If Mike Luckwell thinks it’s worth the effort to try to save Reader’s Digest from an apparently inevitable extinction, it would be best to pay attention – but can he really make a profit from the ‘frisky over 50s’?
ARCHIVE ▸ Raymond Snoddy
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Let’s assume for a moment, writes Raymond Snoddy, that Lord Grade’s plans for the BBC and Channel 4 are serious ideas rather than jolly wheezes dreamt up over a bottle of claret, and try to envisage some of the consequences…
Newspapers are making the right changes to cope with a digital world – yet by comparison, TV news channels seem stuck in the 90s with their mantras of “breaking news” when absolutely nothing is happening. Are their days numbered?
Tuesday’s edition of The Times saw the Murdoch-owned paper run a selection of rather camouflaged BT Sport ads alongside their football coverage. Has the paper embraced native advertising? asks Raymond Snoddy.
Tony Gallagher did an excellent job as editor of the Daily Telegraph, had a leading role in the newspaper scoop of the decade and worked for a very profitable newspaper group. So why was he sacked? asks Raymond Snoddy
ITV’s submission to the Culture, Media and Sport Select Committee argues for top-slicing the licence fee, but the document reveals flashes of the blade, says Raymond Snoddy – and some bare-faced cheek.
As tablet sales sky rocket, what are the implications for publishers that started life in print media? Raymond Snoddy looks at the path to a truly workable print-online strategy.
From Twitter’s ad proposition to the future of the BBC, and Local TV to Facebook’s falling popularity, Raymond Snoddy shares his views on the most important media trends to watch out for in 2014.
As a report into the BBC’s handling of the £100 million failed DMI nears publication, Raymond Snoddy examines other mismanaged and costly failures under Mark Thompson’s governance.
As public spending faces further cuts and the way we consume media changes, Raymond Snoddy examines how the BBC might look to other public service broadcasters to find a funding model that works.