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Meta admits revenue from fraud and scam ads ‘might’ have accounted for 3-4% of total revenue

4 minutes
IAB launches measurement advisory board in push for measurement solutions

3 minutes
The Brief – Thursday 18 December – WBD rebuffs Paramount’s hostile bid, Instagram launches TV app, iHeartMedia and Netflix strike a deal

1 minute
2025 in review: Publishing upended by AI search and creators as social platforms lower moderation standards

10 minutes
The Brief – Tuesday 16 December – More scams for Meta, BBC funding future, TikTok sale set to be pushed back

1 minute
The Brief – Friday 12 December – Warc upgraded its adspend forecast, Disney and OpenAI partnership, AI backlash for McDonalds and more

2 minutes
The Brief – Thursday 11 December – ITVX surpassed annual streams record, social media use, audio partnerships and more

1 minute
The Brief Monday 8th December. Serviceplan new agency, Meta AI deals, Perplexity sued, Omnicom UK moves.

1 minute
If Meta is gold standard, what’s sub-standard?

3 minutes
The Brief – Thursday 27 November – BBC censorship, Meta ad fraud, WPP campus and WB Discovery bids

2 minutes
Big tech gets bigger

8 minutes
Meta: Media planning can’t be replaced in AI era

5 minutes

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