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What makes a great audio ad? Authenticity, the 95% rule, and knowing when to leave the AI alone – AudioTrack at 10

What makes a great audio ad? Authenticity, the 95% rule, and knowing when to leave the AI alone – AudioTrack at 10

To mark the 10th anniversary of AudioTrack, podcast host Charli West sat down with some of the industry’s leading audio practitioners to take a deep dive into the audio creative process.
ITV reports ‘solid’ H1 in first results since Sky deal announcement

ITV reports ‘solid’ H1 in first results since Sky deal announcement

The broadcaster maintained full-year guidance after the FIFA Men’s World Cup boost advertising, although less healthy foods regulation cut revenue by £20m.
Government urged to block BBC podcast advertising plans

Government urged to block BBC podcast advertising plans

A coalition of media businesses, including broadcasters, audio producers and news publishers, have written a letter to the Culture Secretary to outline the impact this would have on the wider audio industry.

Media’s midlife women crisis

Media’s midlife women crisis

When women in their forties are being advised to ‘botox their CV ’, we must urgently address gendered ageism, writes Nicola Kemp.
Never grow up: Why we all need a little more mischief

Never grow up: Why we all need a little more mischief

Grow wise or silly, wide or tall… but never grow up, always down. What media can learn from Roald Dahl.
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Opinion

Why inclusion isn’t a trend when it comes to the work and workplace

Inclusive thinking isn’t a trend. It’s how better decisions and meaningful campaigns are made.

Origin: The debate needs evidence, not assertion

The debate over whether Origin has failed, and whom it was created to serve, needs to distinguish evidence from speculation, measurement from currency, and the programme’s original advertiser-led purpose from the incomplete product it has delivered so far.

How can media leaders prepare for an under 16 social media ban?

If regulation is inevitable, we should use it as an opportunity to create a smarter, safer digital ecosystem. Lisa Morgan looks at key considerations.

Industry News

Rajar Q2 2026: A record 51m people listen to UK radio each week

Rajar Q2 2026: A record 51m people listen to UK radio each week

Rajar Q2 2026: Heart Breakfast growth stalls but remains most popular commercial breakfast show

Rajar Q2 2026: Heart Breakfast growth stalls but remains most popular commercial breakfast show

Rajar Q2 2026: Top Takeaways

Rajar Q2 2026: Top Takeaways

Rajar Q2 2026: Online accounts for more than a third of commercial radio listening hours

Rajar Q2 2026: Online accounts for more than a third of commercial radio listening hours

Channel 4 and Lloyds award four Black-owned businesses with £200,000 each in advertising airtime

Channel 4 and Lloyds award four Black-owned businesses with £200,000 each in advertising airtime

Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns

Is broadcasters’ embrace of social video commercially sustainable? With Enders Analysis’ Niamh Burns

Big Tech’s AI costs have surged. Can ad revenues keep up?

Big Tech’s AI costs have surged. Can ad revenues keep up?

Exclusive: Fifty5Blue to take minority stake in Origin, enters talks with Isba

Exclusive: Fifty5Blue to take minority stake in Origin, enters talks with Isba

Data Analysis

Has Origin failed?

Has Origin failed?

Mapping the UK agency landscape

Mapping the UK agency landscape

The industry is calling it cross-media. It’s not

The industry is calling it cross-media. It’s not

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Campaign ROI is maximised when audio gets 25% of spend, finds Radiocentre report

Data Snapshot

Data-led charts from across the UK media landscape

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