More than a third of programmatic DOOH spend is now flowing through omni-channel DSPs, according to the World Out of Home Organization’s latest report.

According to the study, teens also have high expectations of advertisers, with 60% saying they would stop using a brand if it ran a misleading ad.

The ad-free subscription service raises questions over the impact on radio advertising, while offering the broadcaster a potential new source of listener data.

We asked senior agency planners what the role needs to become, what should remain resolutely human, and what planners need to know now to stay ahead of the change. 

The audio-visual advertising platform is giving advertisers access to audio inventory around News UK content on YouTube, including talkSPORT and Virgin Radio

The joint campaign, Uplifting Our Communities, will run throughout October to mark Black History Month.

The not-for-profit advocacy group points to research that found LGBTQIA+ spending power is over £33bn in the UK.

This year’s theme centres around one question: What makes media work – and how can we make it work harder for business?

The changes will come into effect in January, with advertisers set to get three times as much domination time on the tourist hotspot.

The founders of creator media company Everywhere argue that audiences are no longer confined to individual platforms, creating an opportunity for more integrated creator campaigns.