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MediaTelINSIGHT: ITV Advertising To Drop By 4% In 2003
Major media advertising pacings in the US are looking fairly weak for the fourth quarter, although the outlook for 2004 is still positive, according to Merrill Lynch.
Also On MediaTel Insight Today…
Price Takes Over From Speed In Broadband Battle
Price, rather than speed, is becoming the primary factor for consumers signing up to broadband internet services, according to a new US report from Forrester Research.
Europe To Lead In Wi-Fi Hotspots By 2007
Research by the US-based Radicati Group predicts that Europe will take 38% of the world’s 447,000 hotspots by 2007, whilst the US houses 34%.
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