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Tesco On-Line Ad Campaign

Tesco On-Line Ad Campaign

Tesco has launched its first on-line advertising campaign with Yearling Communications’ Interactive TV Guide Web site. Tesco’s Wine Selector Web site now links off from the Yearling’s site.

Tesco Wine Selector allows users to select the most suitable wines for a particular meal or by cost, country etc. It also allows for orders to be taken on-line. The Tesco site links from several indices on the Yearling site and also from within appropriate programmes; ie Delia Smith’s Winter Collection, and Food and Drink.

Tesco’s Wine Selector Web Site is part of its main site, which provides basic company information, press releases, jobs and a new products information page.

http://www.yearling.com

http://www.tesco.co.uk

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