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News analysis, opinion and insight for media and advertising professionals

Government plans new powers to tackle online harms: ‘No platform gets a free pass’

Government plans new powers to tackle online harms: ‘No platform gets a free pass’

Government is creating new legal powers to take immediate action on policies such as an under-16 social media ban, restrictions on infinite scrolling, and forcing chatbot providers to abide by the Online Safety Act.
Why magazine brands united to launch the single marketplace Atria — with Immediate Media’s Cath Waller

Why magazine brands united to launch the single marketplace Atria — with Immediate Media’s Cath Waller

Immediate Media’s advertising MD joins host Jack Benjamin to discuss Atria’s launch, its goals, and the state of the magazine publishing market.
Global OOH planning: Three fundamentals that still matter

Global OOH planning: Three fundamentals that still matter

Global OOH planning can quickly become fragmented. Stick to some basic principles, says the founder of Qube OOH. 
I didn’t take the ‘traditional’ route into media. That’s exactly why it worked

I didn’t take the ‘traditional’ route into media. That’s exactly why it worked

To mark the UK’s National Apprenticeship Week (9-15 February), a graduate of WPP Media’s apprenticeship programme, Thrive, shares his experiences.
AI, press freedom and platform power: The 77th World News Media Congress

AI, press freedom and platform power: The 77th World News Media Congress

More than three decades after it was last held in Marseille, France, the World News Media Congress will return in June 2026, amid profound structural change in the global news industry. 
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Opinion

Aim higher, not wider: It’s time to call out reach as a KPI

Black-box platforms offer nothing but short-term noise, no learning, no conversations, no loyalty, and no meaningful audience understanding. A renewed focus on cost per acquisition is required, says DAC UK’s managing partner.

How to brand ‘branding’ and sell business outcomes

WPP’s David Wilding would like to see ‘near future sales’, ‘company value’ and ‘circular value’ added to measurable business outcomes.

Linear streaming comes of age

Linear streaming, multi-channel unification, and AI-driven efficiency will dominate broadcast media strategies, says Operative’s CEO.

Industry News

The Brief – Monday 16 February – Dentsu announces new CEO, Meta plans to add facial recognition to smart glasses, Pinterest & Roku earnings

The Brief – Monday 16 February – Dentsu announces new CEO, Meta plans to add facial recognition to smart glasses, Pinterest & Roku earnings

Sky’s new bundle and the launch of HBO Max set to shake up UK streaming

Sky’s new bundle and the launch of HBO Max set to shake up UK streaming

Radio continues to drive connection, engagement and attention, study says

Radio continues to drive connection, engagement and attention, study says

The Brief – Friday 13 February – CMA to review Telegraph acquisition of Daily Mail, BBC cost cuts and more

The Brief – Friday 13 February – CMA to review Telegraph acquisition of Daily Mail, BBC cost cuts and more

Leading Questions with Chris Collins and Dallas Wiles – JCDecaux UK

Leading Questions with Chris Collins and Dallas Wiles – JCDecaux UK

Amazon launches agentic Creative Agent tool in UK

Amazon launches agentic Creative Agent tool in UK

The Brief – Thursday 12 February – Sky offers new TV bundle, YouTube kicks off US trial on addictiveness, and activist investor approaches WBD deal

The Brief – Thursday 12 February – Sky offers new TV bundle, YouTube kicks off US trial on addictiveness, and activist investor approaches WBD deal

Ruth Cartwright on her new role, the gender gap and finding business opportunities

Ruth Cartwright on her new role, the gender gap and finding business opportunities

Data Analysis

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth

IAB launches measurement advisory board in push for measurement solutions

IAB launches measurement advisory board in push for measurement solutions

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

The brief – Wednesday 17 December – Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more

Ad funding for BBC services would be ‘bad for everyone’, Radiocentre says in response to Charter Review

Ad funding for BBC services would be ‘bad for everyone’, Radiocentre says in response to Charter Review

Data Snapshot

Data-led charts from across the UK media landscape

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