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Global launches self-service platform to book audio and OOH media

Global launches self-service platform to book audio and OOH media

The platform, AdPower, enables businesses to book media “as easily as booking an Uber”.

Strait of Hormuz disruption threatens $94bn of global ad investment over next 18 months

Strait of Hormuz disruption threatens $94bn of global ad investment over next 18 months

Warc upgraded its 2026 global ad growth forecast, now expecting $1.39tn in total expenditure this year, but ongoing volatility caused by the crisis in the Gulf is placing a quarter of that growth at risk, with even greater implications for 2027.
Charlie Hugill: Why the future of media is real, human and experiential

Charlie Hugill: Why the future of media is real, human and experiential

As brands grapple with declining trust, Havas Play’s chief client officer talks about the rise of experiential, the importance of authenticity and why events are increasingly becoming the engine of integrated campaigns.
Leading Questions with Rob Linton – MiQ

Leading Questions with Rob Linton – MiQ

MiQ’s chief revenue officer for the UK, Rob Linton, is in the hot seat for our probing and quick-fire Leading Questions.
Why is marketing and media’s talent problem following us into the AI era?

Why is marketing and media’s talent problem following us into the AI era?

Why is a technology that, in so many ways, is moving us forward exacerbating the same old talent problems? And importantly, what can we do about it?
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Opinion

Months to plan, seconds to adapt: Why sports advertising needs creative agility

Sports advertising is still built around a legacy planning model that no longer reflects how people actually watch live sport. It needs to adapt, and AI can help, writes the co-founder of RAAS LAB.

A scented candle or confidence? Why advertising deserves both

WPP’s David Wilding explores six reasons to feel confident about advertising and investing in media.

Media never stops innovating. But the fundamentals still do the heavy lifting

In the first of a Media Essentials series aimed at marketers early in their careers, the head of planning at WPP Media’s Wavemaker introduces core principles of media and marketing science as a manual for growth.

Industry News

The Brief – Friday 12 June: ITV’s ‘six-week Super Bowl’, MiQ expands Sigma, Spotify removes thousands of phony podcasts

The Brief – Friday 12 June: ITV’s ‘six-week Super Bowl’, MiQ expands Sigma, Spotify removes thousands of phony podcasts

The Brief – Thursday 11 June: Samsung Ads launches programmatic home screen inventory, Capital Breakfast’s new sponsor and more

The Brief – Thursday 11 June: Samsung Ads launches programmatic home screen inventory, Capital Breakfast’s new sponsor and more

‘The division between church and state isn’t sustainable’: Journalists weigh-up life as a creator

‘The division between church and state isn’t sustainable’: Journalists weigh-up life as a creator

First global measure of pDOOH spend finds $1.4bn revenue generated in 2025

First global measure of pDOOH spend finds $1.4bn revenue generated in 2025

The Brief – Wednesday 10th June: Paramount’s acquisition of Warner Bros. Discovery, ITV set for World Cup ad record, Amazon Ads launches Ads Agent AI assistant

The Brief – Wednesday 10th June: Paramount’s acquisition of Warner Bros. Discovery, ITV set for World Cup ad record, Amazon Ads launches Ads Agent AI assistant

Channel 4 Sales awards TV advertising airtime to its B Corp competition winners

Channel 4 Sales awards TV advertising airtime to its B Corp competition winners

A visionary legacy: Andy Brown

A visionary legacy: Andy Brown

The Brief – Tuesday 9th June: Social media ban, news deserts, VCCP’s new retail division and ChatGPT’s next era

The Brief – Tuesday 9th June: Social media ban, news deserts, VCCP’s new retail division and ChatGPT’s next era

Data Analysis

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Tech firms must enforce tougher age checks for social media platforms, regulator says

Tech firms must enforce tougher age checks for social media platforms, regulator says

The measurement debate TV really needs to have

The measurement debate TV really needs to have

Data Snapshot

Data-led charts from across the UK media landscape

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