There is a risk that the automated, AI-led black-box systems touted by holding companies and platforms would be no more successful than their predecessors. I propose an alternative.
Barb estimates of ad tier households will be updated daily.
Pressure contributes to stress, burnout and anxiety. It’s up to us to support ourselves and our teams with strategies to ease the effects of it on our mental wellness.
The Gamechangers initiative returns with a new platform but the same objectives of championing and celebrating women in media.
The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.
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While many would say the current remuneration model isn’t fit for purpose, we can’t seem to agree on what that “purpose” is.
Advertisers are busy chasing the Gen Z dream, while one of our largest — and most dynamic — audience segments is relegated to the background. If Hollywood can celebrate ageing, why can’t we?
Not all impressions are equal and different touchpoints generate varying levels of effectiveness. But how often do brands take all of these factors into account? This is where super touchpoint planning comes in.
