The report ‘Go Big or Go Home’ suggests the industry is too focused on efficiency at the cost of effectiveness, which ultimately damages profits.

Its the first large-scale UK study to measure how British audiences experience podcast advertising and was debuted at The Podcast Show London on 20 May.

The global cross-media measurement company’s chief product and technology officer Bruno Furnari spoke about the ‘true cost’ of overlapping reach at Future of Brands.

The media and entertainment group is now the only UK media owner able to offer advertisers audio, outdoor, and premium video all in one place.

Some of The Media Leader’s Gamechangers discussed brand building, collaboration and social responsibility at a recent roundtable.

The BBC continues to lead the breakfast time slot, despite Radio 2 seeing marginal declines of 0.6% year-on-year and 0.8% from Q4 2025.

National radio brands across the board saw declines in weekly reach, but green shoots of growth could be found in Bauer’s KISS and Global’s LBC.

Industry experts shared insights on creativity for making impactful campaigns at Smithfield’s Big Breakfast event on Tuesday.

The sector has been formally recognised in the UK’s SIC framework under the classification: ‘Podcast and other audio publishing activities’.

Last week, The Media Leader took a deep dive into retail media, reporting on the latest updates and hearing from key industry leaders on the challenges, trends and future of this fast-growing media channel.