UK flag US flag FR flag BE flag
|

PPA Honours Natmags Managing Director

PPA Honours Natmags Managing Director

The latest national newspaper readership figures, released by the NRS, show that in the period April to September this year, overall readership fell 1.7%. Around half of all titles saw a drop in readership year on year, but there were some notable exceptions.

This month’s figures brought good news for GMG newspapers. The Guardian added 12.7%, to its readership year on year. Its Sunday sister title, the Observer also did well, adding 13.1%.

Fellow broadsheet the Independent on Sunday fared less well, shedding 7.6% of its readership year on year. Heavier losses still were seen at the Sunday People, which lost 16.5% from its readership year on year, and Northern & Shell’s Daily Express which saw a year on year loss of 10.1%, leaving it with a readership figure just below 2m. Consolation for Northern & Shell came at the Daily Star, which managed a 9.3% increase in readership year on year.

National Newspaper NRS Figures – August 2001
Title Apr 00 – Sep 01 Apr 01 – Sep 01 Actual Change % Change
Daily Express 2,218,000 1,994,000 -224,000 -10.1
Daily Mail 5,472,000 5,612,000 140,000 2.6
Daily Record 1,645,000 1,525,000 -120,000 -7.3
Daily Star 1,461,000 1,597,000 136,000 9.3
Daily Telegraph 2,274,000 2,258,000 -16,000 -0.7
Financial Times 597,000 643,000 46,000 7.7
Guardian 1,068,000 1,204,000 136,000 12.7
Independent 571,000 596,000 25,000 4.4
Independent On Sunday 657,000 607,000 -50,000 -7.6
Mail On Sunday 6,061,000 5,710,000 -351,000 -5.8
Mirror 5,799,000 5,746,000 -53,000 -0.9
News Of The World 10,153,000 10,176,000 23,000 0.2
Observer 1,018,000 1,151,000 133,000 13.1
Sun 9,628,000 9,499,000 -129,000 -1.3
Sunday Express 2,278,000 2,310,000 32,000 1.4
Sunday Mirror 5,718,000 5,510,000 -208,000 -3.6
Sunday People 3,680,000 3,074,000 -606,000 -16.5
Sunday Telegraph 2,038,000 2,062,000 24,000 1.2
Sunday Times 3,101,000 2,982,000 -119,000 -3.8
Times 1,542,000 1,559,000 17,000 1.1
Total 66,979,000 65,815,000 -1,164,000 -1.7

National Magazine Company: 0207 439 5000 www.natmags.co.uk PPA: 020 7404 4166 www.ppa.co.uk

Subscribers can access ten years of media news and analysis in the Archive

Media Jobs