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Opinion

While many would say the current remuneration model isn’t fit for purpose, we can’t seem to agree on what that “purpose” is. 

Not all impressions are equal and different touchpoints generate varying levels of effectiveness. But how often do brands take all of these factors into account? This is where super touchpoint planning comes in.

Stop treating social as an add-on to your TV or digital OOH campaign. Not only should social be part of a brand’s strategy, it should be the strategy.