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  • ‘Just talk about it’: Initiative’s new global CEO on leading an agency amid industry consolidation

    ‘Just talk about it’: Initiative’s new global CEO on leading an agency amid industry consolidation

    7 minutes
  • Planning’s new MVPs: Skills for the next 5 years

    Planning’s new MVPs: Skills for the next 5 years

    4 minutes
  • Planning in a fragmented age: Make media coherent again

    Planning in a fragmented age: Make media coherent again

    3 minutes
  • Why media should invest in talent — and this is how we do it

    Why media should invest in talent — and this is how we do it

    4 minutes
  • From scroll to sold: How AI and social have collapsed fashion and beauty’s purchase journey

    From scroll to sold: How AI and social have collapsed fashion and beauty’s purchase journey

    6 minutes
  • Interpublic shows continued decline in Q2 ahead of Omnicom merger

    Interpublic shows continued decline in Q2 ahead of Omnicom merger

    3 minutes
  • The power of Gen X is overlooked as older audiences drive dual-ROI effect

    The power of Gen X is overlooked as older audiences drive dual-ROI effect

    4 minutes
  • US FTC approves Omnicom-IPG merger on condition it does not make ad decisions based on ‘political or ideological viewpoints’

    US FTC approves Omnicom-IPG merger on condition it does not make ad decisions based on ‘political or ideological viewpoints’

    4 minutes
  • Magna revises adspend forecast downwards

    Magna revises adspend forecast downwards

    2 minutes
  • Want to beat ad fatigue? Mix up formats, Magna and Snap say

    Want to beat ad fatigue? Mix up formats, Magna and Snap say

    2 minutes
  • A 6-year-old’s guide to media planning: Creativity, memory and persuasion

    A 6-year-old’s guide to media planning: Creativity, memory and persuasion

    5 minutes
  • Uncertainty and soft guidance as holding groups struggle for growth in Europe

    Uncertainty and soft guidance as holding groups struggle for growth in Europe

    5 minutes
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