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Indie agencies team up for Alliance of Media Independents

Indie agencies team up for Alliance of Media Independents

AMI will look to provide exclusive benefits for member agencies and foster closer ties with mutually relevant media owners.
BBC’s funding future is still all to play for

BBC’s funding future is still all to play for

The government insists everything is “still on the table” regarding the BBC’s funding model post-2028 and there is no shortage of proposals. But not all ideas for replacing the licence are equal. 
‘Quality beats reach’: Why the industry must refocus on creative in 2025

‘Quality beats reach’: Why the industry must refocus on creative in 2025

XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.
The Fishbowl: Hannah Collins, Samsung Ads

The Fishbowl: Hannah Collins, Samsung Ads

The CTV sales leader on the rise of ACR, why mentors matter and her dream Glasto line-up.

Scale, influence and integrity: The Guardian Advertising Awards 2025 are now open for entries

Scale, influence and integrity: The Guardian Advertising Awards 2025 are now open for entries

The awards celebrate advertising campaigns that have featured across Guardian channels.
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Opinion

We need an exit plan for Meta and we need it now

In light of Meta’s content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.

The Year Ahead 2025: This is what will make or break retail media

In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?

The Year Ahead 2025: Medialand, don’t Cop out

With ESG remaining a key focus, our industry has the opportunity — and responsibility — to support advertisers to influence consumer behaviour, corporate priorities and societal norms. 

Industry News

How audio and OOH helped Bulldog pre-empt Christmas shopping panic

How audio and OOH helped Bulldog pre-empt Christmas shopping panic

IAB expands Gold Standard to include CTV and retail media

IAB expands Gold Standard to include CTV and retail media

Marketers cut spend in main media as cautious approach continues

Marketers cut spend in main media as cautious approach continues

CAP to revise LHF guidance over lack of clarity on brand advertising

CAP to revise LHF guidance over lack of clarity on brand advertising

Are all ‘views’ created equal? With TikTok, DCM, Total Media and Mindlab

Are all ‘views’ created equal? With TikTok, DCM, Total Media and Mindlab

Venu Sports venture called off

Venu Sports venture called off

3 items in Jonathan Lewis’ in-tray at X

3 items in Jonathan Lewis’ in-tray at X

The Media Leader appoints James Longhurst as content director

The Media Leader appoints James Longhurst as content director

Data Analysis

Magna expects strongest traditional advertising performance in 14 years

Magna expects strongest traditional advertising performance in 14 years

Guardian staff asked to make pledges as part of climate training

Guardian staff asked to make pledges as part of climate training

OMD’s Farce of Class voted best paper at MRG Conference

OMD’s Farce of Class voted best paper at MRG Conference

First-party data is the new gold — don’t hand it over to just anyone

First-party data is the new gold — don’t hand it over to just anyone

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of TV Advertising Global

The Future of TV Advertising Global is the leading international event focused on driving innovation in television advertising. Each year, a senior audience of pioneers from media owners, pay-TV operators, advertising agencies, brands and adtech companies come together in London for two days of networking and debate about how to evolve television to be better traded, targeted, data-led and measured.


Launched in 2021, The Future of Media has become the UK's leading business conference dedicated to the future of commercial media.


Powered by The Media Leader and driven by four core values of disruption, innovation, courage and excellence, we return to London in December.


What has now almost become an industry pre-Christmas tradition, 1,000 delegates from over 30 countries will descend upon London for what is widely recognised as the most influential, insightful and informative two days of content dedicated to the global TV advertising industry. Every year, the event gets bigger — and 2024 is set to be our biggest yet.


10-11 December, 2024

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