The Advertising Association has released its 1998 Regional Marketing Pocket Book: a pool of demographic and statistical data on Britain’s regional differences.
Information from the book can show, for example, that DIY is most common in Yorkshire and Humberside and that Northern men are the most prolific drinkers of alcohol.
The book is published by NTC Publications on behalf of the Advertising Association and provides a “detailed snapshot of all aspects of regional lifestyle and contains a wealth of information about Britain”. The information is intended for marketers, advertisers and their agencies as well as media owners.
The pocket book examines differences in a number of areas including consumer spending, leisure activities, personal finance and media usage. A copy can be obtained from the following address and costs £24.00:
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