The initiative is in partnership with JICMAIL and Marketreach, allowing media planners to map, compare and plan mail alongside other media when setting up regional campaigns. 

Director at PwC, Andy Lobo, said DOOH H1 growth is ahead of the global growth of some of the major internet advertising platforms.

Amazon is being sued by the US Federal Trade Commission (FTC) and a bipartisan group of 22 state attorneys general, who allege the e-commerce giant likely extracted more than $20bn from advertising customers by manipulating the auctions used to set ad prices on its platforms. 

Research from WhichPodcast has found that Business is the most crowded category out of 19 podcast genres, but still remains a popular choice for advertisers.

The ASA Public Awareness Campaign has been running since 2022, with Netflix and Waitrose joining as the latest media owners to donate inventory.

The deal reflects a wider shift among streaming services, as Netflix and Disney+ look to creator-led football content to attract and engage audiences.

AI is moving beyond experimentation to become embedded into the infrastructure of media and advertising. Here is a roundup of the biggest AI developments so far this year.

SoundBridge Media launched last month to help independent podcast production companies unlock commercial opportunities, but discoverability may not be the only reason mid-size shows are struggling to attract advertisers.

In the final instalment of this three-part series examining the future of podcasting, The Media Leader spoke to industry experts about whether the medium has reached its peak, and what impact future regulation might have.

The additional categories address the underrepresentation of regional and independent agencies, recognises adtech’s growing role in media research, and honours the late AMRAs judge Denise Turner.