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Internet Ad Spend Set To Reach £266m
According to a report by Dresdner Kleinwort Benson, UK ad spend on the Internet is set to grow from £4m in 1996 to £266.8m by 2001.
This forecast is based on two predictors: that there will be a six-fold increase in UK Internet users along with an 11-fold increase in the level of adspend per UK user. This reflects a growing number of web sites which will be carrying advertising combined with an increase in the time spent on-line from 2.8 hours per week at present to 9.5 hours by 2001. Adspend per subscriber is predicted to increase from £2.7 to £63.3.
| 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | |
|---|---|---|---|---|---|---|---|
| UK Internet Subscribers (000s) | 300 | 680 | 1122 | 1683 | 2356 | 3181 | 4215 |
| Advertising Spend per Sub (£) | 2.7 | 5.8 | 12.2 | 21.9 | 36.2 | 50.6 | 63.3 |
| UK Web Ad Market (£m) | 0.8 | 4 | 13.7 | 36.9 | 85.2 | 161.1 | 266.8 |
| As % of Total UK Advertising | 0.0 | 0.0 | 0.1 | 0.3 | 0.7 | 1.2 | 1.9 |
Mike Hilton, Dresdner Kleinwort Benson: 0171 956 8063