The Media Leader

News analysis, opinion and insight for media and advertising professionals

Lots of bigs and lots of littles: Lumen finds cumulative attention drives brand outcomes

Research conducted by Lumen in partnership with Amazon Ads finds that cumulative attention is 8x more impactful in delivering brand lift than frequency, and that TV is an important driver of cumulative attention.

Stagwell transforms Assembly into global agency Stagwell Media

Stagwell Media will be led by Liz Rutgersson and offer an integrated model tailored for brands ‘looking for a new media model built around technology, platforms, connectivity and evolving consumer journeys.’

What does the future hold for CNN and CBS News?

It’s finally a done deal, but what does Paramount Skydance’s acquisition of Warner Bros. mean for CNN and CBS News? Ray Snoddy looks at the evidence.

Are you in a promotion dependency spiral? 75% of marketers are unable to identify profitable promotions

Les Binet and Dom Boyd offer six steps to kicking the promotions habit.

The glass walls that still divide us

Ten years ago, Sue Unerman published The Glass Wall, a guide for driving change in gender equality and improving women’s careers. In new interviews for an updated edition, she reveals what’s changed.

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Opinion

Jan Gooding

Allyship is a verb, not a noun. You don’t become an ally by declaring yourself one. Others describe you as one because of what you do, Jan Gooding writes.

Helen Brown

Tracking brand sentiment uncovers conversion obstacles that brands can use to become super relevant to cohorts waiting to be convinced.

Nick Manning

Journalists report on scam advertising, yet their employers still run many of the fake adverts they warn against. What can be done?

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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The Future of Media Manchester 2026 is the region's premier event bringing together media planners, strategists, and buyers to explore the biggest challenges and opportunities shaping the commercial media landscape. Hosted by The Media Leader, the event features expert speakers, thought-provoking debates and research-led sessions designed to spark honest conversations about where the industry is heading. Taking place at the Royal Northern College of Music in Manchester on 17 September, the event will bring together 600+ industry professionals and 40+ speakers for a full day of insight, discussion and networking. Attendees can expect sharp debates, fresh perspectives and valuable connections with senior leaders across the media ecosystem — making it a must-attend for anyone looking to stay ahead of the industry’s next chapter.
17 September 2026

News analysis, opinion and insight for media and advertising professionals

Lots of bigs and lots of littles: Lumen finds cumulative attention drives brand outcomes

Research conducted by Lumen in partnership with Amazon Ads finds that cumulative attention is 8x more impactful in delivering brand lift than frequency, and that TV is an important driver of cumulative attention.

Stagwell transforms Assembly into global agency Stagwell Media

Stagwell Media will be led by Liz Rutgersson and offer an integrated model tailored for brands ‘looking for a new media model built around technology, platforms, connectivity and evolving consumer journeys.’

What does the future hold for CNN and CBS News?

It’s finally a done deal, but what does Paramount Skydance’s acquisition of Warner Bros. mean for CNN and CBS News? Ray Snoddy looks at the evidence.

Are you in a promotion dependency spiral? 75% of marketers are unable to identify profitable promotions

Les Binet and Dom Boyd offer six steps to kicking the promotions habit.

The glass walls that still divide us

Ten years ago, Sue Unerman published The Glass Wall, a guide for driving change in gender equality and improving women’s careers. In new interviews for an updated edition, she reveals what’s changed.

The Media Leader

Opinion

Allyship is something you do, not something you are

‘Why not’ is the most powerful question brands can build into campaigns to fuel growth

Why are The Times and Sky News reporting on scam ads while carrying them?

Industry News

Upfronts 2026: Amazon, Disney, Mail Metro Media, Netflix kick off season of pomp and circumstance

Marketers should be tracking ad awareness, says Thinkbox study

TikTok leans into agentic commerce ‘to take the operational load out of making purchase decisions’

How to traverse a non-linear career in media – with TheZoo.London’s Rachel Forde and Marco Bertozzi

A day in the life of a media planner: Ocean Outdoor

September box office up 3% as Resident Evil ends strong Q3

Channel 4 B Corp TV winners: “This is going to irritate the rest”

Dominic Williams promoted to CEO of Mail Metro Media

Data Analysis

Cities: A moving target for planners

How spectacular advertising can hijack the algorithm

Has Origin failed?

Mapping the UK agency landscape

Data Snapshot

End of year cinematic treats

Podcast Ad Promo Position Plays A Part In Perception

Our next event

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The Future of Media Manchester 2026