The Big Four global agency holding groups reported mixed results in the second quarter, ranging from an improved decline by WPP to mid-single-digits organic revenue growth for both Omnicom and Publicis Groupe.

SoundBridge Media launched last month to help independent podcast production companies unlock commercial opportunities, but discoverability may not be the only reason mid-size shows are struggling to attract advertisers.

Audio has mood-boosting superpowers. Global’s research finds it increases positive emotions by 25% and psychological wellness by 21%. Global’s audio commercial director explains.

Differentiation is found in new spaces or where people are genuinely engaged and paying attention. Just ask 22,141 people wearing bald caps, white shirts and black ties for Pitbull, says David Wilding.

If AI is to become a lasting layer in how people access information, it needs to coexist with the structures that produce that information in the first place, writes Seedtag’s Vitor Bellote.