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ITV reports ‘weakened’ ad demand in H2 as it plans £30m in additional cost savings
ITV cited macroeconomic headwinds, more digital advertising on streamers and less healthy foods regulations as contributing to worsened ad market for broadcaster.
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How challengers can make the most of their underdog advantage – with David Meikle and Richard Temple
JAA Media CEO Richard Temple and business consultant David Meikle talk strategy and tactics for challenger brands to get more from less.
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