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Opinion

Dom Mernock, director at specialist marketing agency Engage, explores the world of sport marketing and how an evolving approach is the only way to truly ensure meaningful fan engagement.

If ex-Google man Matt Brittin becomes the BBC’s next director-general, he’ll be the first in more than 80 years to run the Corporation without any experience of journalism, broadcasting, or programme-making. 

Aviva’s Stuart McDonald from the ISBA Media Leaders group discusses how the next generation of internal marketing teams will not be defined by how much they produce, but by how effectively they bring it all together.