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Opinion

At Postcode Lottery Group, conversations about transparency, effectiveness, and agency value go beyond marketing performance. They become about maximising social impact.

From suicidal car journeys and actual suicide material reaching youngsters courtesy of TikTok to the allegations against Meta, there is a sense that the public mood is changing.

The question for UK commerce media networks isn’t whether agentic AI is happening; it’s whether we’re building fast enough to be on the right side of it.