March 1 will see the launch of a new ‘classic’ car title from IPC called ‘Superclassics’. The new quarterly title targetting ‘the true classic car connoisseur’ will be A4 in format and cost £3.50.
With an IPR of 40,000 plus, the new title enters into a market where IPC already have ‘Classic Cars’ with the highest NRS figure for specifically ‘classic’ car titles (NRS Jan-June 94 1,180,000).
The major publisher, in terms of number of titles in this ‘classic’ car market, is EMAP with titles including ‘Popular Classics’, ‘Practical Classics and Car Restorer’ and ‘Classic Car Weekly’.
IPC: 071 261 5880
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