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Strategy Leaders
The Media Plan
Page 3

The Media Plan

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Tubi encourages people to take back their time as it makes UK debut

2 minutes
Channel 4 agrees data partnership with Zoopla

1 minute
A museum used Euro 2024 to champion immigration

2 minutes
Co-op normalises conversations about funerals using a C4 branded show

2 minutes
Freely utilises the full funnel to build a brand from scratch

5 minutes
Specsavers’ ‘public service’ for football fans during the Euros

2 minutes
RSPCA opts for mass reach to target ‘every kind’ of person

3 minutes
How four very different media owners delivered an election campaign in just eight days

4 minutes
How Men’s Minds Matters used guerrilla tactics and context for anti-gambling campaign

3 minutes
Reese’s leans in to election-year politics

2 minutes
Audible targets ‘glitch’ campaign at ‘Armchair Orwellians’

3 minutes
TUI utilises SVOD partnership to drive brand reappraisal

3 minutes

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