The Senate has began to debate the Tobacco Bill, which gives considerable powers to the US Food & Drug Administration to control and restrict tobacco marketing. The Senate is almost certain to pass the proposed legislation, which will:
ban free samples of merchandise bearing tobacco emblems
ban tobacco advertising in magazines with either a large children’s readership or a readership of more than 15 per cent constituted by under 18-year-olds
ban the use of colour in all outdoor advertising
ban all outdoor advertising within 1,000 feet of a school or playground
The debate is likely to encompass even more drastic proposals, such as a proposed ban on the use of people, cartoons and caricatures in advertising and limitations on the amount of marketing that tobacco companies may conduct overseas.
Media Jobs
Hello. We have downloaded cookies on your device. Some of these cookies are essential for the website to function. Others are non-essential and are used for analytics and advertising.
We need your consent for these types of cookies.
To withdraw your consent or change your cookie choices, please do this through your browser settings.
Otherwise, click OK to accept and continue.
