Arcade, the management firm behind The Sidemen, is repositioning itself as a creator-first entertainment company. Its CEO discusses how it wants to bring ‘the rigour of traditional media’ to the creator economy.

Two-thirds of the British public are unaware that outdoor advertising contributes to public infrastructure, according to the latest polling commissioned by Outsmart.

The study found that ad awareness has both a direct and indirect relationship with brand consideration.

Last week, we spotlighted media planning and strategy, exploring how roles are changing, what planners need to know now, and where the industry is heading next. 

The podcast company continues to expand into a broader multi-platform media business, and plans to host its first upfronts later this month.

Last month Disney+ alerted customers of its updated Subscriber Agreement across Europe, falsely prompting claims that traditional commercial breaks could appear on Disney+’s ad-free tiers.

The findings were presented at Radiocentre’s Tuning In conference on 30 September.

More than a third of programmatic DOOH spend is now flowing through omni-channel DSPs, according to the World Out of Home Organization’s latest report.

According to the study, teens also have high expectations of advertisers, with 60% saying they would stop using a brand if it ran a misleading ad.

The ad-free subscription service raises questions over the impact on radio advertising, while offering the broadcaster a potential new source of listener data.