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Opinion

Great relationships don’t manage risk. They manage trust. And trust is built on three things: ambition, decisiveness, and kindness, writes the co-founder of X&O. 

Authentic storytelling and cultural relevance on platforms that are increasingly resistant to traditional advertising is a strategic way to build visibility, writes Hypetap’s MD.

Clients need a partner that acts with agency on their behalf. So why are the Holdcos abandoning the word, leaving it to be redefined by AI in the most powerful way possible?