NRS Commentary Oct’94-Mar’95

Women’s Weeklies

Among the women’s weeklies sector, the top three highest read titles remain the same with Take A Break, Womans Own and Bella heading the survey once again. Take A Break recorded an increase of 2.6% on last year’s figure which brings its AIR to 3,692,000.

IPC’s Womans Realm, the 11th highest read title recorded the highest percentage increase of the sector, up 14% on last year’s AIR to 1,291,000. Peoples Friend also fared well with a 10% increase on last years figures with an AIR of 1,468,000. Hello magazine was the only magazine of the top ten titles in the survey to record a decrease, with readership down by 2.45% to 1,589,000.

Women’s Weeklies, ranked by highest readership

Women’s Monthlies

Among the women’s monthlies sector, Good Housekeeping remains the best read title, with a readership of 1,985,000, a decrease of 5.65% on last years figure. Prima, the second highest read title also recorded a fall of 12.36%. Other titles to record a decrease include Woman and Home, Ideal Home and Top Sante Health & Beauty which recorded the greatest decrease of 33.7%, bringing its AIR to 426,000.

The title which recorded the biggest increase is Company, up 32.7% to 709,000. Maire Claire also fared well with a rise of 32% bringing its readership to 1,401,000. Other titles to do well include Sainsbury’s Magazine, up 21.4% to 1,668,000; Cosmopolitan increased its AIR by 9.97%, and Vogue, with an increase of 14.47%. There are now 13 titles with AIRS of over 1 million.

Top Women’s Monthlies, ranked by highest readership