i-level Extends Digital Marketing Presence With New Division

Digital Media agency i-level has launched a new specialist division called i-level Generator to help advertisers get the most out of digital marketing.

The new division is intended to help brands review their online strategy and maximise return on investment by focusing on digital marketing constancy, website efficiency auditing and research. i-level group has acquired website auditing company The Site Clinic to bolster the new division and has also recruited the company’s founders, Matthew Pitt and Jeremy Swinfen Green, to head it.

Commenting on the launch, Pitt said: “i-level Generator really complements the company’s end to end digital marketing offering. Where most other agencies have chosen to go wide by opening offices overseas, i-level has gone deep and can now boast an unrivalled range of digital marketing services.”

The new division will sit alongside the main i-level online media planning and buying business, which will now be branded i-level Advertising and i-level Digital Partnerships, and which launched at the at the beginning of the year to handle retail and content distribution deals (see i-level Creates Retail Division). All three divisions will report to group managing director Nick Gutfreund.

i-Level: 020 7340 2700 www.i-level.com

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