Meta and Google have been found liable for a woman’s harmful social media addiction. Is an additional harm the business logic that values the attention advertisers want to monetise?

Let’s move beyond the idea of “brand vs performance” and instead focus on what drives growth across the whole advertising ecosystem, writes WPP Media Solutions’ SVP.

The Department for Health and Social Care (DHSC) has launched a new consultation on applying the Nutrient Profiling Model (NPM) to advertising for less-healthy food and drink products.

Momentum alone is not enough for challenger sports, and chasing one-dimensional models is risky. The future lies in layered strategies that balance authenticity with scale, writes Engage Digital Partners’ CEO.

In the AI era, brand equity will become a machine-readable signal, reshaping how brands think about marketing investments and their reliance on deterministic and personal data, writes Ogury’s CEO.