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Opinion

The Advertising Association’s AI Taskforce has mapped the current reality of AI deployment in advertising, identified the skills needed, and developed practical frameworks to build them.

If DSPs are to deliver truly omnichannel performance, audio must sit alongside, not adjacent to, the rest of the stack, writes AudioStack’s Silke Zetzsche.

Reddit is not really a hare; it’s a tortoise, and the advertisers making the biggest impact on Reddit have embraced its tortoise qualities, writes WPP Media’s David Wilding.