The companies made a joint return to Cannes to convince advertisers of TV’s abilities.

Aside from investing in Business AI, Meta is also rolling out more capabilities on Advantage+.

Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.

Supporters of the amendment argue that it would give the creative industries much-needed transparency over copyright work being used by AI models.

Ocean and Lumen’s research also found that this format delivers higher brand recall than online video.

GameBreaks launched in the US and Canada earlier this year, allowing advertisers to brand remote-controlled games.

The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.

New research found that using both skippable and non-skippable formats double the impact on brand preference.

The independent agency has co-created the curriculum, with 60 early-career people taking part, including 20 from Medialab.

Digital maintained its share of total ad revenue, while classic declined marginally.