Global Street Art CEO Lee Bofkin offers a peek inside his extraordinary archive and shares why he thinks artistry is undervalued in OOH.
Jack Benjamin
Jack Benjamin is a reporter for The Media Leader and leads our coverage publishing and social media. Originally from the Chicagoland area, Benjamin joined in March 2022, having previously served as section editor, comment and film, for Cherwell at Oxford University, where he received a Master of Science with merit in Comparative Social Policy. He also received a BS in Social Policy from Northwestern University, and has previously worked as an intern for The Late Show with Stephen Colbert, The Chicago Council on Global Affairs, and the US House of Representatives.
LATEST ARTICLES
AI-driven adspend, defined as a media buying and delivery decision made by an AI-powered algorithm, is forecast to hit £18bn in 2030 as platforms embrace agentic sales.
Karen Nelson-Field discusses Amplified Intelligence’s new product, AttentionAI, and why better attention data provision will lead to higher-quality creative and media decisioning.
Host Jack Benjamin sits down with World Out of Home Organisation president Tom Goddard ahead of its annual Congress in London to discuss how OOH is becoming easier to buy, more measurable, and more collaborative.
The independent creative studio’s SVP and head of agency discusses how microdramas are becoming the future of IP development, and why brands should get involved.
At our Future of Brands conference last month, the UN’s Charlotte Scaddan and CAN co-founder Harriet Kingaby unpacked a recent issue brief that warned the integrity of the global information ecosystem is at a “crisis point”.
One large advertiser has a live keyword blocklist with a national news brand that contains over 34,000 words across 22 languages. That is more words than the average UK adult uses in their active vocabulary.
Google launches AI marketing assistant as it expands search and agentic commerce advertising options
The tech giant announced a slew of new ad formats for AI search and will roll out its Universal Commerce Protocol to AI Mode and YouTube. It is also launching a new Ask Advisor AI marketing assistant to help brands automate their campaigns across Google’s adtech stack.
Channel 4 reported a -1% year-on-year decline in total revenue to £1.03bn in fiscal year 2025, with the broadcaster’s leadership highlighting its “resilience” in the face of “cyclical and structural” pressures facing the UK TV advertising market.
The lobbying effort comes after the announcement of the Regulating for Growth Bill, with IAB UK finding that 95% of digital advertising companies are using AI, compared to just 16% of total UK businesses.