The media and entertainment group is now the only UK media owner able to offer advertisers audio, outdoor, and premium video all in one place.

Some of The Media Leader’s Gamechangers discussed brand building, collaboration and social responsibility at a recent roundtable.

The BBC continues to lead the breakfast time slot, despite Radio 2 seeing marginal declines of 0.6% year-on-year and 0.8% from Q4 2025.

National radio brands across the board saw declines in weekly reach, but green shoots of growth could be found in Bauer’s KISS and Global’s LBC.

Industry experts shared insights on creativity for making impactful campaigns at Smithfield’s Big Breakfast event on Tuesday.

The sector has been formally recognised in the UK’s SIC framework under the classification: ‘Podcast and other audio publishing activities’.

Last week, The Media Leader took a deep dive into retail media, reporting on the latest updates and hearing from key industry leaders on the challenges, trends and future of this fast-growing media channel.

Retail media is now being presented publicly as its own channel in the AA/WARC Expenditure Report, with forecasts suggesting its rapid growth will continue in 2026 and 2027.

The report shows that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter.

Advertising Association (AA) president Andria Vidler speaks to James Longhurst on stage at Future of Brands.