Adam Edelshain, VP of client solutions at mediasense, explains how Playout is verified, from testing proof of play and data quality to reconciling Playout records with media owner systems.
The Media Leader Staff
LATEST ARTICLES
Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Ocean Outdoor’s Dan Perry takes us through his daily routine.
Senior media figures, 29 Future 100 alumni, will select this year’s class of 100 rising talent.
Media Mind has drawn the agencies and media owners that will compete against one another this autumn for a place in the semi-final.
18 industry leaders will form an advisory board to shape a dedicated programme for independent agencies and challenger brands.
Media planning can feel like an elusive practice to those outside of agencies. In our ongoing series, Medialab Group’s Malachy Brown takes us through his daily routine.
Sports supporter groups are now Britain’s number one community type, 86% of community members say they have been influenced by what they see or hear, and precision targeting without community insight risks becoming “increasingly commoditised.”
Entries are now open and close on 25 September, with the Class of 2026 set to be announced in October.
Zee Entertainment’s Parul Goel on doubling the business in Europe, the micro-drama opportunity and why partnerships are the key to scale
Broadpeak’s Julien Boyreau on new inventory, shoppable formats and the case for playing two games at once
