Granada/Border Deal

A new ratecard for the Granada/Border macro region, North by Northwest, will be available within the next two weeks.

According to Peter Lilley, Client Sales and Support Director, the new region has been created “to enable one transaction, one price and one payment to cover both stations,” and should encourage greater use of Border by any agencies who may have seen its use as uneconomic previously.

Programming output is already almost identical at peak times, so there will only be minor changes required to allow advertising to be synchronised across both stations.