Westminster Press is to launch a readership survey this autumn. The survey, carried out by NOP Media, will comply with Jicreg and standard industry guidelines, and will cover all Westminster Press titles.
Anne Blood, advertisement director of Westminster Press told MediaTel that the data will be aimed at advertisers, and will give information such as age, sex, and class of readers of the WP titles. The results will form part of a local and national ad sales campaign to start in Spring 1995.
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