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The biological compass: How modern tech reveals our ancient human truths

The biological compass: How modern tech reveals our ancient human truths

It’s not that artificiality is inherently dangerous. It is that people can tell when something is being offered honestly and when it is trying to pass itself off as the real thing. Phil Rowley explains.
Leading Questions with Jo Allan – Newsworks

Leading Questions with Jo Allan – Newsworks

Jo Allan, CEO of Newsworks answers our Leading Questions.
How to manage your team’s and your job search in the face of redundancy

How to manage your team’s and your job search in the face of redundancy

NABS offers practical steps to support your team and yourself during job loss.
Reform Political Advertising campaign picks up momentum with MPs

Reform Political Advertising campaign picks up momentum with MPs

The not-for-profit, which held a campaign event at Portcullis House this week, is pushing for amendments to the Representation of the People Bill aimed at strengthening transparency and trust in political advertising.
Mail Metro Media’s Padelfest returns to support the British Heart Foundation

Mail Metro Media’s Padelfest returns to support the British Heart Foundation

The charity padel tournament will return on 9 September at Padel Social Club in Earl’s Court.
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Opinion

What hosting a podcast has taught me about building an independent agency

PASHN’s MD shares insights from his interviews with media leaders who discuss navigating tech and shifting consumer behaviours, and how they’ve tried to do the right thing along the way.

The attention illusion: Why media’s obsession with ‘attention metrics’ risks missing the wider point

Brand building, loyalty, and advocacy are built on emotional connections, not just fleeting visual contact. We risk becoming so fixated on the ‘how long’ that we forget the ‘how deeply’ and ‘how effectively’, writes Caroline Manning. 

Bringing data precision to the living room

CTV’s true value will only be realised through better data and a smarter strategy. Household-level insights provide the missing piece of the jigsaw, writes Outra’s Graham Field.

Industry News

Media sustainability initiative launched to tackle nature restoration 

Media sustainability initiative launched to tackle nature restoration 

The Brief – Friday 24 April: Shareholders approve Paramount acquisition of WBD and more

The Brief – Friday 24 April: Shareholders approve Paramount acquisition of WBD and more

The Brief – Thursday 23 April: Meta AI, WFA Risk Barometer, WPP-Google Earth and more

The Brief – Thursday 23 April: Meta AI, WFA Risk Barometer, WPP-Google Earth and more

Route developing integration with Playout data for use in media mix modelling

Route developing integration with Playout data for use in media mix modelling

Believe It or Not Ep. 2: Will humans still touch media plans within five years?

Believe It or Not Ep. 2: Will humans still touch media plans within five years?

Amazon Ads partners with Global to bring commercial audio brands to Amazon DSP

Amazon Ads partners with Global to bring commercial audio brands to Amazon DSP

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

The Brief – Wednesday 22 April: Ebiquity earnings, Swedish publishers sue Meta, ChatGPT CPC and more

The Brief – Wednesday 22 April: Ebiquity earnings, Swedish publishers sue Meta, ChatGPT CPC and more

Data Analysis

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of Brands is the UK's leading event dedicated to connecting and inspiring brand marketers about the future of media and advertising. Curated with our community of 700+ brand marketers in mind, you can expect some of the smartest minds behind the world's leading brands to explore the latest in media and advertising. In 2026 we'll shine a light on what’s possible when human creativity and technologies converge and help you to prove that marketing is an investment, not a cost. From the impact of AI to media effectiveness, measurement and big idea creativity, The Future of Brands is packed with insights and case studies that will transform the way you think about media and advertising. Secure your brand’s growth at The Future of Brands 2026.
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