The ‘Science of Desire’ research report, unveiled at Cannes on Tuesday, finds that brands should not compete for visibility, but rather desirability.
Jack Benjamin
Jack Benjamin is a reporter for The Media Leader and leads our coverage publishing and social media. Originally from the Chicagoland area, Benjamin joined in March 2022, having previously served as section editor, comment and film, for Cherwell at Oxford University, where he received a Master of Science with merit in Comparative Social Policy. He also received a BS in Social Policy from Northwestern University, and has previously worked as an intern for The Late Show with Stephen Colbert, The Chicago Council on Global Affairs, and the US House of Representatives.
LATEST ARTICLES
Host Jack Benjamin caught up with WPP Media’s global president of business intelligence to unpack the global ad market’s strong growth picture despite instability caused by war and energy cost inflation.
ITV held its 16th annual Showcase in Manchester on Thursday, promoting TV as a high-attention medium that is actively working to onboard more new-to-TV advertisers amid a record-setting World Cup.
At what point does a challenger agency decide to make a big splash at Cannes? For PMG, ‘the moment we’re in right now is the moment it has been building toward for 15 years.’
WPP Media has upgraded its global growth forecast to +8.9% to $1.3tn in 2026, up from +7.1% growth previously forecast in December.
Debate for and against a social media ban has been hotly contested for months even among adland’s most vociferous online safety advocates. Downstream effects on platforms, broadcasters and advertisers abound.
Arena Media’s managing director discusses what it means to work for a ‘cultural media agency’, why brands are underinvesting in gaming, and how AI is changing the role agencies play for their clients.
Warc upgraded its 2026 global ad growth forecast, now expecting $1.39tn in total expenditure this year, but ongoing volatility caused by the crisis in the Gulf is placing a quarter of that growth at risk, with even greater implications for 2027.
Creators are now driving the news agenda, putting news brands in the awkward position of embracing a new medium for journalism without a sustainable funding model.
During a presentation at SXSW London, Neil Patel, co-founder of American digital marketing firm NP Digital, advised brands to acknowledge AI search as a demand-generator.