In our pursuit of ever more granular data, have we truly improved consumer understanding, or merely swapped one set of acronyms for another?

The guidance includes advice for marketers on strategic considerations, transparency requirements to help validate value and effectiveness of proprietary media, contractual terms, and internal governance structures in relation to the practice.

If we are serious about supporting women’s careers, we must stop designing workplace systems that assume caregiving falls on mothers, says Piqniq’s founding partner.

News UK’s Octave joins Bauer’s audioXi and Global’s DAX who joined last November after digital trading was launched.

WPP Media’s Advertising Intelligence Framework evaluates current AI leaders across categories including data, tech, distribution, commerce and content. Big Tech firms are locked in a battle for the future of advertising, the framework suggests.