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Opinion

There are steps that we can take, together as an industry, to encourage more parents to take paternity leave. Because when all parents can access the support they need, that’s something worth celebrating.

Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.

Creators and brands have taken different approaches to content on YouTube and one is clearly beating the other. Here are some steps brands can take to get a PB on the platform.