industry.
Why we can’t ignore the brand safety cost of walled gardens

Why we can’t ignore the brand safety cost of walled gardens

The open internet offers something the walled gardens structurally cannot – genuine supply chain transparency. The Trade Desk’s VP Northern Europe explains. 
Inclusion can’t sit at the edge of the industry anymore

Inclusion can’t sit at the edge of the industry anymore

When people feel safe and seen, the dynamic shifts. Conversations become more open, and people ask questions, share ideas and build connections they might not have made elsewhere. The co-founders of Empower explain.
A welcome reprieve or delaying the inevitable?

A welcome reprieve or delaying the inevitable?

Can Starmer bore the media into turning its attention elsewhere? There are plenty of distractions if you know where to look, writes Ray Snoddy.
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Opinion

Machines need humans more than humans need machines

The more powerful technology becomes, the more valuable the human perspective becomes. The job of marketing isn’t just to process information, it’s to understand people.

DOOH: The creative imperative

Now’s the time to really care about creativity. Can DOOH become the last true broadcast medium where you can display genuinely great creative? Ocean Outdoor’s chairman hopes so.

Why measurable doesn’t always mean meaningful in marketing

A well-executed OOH campaign can increase search behaviour, improve engagement and drive more efficient conversions. Its impact is not always visible in isolation, but it is felt across the wider media mix, writes the UK MD of Bauer Media Outdoor. 

Industry News

Nielsen co-viewing methodology upgrade lifts live US sports viewing figures 4.2%

Nielsen co-viewing methodology upgrade lifts live US sports viewing figures 4.2%

Fifty5Blue to provide TAM Ireland’s cross-platform TV measurement

Fifty5Blue to provide TAM Ireland’s cross-platform TV measurement

Linear-like transparency will give buyers confidence to scale CTV investments, says IAS

Linear-like transparency will give buyers confidence to scale CTV investments, says IAS

The Brief – Tuesday 12 May: TikTok launches ad-free tier, Ofcom investigates GB News, Wordle to become a game show

The Brief – Tuesday 12 May: TikTok launches ad-free tier, Ofcom investigates GB News, Wordle to become a game show

Podcasting and audio recognised with SIC business codes

Podcasting and audio recognised with SIC business codes

Adwanted UK leadership changes as Greg Grimmer moves to chair

Adwanted UK leadership changes as Greg Grimmer moves to chair

The Brief – Monday 11th May: The Trade Desk earnings; Meta’s court challenge against Ofcom; Substack’s paid subscriptions

The Brief – Monday 11th May: The Trade Desk earnings; Meta’s court challenge against Ofcom; Substack’s paid subscriptions

Retail Media – Week in Focus recap

Retail Media – Week in Focus recap

Data Analysis

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of Brands is the UK's leading event dedicated to connecting and inspiring brand marketers about the future of media and advertising. Curated with our community of 700+ brand marketers in mind, you can expect some of the smartest minds behind the world's leading brands to explore the latest in media and advertising. In 2026 we'll shine a light on what’s possible when human creativity and technologies converge and help you to prove that marketing is an investment, not a cost. From the impact of AI to media effectiveness, measurement and big idea creativity, The Future of Brands is packed with insights and case studies that will transform the way you think about media and advertising. Secure your brand’s growth at The Future of Brands 2026.
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