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Why retail media doesn’t need more scale, it needs a smarter route to market

Why retail media doesn’t need more scale, it needs a smarter route to market

Retail media faces rapid, structural fragmentation, which threatens to stall its momentum. SMG’s global head of product outlines her solution based on collaboration and a mindset shift. 
UK to get ChatGPT ads imminently as OpenAI expands pilot to other territories

UK to get ChatGPT ads imminently as OpenAI expands pilot to other territories

The pilot, which has been live in the US since February before expanding to Canada, Australia and New Zealand, will launch in the UK, Brazil, Japan, South Korea and Mexico “in the coming weeks”.
Leading Questions with Danny Holmes – Experian

Leading Questions with Danny Holmes – Experian

Experian’s consulting partner, media and agency, Danny Holmes, is in the hot seat to face our probing and quick-fire Leading Questions.
Retail media grows 17.5% to reach £3.7bn, finds AA/WARC Expenditure Report

Retail media grows 17.5% to reach £3.7bn, finds AA/WARC Expenditure Report

Retail media is now being presented publicly as its own channel in the AA/WARC Expenditure Report, with forecasts suggesting its rapid growth will continue in 2026 and 2027.
Is out-of-home under threat from global regulations?

Is out-of-home under threat from global regulations?

Dr Kai-Marcus Thäsler previews the data, insights, and a few uncomfortable truths about where the global OOH journey is heading, to be discussed at WOO’s London congress in June.
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Opinion

Why shoppability is becoming infrastructure across content, media, and platforms

Platforms built for discovery are being recalibrated for transactions. Youth generations demand it, so publishers and brands need to adapt for it, writes the MD EMEA at Vudoo.

Why retail media needs media planning with independence at the centre

Independent retail media planning matters. Not to replace specialist expertise, but to ensure it operates against a coherent plan, not without one, writes Project5’s executive director. 

Six retail media trends that will change FMCG and CPG marketing forever

We’re on the brink of six major shifts that will fundamentally reshape retail and commerce media. Capture’s MD details the trends to watch. 

Industry News

ITVX to ditch password as part of efforts to maximise World Cup engagement

ITVX to ditch password as part of efforts to maximise World Cup engagement

The Brief – Friday 8 April: AA centenary, Snap and WBD earnings, Google to sponsor ITV’s World Cup coverage

The Brief – Friday 8 April: AA centenary, Snap and WBD earnings, Google to sponsor ITV’s World Cup coverage

The Brief – Thursday 7 April: Disney, Reach, NYT earnings; publishers sue Meta; OpenAI rolls out Ads Manager

The Brief – Thursday 7 April: Disney, Reach, NYT earnings; publishers sue Meta; OpenAI rolls out Ads Manager

Ozone launches content classification tool, Aura

Ozone launches content classification tool, Aura

How will retail media affect the future of advertising?

How will retail media affect the future of advertising?

Believe It or Not Ep. 4: Is AI turning the internet into a sea of slop or has ‘churnalism’ already made it sloppy?

Believe It or Not Ep. 4: Is AI turning the internet into a sea of slop or has ‘churnalism’ already made it sloppy?

Publishers advised to be ‘niche at scale’ amid the winding road to Google Zero

Publishers advised to be ‘niche at scale’ amid the winding road to Google Zero

The Brief – Wednesday 6 May: Press freedom hits all-time low, Pinterest and Paramount earnings

The Brief – Wednesday 6 May: Press freedom hits all-time low, Pinterest and Paramount earnings

Data Analysis

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Data Snapshot

Data-led charts from across the UK media landscape

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