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Weekly Columnists
Page 48

Weekly Columnists

Data and Measurement
Agencies
TV Advertising
Platforms and AI
Media
Connected TV
Publishing
Audio
OOH
Policy and Regulation
Cinema
Brands and Marketers

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Achieving the Holy Grail of great branded content

5 minutes
Will Facebook Credits finally change the game for media content micropayments?

4 minutes
Neuromarketing and the science behind customers’ relationships with brands

3 minutes
Can Twitter save the banner ad?

3 minutes
Mobile will play an important role in the future of the industry

3 minutes
Misquoting Microsoft and the future of TV

6 minutes
Online marketing is the future

5 minutes
Royal Mail: Integration is key

4 minutes
Making social media stick

3 minutes
Future of mobile

4 minutes
Return of the brand

4 minutes
PPC and customer value; intelligent search for publishers

4 minutes

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