Trinity Mirror has appointed a sales director for its new media division. Jason Smith will supervise advertising sales over the local and national websites of the recently merged group (see Trinity-Mirror Deal Gets ‘Unconditional’ Go-Ahead).
The new media operations of the group include the Mirror’sic24 brand umbrella site which has links to the company’s national and local newspapers. Trinity has a portfolio of local websites which include an online portal for its titles in the northeast of the country. It is believed that these will be brought under the ic brand.
Jason Smith is currently sales manager at VirginNet. He will also be responsible for ad sales for all the regional papers within the group.
Trinity Mirror: 0171 293 3000
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