How can news media be both trusted and disposable? The answer is uncomfortable, says the chair of The News Alliance. Trust is being acknowledged rhetorically but ignored commercially.

Stephen Woodford, chief executive of the Advertising Association answers our probing and quick-fire Leading Questions.

Tom Morrod at Caretta Research reckons only the largest broadcasters can compete with global streamers for content and still have the money for best-in-class streaming platforms. Hearst Networks EMEA is an example of a mid-sized channel owner that has already prioritised digital partnerships over owned-and-operated.

Adding audio podcasting to a media campaign is 33% more effective at driving brand consideration than radio alone. While adding podcast video ranks first in driving attention across key visual channels, outperforming TV, BVOD, and SVOD. 

Welcome to the Brief, The Media Leader’s round-up of media news.