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Saatchi V Saatchi In BA Short List

Saatchi V Saatchi In BA Short List

British Airways announced yesterday that 4 agencies have been shortlisted for its £60m worldwide advertising account; Saatchi & Saatchi, the New Saatchi Agency, JWT and BBH. The account includes media buying.

Staff working at Saatchi & Saatchi on the BA account have been poached by Maurice Saatchi to work for his New Saatchi Agency.

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