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Opinion

Shoppers don’t want to wait months to feel rewarded. They want value now, at the till, in real time.

Deep AI integration and the coming together of buy-side and sell-side will cure many advertiser and publisher headaches without sacrificing sophistication, says PubMatic’s chief revenue officer.

The co-founder of Limelight sets out a practical way to choose a programmatic partner – one that helps you curate quality supply, prove value to buyers, and adapt as identity, channels, and measurement keep shifting.