TV Market Round-Up – April 2001
Revenue
In a year on year analysis total terrestrial TV revenue fell 13.8% during April. Worst hit was ITV, which saw its revenue drop over £40m to £156.5m compared to the same period in 2000, a fall of 18.9%. Least affected was Channel 4, which only fell 1.1%.
Satellite revenues went up, as the non-terrestrial channels continue to gain influence and audience. Total revenue for this sector were up 9.2% or £42m compared to last year.
| Total Television Revenue – April 2001 | |||
| Total Revenue | Apr 00 | Apr 01 | % Change |
| ITV | 192,930,000 | 156,530,000 | -18.9 |
| C4 | 56,270,000 | 55,630,000 | -1.1 |
| C5 | 18,300,000 | 17,900,000 | -2.2 |
| GMTV | 6,030,000 | 5,600,000 | -7.1 |
| Total Terrestrial (inc. GMTV) | 273,530,000 | 235,660,000 | -13.8 |
| Total Satellite | 38,370,000 | 41,900,000 | 9.2 |
| Source: Agency Estimates | |||
Among the ITV franchisees, the largest increase in revenue share went to the middleweight franchise HTV, which managed to go up a modest 0.7 percentage points. The largest drop was at Central, whose share was reduced 0.9 percentage points year on year. However, the franchise continued to command the largest share overall, beating Carlton with a share of 15.7%.
| April ITV Franchise Revenue Share Comparison | |||
| Station | April 00 | April 01 | % Point Change |
| Scotland | 5.91 | 6.3 | 0.4 |
| Anglia TV | 7.31 | 7.43 | 0.1 |
| Carlton | 15.82 | 15.53 | -0.3 |
| LWT | 12.76 | 12.27 | -0.5 |
| Central | 16.63 | 15.71 | -0.9 |
| North West/Border | 10.05 | 10.08 | 0.0 |
| Meridian | 11.27 | 11.4 | 0.1 |
| West Country | 1.99 | 2.01 | 0.0 |
| Ulster (UTV) | 1.93 | 2.19 | 0.3 |
| HTV | 5.39 | 6.09 | 0.7 |
| Yorkshire/North East | 10.94 | 10.97 | 0.0 |
Costs Per Thousand
Falls in Costs Per Thousand (CPTs) were seen without exception across the commercial terrestrial channels. The largest falls were at ITV, where they included a 24.1% drop for Housewives and a 23.3% drop for Women. Both Channel 4 and Channel 5 saw the largest year on year drop in the Housewives with Children category, falling 10.4% and 18% respectively.
| CPTs | ||||||
| ITV | % Ch YoY | Channel 4 | % Ch YoY | Channel 5 | % Ch YoY | |
| Adults | 738 | -22.6 | 750 | -6.3 | 479 | -3 |
| Men | 1,853 | -21.7 | 1,699 | -4.6 | 1003 | -2.5 |
| Women | 1,226 | -23.3 | 1,343 | -7.8 | 918 | -3.5 |
| Hwvs | 1,147 | -24.1 | 1,227 | -8.7 | 780 | -3.2 |
| Hwvs/Ch | 4,813 | -20.1 | 4,791 | -10.4 | 3,008 | -18 |
| ABC1 Adults | 2,000 | -22.8 | 1,709 | -8 | 1,401 | -6.7 |
Commercial Impacts
Commercial Impacts were up year on year across the board. ITV saw a 4.9% increase for Adults and a 5.1% increase for ABC1 Adults. At Channel 4 and Channel 5 it was once again the Housewives with Children category which saw the most movement, with 4’s impacts increasing 10.3% while 5’s were up 19.2%. The satellite channels did not see such spectacular increases as would normally be expected. ABC1 Adults went up 18%, with the remainder averaging a 12% rise.
| Commercial Impacts | ||||||||
| ITV Impacts | % Ch YoY | C4 Impacts | % Ch YoY | C5 Impacts | % Ch YoY | Satellite Impacts | % Ch YoY | |
| Adults | 25,708 | 4.9 | 8,986 | 5.6 | 4,525 | 0.9 | 9,587 | 12.4 |
| Men | 10,237 | 3.6 | 3,968 | 3.6 | 2,162 | 0.3 | 4,811 | 12.1 |
| Women | 15,471 | 5.8 | 5,018 | 7.2 | 2,363 | 1.4 | 4,775 | 12.6 |
| Hwvs | 16,543 | 7 | 5,493 | 8.3 | 2,781 | 1 | 5,114 | 13.8 |
| Hwvs/Ch | 3,941 | 1.5 | 1,407 | 10.3 | 721 | 19.2 | 2,302 | 11.4 |
| ABC1 Adults | 9,484 | 5.1 | 3,944 | 7.4 | 1,549 | 4.8 | 4,251 | 18 |
ONdigital Expected To Be Rebranded ITC Renews Remaining ITV Licences EastEnders Shooting Climax Pulls Peak Audience Of Nearly 20m SMG Remains Cautious In AGM Statement Carlton And Granada May Implement Spending Cuts At ONdigital Channel 5 News Move Refused By ITC ABN AMRO Makes £25m Cut To BSkyB’s 2001 Forecast Channel 5 Given Wake-Up Call By ITC Over Coffee Shots Channel 5 To Receive £6m Cash Boost From Owners Further Downgrades Made To ITV Forecast Public Still Not Convinced By Digital TV, Says Survey ONdigital Subs Growth Hampered By High Churn ONdigital To Announce Revamp, Prebble To Head Up ITV Broadcasters Publish Details Of Public Service Commitment Channel 5 Aims For ‘Desirably Different’ In Statement Of Intent Two Way TV Gets £12m Investment Boost Prebble Heads Up An Integrated ITV Power Increase For Digital TV Signal Planned Bland To Step Down From BBC Chairman Role Channel 4 Statement Of Intent To Continue Innovation And Quality Revised Cable Stats Show 4.5m Homes Connected Cable Groups Sign Up For Video-On-Demand Details Of New ITV Soap Revealed Consortium Launches Bid To Become New ITV News Provider AOL Time Warner Looks To NTL For Possible Euro Partnership TV Still On Top For Ad Effectiveness, Says Survey
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