UK flag US flag FR flag BE flag

News analysis, opinion and insight for media and advertising professionals

Agency employment declines 6.8% as creative roles hollowed out

Agency employment declines 6.8% as creative roles hollowed out

The contraction comes amid a period of substantial consolidation of agency groups and supposed AI-driven cost-cutting efforts.
Channel 4 Sales plans to cut and outsource 51 sales operations roles

Channel 4 Sales plans to cut and outsource 51 sales operations roles

The changes will impact Channel 4 Sales’ Account Management Hub, Campaign Operations, and Traffic teams.
Effective agency leadership: Moving from a ‘zone of incompetence’ to the ‘zone of genius’

Effective agency leadership: Moving from a ‘zone of incompetence’ to the ‘zone of genius’

When you stop doing what you’re great at and find yourself pulled into things you aren’t so good at, it’s easy to lose love for the job. Launch’s CEO explains how she found her way back.
Has Keir Starmer just done a ‘reverse ferret’?

Has Keir Starmer just done a ‘reverse ferret’?

These days, 24-hours is a very long time in politics. How the British Prime Minister went from being ‘toast’ to pulling it back from the brink, as charted by the press.
Reddit looks to scale through search, performance and insight

Reddit looks to scale through search, performance and insight

Amid surges in user growth and revenue, Reddit is eyeing commercial growth in lower funnel campaigns, consumer insights, and its yet-to-be-monetised AI search product.
Advertisement

The Media Leader

Sign up now

Receive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.

Opinion

Welcome to the slopification economy

In a world of AI-generated content, being broadly inoffensive is rarely neutral; it often means being forgotten. The chief strategy officer at IAB UK has a solution to cut through the slop.

Brands are still funding harm, putting children at risk

Calls for a ban on social media for under-16s are rooted in ideology, not impact. That truth does nothing to diminish the urgency of addressing the impact of social media on children’s mental health, writes Nicola Kemp. 

The future of short-form video: ad-funded scale versus paid intensity

Quibi failed because it sought to launch a mobile-first premium product while remaining anchored to an ad-funded media logic that was already fracturing. The future of short-form won’t make the same mistake.

Industry News

The Brief – Tuesday 10 February: Spotify earnings, Reach consolidates print operations, ChatGPT ads

The Brief – Tuesday 10 February: Spotify earnings, Reach consolidates print operations, ChatGPT ads

The Brief – Tuesday 10 February – HBO Max launching in UK, Reach rolls out paywall, NewsGuard files lawsuit

The Brief – Tuesday 10 February – HBO Max launching in UK, Reach rolls out paywall, NewsGuard files lawsuit

Jungle Creations opens office in Manchester as it scales northern presence

Jungle Creations opens office in Manchester as it scales northern presence

The Brief – Monday 9 February – Amazon & Reddit earnings, TikTok possible redesign and Global partner for ParalympicsGB

The Brief – Monday 9 February – Amazon & Reddit earnings, TikTok possible redesign and Global partner for ParalympicsGB

Why audio is embracing video — with News Broadcasting’s Dave Wilcox and Russell Pedrick

Why audio is embracing video — with News Broadcasting’s Dave Wilcox and Russell Pedrick

January box office up 18% as four films exceed £10m

January box office up 18% as four films exceed £10m

The Brief – Friday 6 February – Meta and Comcast earnings, Spotify new feature and Google pays up

The Brief – Friday 6 February – Meta and Comcast earnings, Spotify new feature and Google pays up

Meta admits revenue from fraud and scam ads ‘might’ have accounted for 3-4% of total revenue

Meta admits revenue from fraud and scam ads ‘might’ have accounted for 3-4% of total revenue

Data Analysis

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

Ad funding for BBC services would be ‘bad for everyone’, Radiocentre says in response to Charter Review

Ad funding for BBC services would be ‘bad for everyone’, Radiocentre says in response to Charter Review

Data Snapshot

Data-led charts from across the UK media landscape

Mediatel Connected logo

Find out more about the UK's most comprehensive aggregator of media data.

Arrange a demo

2026 will be a strong year for BVOD

Festive favourites one year on

Our next event

Mediatel Events Next Event Logo

Upcoming Event

The Future of TV Advertising Global

The leading international TV advertising event for over 15 years

The Future of TV Advertising Global is widely recognised as the most influential, insightful and informative two-days of content dedicated to the global TV advertising industry.

You can expect visionary thinking, strategic detail and operational implementation from over 1000 global leaders who make things happen across 30+ countries.

Share, learn and network with our community of broadcasters and operators, advertising agencies, brands, TV ad tech and more. You can find out who attends here.
9-10 December 2025

More on Events