MediaTel Insight: Smaller Radio Groups Lead The Way
The UK’s smaller radio operators have shown stronger advertising revenue growth than their larger competitors in the latest round of financial results while the latest forecasts from the Advertising Association predict that the radio sector will outperform the overall display advertising market throughout this year.
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Internet Helps To Drive Offline Sales, Says Report
The strong relationship between online and offline sales is demonstrated by a survey which shows that over half of the visitors accessing product information on manufacturers’ websites plan to purchase the item within a week from one source or another.
Forever Broadcasting Moves Towards Profitability
Newcastle-based independent radio group, Forever Broadcasting has revealed record revenues and audiences for the first half of its financial year.
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