The way adland thinks about audiences is littered with problems, writes strategist Simon Carr. It’s time to add some further dimensions to its approach.

Across multiple categories, brands are starting to look and sound the same. Strategist Simon Carr looks at the curious reasons behind the trend, and how to change it.

By examining specific cultural influences, brands can learn more about the brave new worlds being built by Big Tech.

Spending on subscription services jumped more than 50% in lockdown, but is there still more to play for? Hearts & Science CSO Simon Carr looks at the evidence.

All the data shows both humour and ad effectiveness are in decline. But why is this happening, and how can we change it, asks Hearts & Science CSO Simon Carr

How should media agencies plan for a turkey of a Christmas? Simon Carr, chief strategy officer, Hearts & Science shares his thoughts

Simon Carr, chief strategy officer at Hearts & Science considers the forces for environmental change and the rise of conscious consumerism