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The Future of TV Advertising Global 2025 – Live coverage

The Future of TV Advertising Global 2025 – Live coverage

Following along on The Media Leader’s liveblog for coverage of the Future of TV Advertising Global live on the 9th and 10th December.

Turning ritual theory into marketing practice

Turning ritual theory into marketing practice

Rituals can turn passive consumption into a ceremony. Ads and brand experiences that nurture them might become fixtures in people’s emotional lives, says Simon Carr.
Coaching is having a moment

Coaching is having a moment

People turn to coaching for myriad reasons, but learning to think independently and ask open questions is a skill set that will benefit any leadership role and help develop your teams.
Rewriting the rules of online discovery and purchase

Rewriting the rules of online discovery and purchase

Generative AI hasn’t just changed what people search for; it’s changing how they discover, evaluate, and decide, as a new study from the7stars shows. 
The Brief – Paramount Skydance makes final bid, Musk calls for EU to be abolished, Daily Mail partners with Alzheimer’s Society

The Brief – Paramount Skydance makes final bid, Musk calls for EU to be abolished, Daily Mail partners with Alzheimer’s Society

Welcome to the Brief for Monday 8th December, The Media Leader’s round-up of media news.
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Opinion

Tis’ the season to stand out: Why recognition, not likeability, will define the best Christmas ads

In a crowded Christmas ad market, more brands are realising that being remembered for creative storytelling is the prerequisite for being loved, says the UK MD of Happydemics.

Attention advertisers: You have the power to stop the AI slop surge

Made-for-advertising (MFA) sites are thriving and causing the “sloppification” of the internet. It’s time they were stopped and adland has the power to turn off the tap, says Ogury’s Benjamin Lanfry.

Why brands should chase the Christmas cheer all-year

Is the festive idealism of families watching your ads together at risk of becoming a ghost of Christmas past? Not if cinema has anything to say about it, argues DCM’s head of insight.

Industry News

The rhythm of the week has changed. How should marketers react? With The Guardian’s Imogen Fox

The rhythm of the week has changed. How should marketers react? With The Guardian’s Imogen Fox

WPP Media forecasts 8.8% global ad revenue growth in 2025 but warns of ‘K-shaped economy’ risk

WPP Media forecasts 8.8% global ad revenue growth in 2025 but warns of ‘K-shaped economy’ risk

The Brief Monday 8th December. Serviceplan new agency, Meta AI deals, Perplexity sued, Omnicom UK moves.

The Brief Monday 8th December. Serviceplan new agency, Meta AI deals, Perplexity sued, Omnicom UK moves.

Wicked: Comes good. Year-to-date total box office surpasses £965m – up 2% on strong 2024

Wicked: Comes good. Year-to-date total box office surpasses £965m – up 2% on strong 2024

‘A seismic shift’: Netflix’s deal to acquire Warner Bros will remake the entertainment industry

‘A seismic shift’: Netflix’s deal to acquire Warner Bros will remake the entertainment industry

The Brief – Friday 5 December: TikTok’s AI problem, Havas Play acquisition, Gemini in search

The Brief – Friday 5 December: TikTok’s AI problem, Havas Play acquisition, Gemini in search

Adelicious and Audioboom: How ‘good synergies’ led to an ‘incredibly straightforward’ merger

Adelicious and Audioboom: How ‘good synergies’ led to an ‘incredibly straightforward’ merger

JICRIT managing director stepping down

JICRIT managing director stepping down

Data Analysis

The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more

The Brief – Wednesday 3 December – Apple’s Head of AI steps down, a win for journalists at Politico, Warner Bros. Discovery sale nears close and more

EssenceMediacom and Tesco take top gongs at Newsworks Awards 2025

EssenceMediacom and Tesco take top gongs at Newsworks Awards 2025

Keeping the TV ecosystem healthy – Barb Data Hub

Keeping the TV ecosystem healthy – Barb Data Hub

The Brief – Tuesday 2 December – Omnicom axes agencies and jobs, new industry awards, ChatGPT launches shopping tool and more

The Brief – Tuesday 2 December – Omnicom axes agencies and jobs, new industry awards, ChatGPT launches shopping tool and more

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The Future of TV Advertising Global

The leading international TV advertising event for over 15 years

The Future of TV Advertising Global is widely recognised as the most influential, insightful and informative two-days of content dedicated to the global TV advertising industry.

You can expect visionary thinking, strategic detail and operational implementation from over 1000 global leaders who make things happen across 30+ countries.

Share, learn and network with our community of broadcasters and operators, advertising agencies, brands, TV ad tech and more. You can find out who attends here.
9-10 December 2025

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