The national newspaper’s autumn battle to win readers means that the price changes and the new supplements launching have dramatically changed the look of the nationals. There follows a summary of the major alterations:
QUALITIES
CHANGES
DATE 1994
D.TELEGRPH-
Considering newsections
20/9
& redesign
FT –
10 sponsored colour
4/9
magazine supplements
GUARDIAN –
A5 pocket Guide for
12/10
London; A3 version
for rest of UK
INDEPENDT –
Two section format
10/10
S.INDEPEN-
Adding sports section
26/10
Business to broad-
sheet; more editorial
pages
OBSERVER –
New culture mag; new
3/10
Life mag; separate
tabloid sports section
S.TELEGPH-
New sports section
6/9
THE TIMES-
Price cut to 30p week
9-Dec
Price cut to 40p Sat.
S.TIMES –
New sports section
13/8
MID-MARKETS
D.EXPRESS-
New London section
9/10
New Saturday Review
D.MAIL –
New Saturday Review
16/10
S.EXPRESS-
New Review section
19/9
Revamp second section
TODAY –
Cut Price to 20p in
16/8
Liverpool
EV STD –
New Weekly review
22/10
supplement to replace
ES mag
POPULAR
THE SUN –
Price cut to 20p
12/7
This summary will be stored in Newsfile Press, under MediaTel Reports
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