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News analysis, opinion and insight for media and advertising professionals

How will retail media affect the future of advertising?

How will retail media affect the future of advertising?

Media leaders answer three questions about how retail media has developed, whether small players can compete, and what comes next.
Six retail media trends that will change FMCG and CPG marketing forever

Six retail media trends that will change FMCG and CPG marketing forever

We’re on the brink of six major shifts that will fundamentally reshape retail and commerce media. Capture’s MD details the trends to watch. 
Believe It or Not Ep. 4: Is AI turning the internet into a sea of slop or has ‘churnalism’ already made it sloppy?

Believe It or Not Ep. 4: Is AI turning the internet into a sea of slop or has ‘churnalism’ already made it sloppy?

In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.
Publishers advised to be ‘niche at scale’ amid the winding road to Google Zero

Publishers advised to be ‘niche at scale’ amid the winding road to Google Zero

A new report published by the Professional Publishers Association (PPA) and Enders Analysis and presented at the PPA’s annual Festival recommends publishers ‘don’t need to be everywhere’.
Ozone launches content classification tool, Aura

Ozone launches content classification tool, Aura

Aura is billed as a proprietary audience access and content classification solution.
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Opinion

Why retail media needs media planning with independence at the centre

Independent retail media planning matters. Not to replace specialist expertise, but to ensure it operates against a coherent plan, not without one, writes Project5’s executive director. 

The era of sales velocity

The MD for commerce at Dentsu UK&I explains why sales velocity could become retail media’s most important KPI in 2026.

Leading through uncertainty: A media leader’s guide

Businesses are navigating a landscape shaped by continual change, shifting market dynamics, and evolving client needs. Lisa Morgan reflects on the pandemic and offers leadership advice for today’s uncertain world.

Industry News

The Brief – Thursday 7 April: Disney, Reach, NYT earnings; publishers sue Meta; OpenAI rolls out Ads Manager

The Brief – Thursday 7 April: Disney, Reach, NYT earnings; publishers sue Meta; OpenAI rolls out Ads Manager

The Brief – Wednesday 6 May: Press freedom hits all-time low, Pinterest and Paramount earnings

The Brief – Wednesday 6 May: Press freedom hits all-time low, Pinterest and Paramount earnings

Shoppers more than twice as likely to trust advertising that is personalised, finds dunnhumby report

Shoppers more than twice as likely to trust advertising that is personalised, finds dunnhumby report

Takeaways from the Future of Brands 2026: AI, culture and measurement take centre stage

Takeaways from the Future of Brands 2026: AI, culture and measurement take centre stage

Can retail media be a brand channel? With Tesco’s Tash Whitmey

Can retail media be a brand channel? With Tesco’s Tash Whitmey

The Media Leader joins The News Alliance

The Media Leader joins The News Alliance

April box office up as Super Mario Bros Galaxy Movie becomes top film of 2026

April box office up as Super Mario Bros Galaxy Movie becomes top film of 2026

WOO announces The Media Leader as media partner for World Annual Congress

WOO announces The Media Leader as media partner for World Annual Congress

Data Analysis

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Data Snapshot

Data-led charts from across the UK media landscape

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The Future of Brands

The Future of Brands is the UK's leading event dedicated to connecting and inspiring brand marketers about the future of media and advertising. Curated with our community of 700+ brand marketers in mind, you can expect some of the smartest minds behind the world's leading brands to explore the latest in media and advertising. In 2026 we'll shine a light on what’s possible when human creativity and technologies converge and help you to prove that marketing is an investment, not a cost. From the impact of AI to media effectiveness, measurement and big idea creativity, The Future of Brands is packed with insights and case studies that will transform the way you think about media and advertising. Secure your brand’s growth at The Future of Brands 2026.
29 April 2026

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