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Tesco Media launches premium video inventory across website and app

Tesco Media launches premium video inventory across website and app

The retail media effort, which aims to “bring brand storytelling to high-intent shopping moments,” attracted early partners Diageo and PepsiCo.
Why cut-through, not scale, will be the real trick to the FIFA World Cup – with The Guardian’s James Fleetham and Marcus Christenson

Why cut-through, not scale, will be the real trick to the FIFA World Cup – with The Guardian’s James Fleetham and Marcus Christenson

The Guardian’s director of advertising and football special projects editor unpack the major threads of this year’s World Cup, both as a commercial opportunity, and an editorial one.
It’s time to take a stand and follow the example set in the courtroom

It’s time to take a stand and follow the example set in the courtroom

Social media’s addictiveness has been proven in a US courtroom. It’s time to stop funding these destructive platforms, says Bauer’s Simon Kilby. 
Time to end this nonsense talk we call ‘brand safety’

Time to end this nonsense talk we call ‘brand safety’

The brand safety debate is the industry’s equivalent of arguing about which cigarettes are safer.
How Apple made simplicity the standard in OOH

How Apple made simplicity the standard in OOH

As Apple celebrates its 50th anniversary, its creative is a reminder that the future of out-of-home isn’t about doing more, it’s about doing less, better.
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Opinion

The collective effect: 6 levers driving successful community growth

Brands still need to be noticed, easy to buy and emotionally relevant. What has shifted is the collective’s role in driving value and growth, writes SocialChain’s group strategy director.

Why smart advertisers start their World Cup 2026 campaigns now

With less than 70 days until the FIFA World Cup, the pre-tournament campaign window is well and truly open, says Mail Metro Media’s digital investment director.

TV has a Google-shaped problem

The BBC will welcome former Google executive Matt Brittin as its director-general next month. Will he defend the principles the BBC was built on, or does the Google playbook follow him through the door?

Industry News

Media Planning Group launches to train next generation of planners

Media Planning Group launches to train next generation of planners

CTV – the unlikely hero of CRM marketing

CTV – the unlikely hero of CRM marketing

Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…

Platforms under fire, measurement in flux, TV being rewritten. 2026 the story so far…

Media Mind 2026 kicks off with victory for The Guardian in Group E

Media Mind 2026 kicks off with victory for The Guardian in Group E

The Brief – Thursday 2 April: Future’s traffic decline, Snap’s activist investor, OpenAI’s funding round

The Brief – Thursday 2 April: Future’s traffic decline, Snap’s activist investor, OpenAI’s funding round

WPP Media partners with Google on AI planning tools for YouTube

WPP Media partners with Google on AI planning tools for YouTube

The Brief – Wednesday 1 April: Australia U16 ban non-compliance, BBC accused of making ‘propaganda films’ for Saudi Arabia, and more

The Brief – Wednesday 1 April: Australia U16 ban non-compliance, BBC accused of making ‘propaganda films’ for Saudi Arabia, and more

Ozone launches AI research and development centre

Ozone launches AI research and development centre

Data Analysis

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

Data Snapshot

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