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Strategy Leaders
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Let’s think communities, not audiences

4 minutes
For sale: Channel 4 is a brand, not just a business

4 minutes
Why marketing’s Law of Double Jeopardy applies to attention, too

5 minutes
What we’ve learned after five years looking at attention in media

4 minutes
The two big questions to ask when planning around a World Cup at Christmas

5 minutes
A 5-point strategy to scaling up and how planning must change

6 minutes
Why John Lewis ‘won’ Christmas TV by going early

5 minutes
Attracting media strategy talent: are we asking the right questions?

6 minutes
Performance planning: diminishing returns and taking action

7 minutes
Attention as a currency: we need to build the foundations first

4 minutes
Instead of chasing instant gratification, brands should harness the power of anticipation

5 minutes
Time to stop being one dimensional when it comes to audience understanding

5 minutes

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