Leo Burnett, the advertising agency, today announced that it is launching a healthcare division called Leo Burnett Ad Valorem. The new division hopes to utilise the benefits between healthcare specialists and brand specialists in what Burnett claims is a rapidly expanding catagory in the ad industry.
Leo Burnett Ad Valorem hopes to offer clients a ‘true synergy between medical and consumer communications’, and is a strategic investment in a sector which spends in excess of £300 million on advertising in the UK.
Nick Brien, chief executive officer at the agency, commented on the development:”Leo Burnett Ad Valorem combines the brand expertise major health organisations are looking for from their agencies with the sensitivity this category requires. There’s now a realisation in the Life Science industry that the way to get ahead is to take a leadership stance and produce famous ads.”
Leo Burnett Ad Valorem wil operate as a division of Leo Burnett, and be located in the main agency at Sloane Avenue, London.
Leo Burnett: 0171 591 9509
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