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Introducing Believe It or Not, a mini-series about AI in media hosted by Omar Oakes and Hamish Nicklin

Introducing Believe It or Not, a mini-series about AI in media hosted by Omar Oakes and Hamish Nicklin

In a new mini-series, former Media Leader editor-in-chief Omar Oakes is joined by former Dentsu International CEO, now AI strategist Hamish Nicklin to argue over the impacts AI is having on the creative industries.
Is human-made the new handmade?

Is human-made the new handmade?

To kick-start this week’s AI-focused editorial special, the director of Advertising Week Europe shares findings on what the rise of the ‘human premium’ means for brands and businesses.
The Future of Media: AI Special

The Future of Media: AI Special

The Media Leader will be exploring how AI in media has moved past curiosity and into practical application.
The Brand Network Effect: AI changes how brands scale, not why people choose them.

The Brand Network Effect: AI changes how brands scale, not why people choose them.

When brand signals reinforce across memory, social media and machine systems, you stop buying visibility and start accumulating it. This changes how we think about brand strategy.
Women in media have nothing to prove

Women in media have nothing to prove

Stop overlooking women’s expertise and start being intentional about shouting about it, writes Nicola Kemp.
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Opinion

How do we unlock male allyship at scale?

Advocating for equality, men aren’t just supporting women; they are advocating for a more resilient industry and a more sustainable way of working.

How do you hit a long-term goal with a short-term hammer? 

Following the launch of dentsu’s Brand Reset project, Lumen’s Mike Follett asks why short-termism persists and looks at how the agency is embedding long-term thinking into its planning. 

From Cassette Futurism to Friction Maxing: Why we want tactile media experiences again 

In the digital age, physicality still counts. We need to remind ourselves that we live in a physical world by designing for senses such as texture, sound and resistance. It’s what youth generations crave. 

Industry News

ASA’s AI monitoring system processed twice as many ads last year

ASA’s AI monitoring system processed twice as many ads last year

The Brief – Monday 13 April: OpenAI’s ads manager, Google News and Polymarket

The Brief – Monday 13 April: OpenAI’s ads manager, Google News and Polymarket

March box office jumps 41% as Project Hail Mary drives strong end to Q1

March box office jumps 41% as Project Hail Mary drives strong end to Q1

Outcomes measurement vital to averting an Australian TV disaster, says Foxtel Media CEO

Outcomes measurement vital to averting an Australian TV disaster, says Foxtel Media CEO

Samsung Ads offers streaming ad exposure insights in Europe

Samsung Ads offers streaming ad exposure insights in Europe

Making sense of the global TV shake-up

Making sense of the global TV shake-up

How publishers and consumers benefit from a neutral TV OS

How publishers and consumers benefit from a neutral TV OS

Total TV: The commercial blueprint for unified sales, yield and growth

Total TV: The commercial blueprint for unified sales, yield and growth

Data Analysis

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of Brands

The Future of Brands is the UK's leading event dedicated to connecting and inspiring brand marketers about the future of media and advertising. Curated with our community of 700+ brand marketers in mind, you can expect some of the smartest minds behind the world's leading brands to explore the latest in media and advertising. In 2026 we'll shine a light on what’s possible when human creativity and technologies converge and help you to prove that marketing is an investment, not a cost. From the impact of AI to media effectiveness, measurement and big idea creativity, The Future of Brands is packed with insights and case studies that will transform the way you think about media and advertising. Secure your brand’s growth at The Future of Brands 2026.
29 April 2026

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