The Media Leader

News analysis, opinion and insight for media and advertising professionals

3 items in Jonathan Lewis’ in-tray at X

Analysis: X’s new UK MD is likely to be tasked with addressing brand-safety concerns, staving off competition and convincing brands that X is indispensable in media plans.

Big Tech becomes Mafia Tech: How advertisers must respond now

Advertising is now dominated by a handful of players that don’t play by established rules, like JICs or trade bodies. This poses a huge risk for advertisers.

Venu Sports venture called off

ESPN, Fox and WBD will no longer launch the service despite settling an antitrust lawsuit with Fubo earlier this week.

Are all ‘views’ created equal? With TikTok, DCM, Total Media and Mindlab

Jack Benjamin hosts a panel of video researchers to unpack what is behind a “view” and how advertisers can cut through to increasingly attention-poor audiences.

The Media Leader appoints James Longhurst as content director

Longhurst has run his own consultancy advising media owners and brands on content strategy.

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Opinion

Paul Inman

Digital has an important role to play, but it’s time we stop talking down the classic billboard. For its ability to build trust, its scope for creativity and the attention it garners, the traditional OOH poster is here to stay.

Jamie Credland

World Media Group members discuss the most important topics for 2025 in media and marketing, from publishers’ embrace of multimedia platforms and formats to post-election uncertainty.

Will Parrish

Brand-building is not enough. We have to be world-builders — and this requires craft and reverence for the brand, married with media smarts and technology to distribute and optimise.

Industry News

CAP to revise LHF guidance over lack of clarity on brand advertising

AI agents: Can they reinvent media and the workplace?

Media Mind quiz launches in 2025

Bauer makes first move into OOH with Clear Channel Europe-North acquisition

2025 AMRAs: Finalists revealed

How The Substance and prDOOH combined to drive interest for Mubi

Havas Media promotes Kim James to lead growth

‘Too big to fail’? Industry reacts to Meta content moderation changes

Data Analysis

Magna expects strongest traditional advertising performance in 14 years

Guardian staff asked to make pledges as part of climate training

OMD’s Farce of Class voted best paper at MRG Conference

First-party data is the new gold — don’t hand it over to just anyone

Data Snapshot

Data-led charts from across the UK media landscape

Find out more about the UK's most comprehensive aggregator of media data.

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10 December 2024

Our next event

Upcoming Event

The Future of TV Advertising Global

The Future of TV Advertising Global is the leading international event focused on driving innovation in television advertising. Each year, a senior audience of pioneers from media owners, pay-TV operators, advertising agencies, brands and adtech companies come together in London for two days of networking and debate about how to evolve television to be better traded, targeted, data-led and measured.

Launched in 2021, The Future of Media has become the UK's leading business conference dedicated to the future of commercial media.

Powered by The Media Leader and driven by four core values of disruption, innovation, courage and excellence, we return to London in December.

What has now almost become an industry pre-Christmas tradition, 1,000 delegates from over 30 countries will descend upon London for what is widely recognised as the most influential, insightful and informative two days of content dedicated to the global TV advertising industry. Every year, the event gets bigger — and 2024 is set to be our biggest yet.

10-11 December, 2024