The Daily Star are starting a new Babe Watch promotion on Monday 13th March. The Babe Watch game has a daily prize of up to £1000. It will also feature a bonus for readers with a token collect weekly draw for a beach holiday for two in California.
The four week promotion will involve a regenerative weekly gamecard, 4.5 million of which are being distributed to newsagents. Readers will be invited to match the babe and her vital statistics printed in the Daily Star each day with those on their gamecard.
The promotion will be supported by national radio advertising, with creative work by Leo Burnett and Media and buying by IDK Media.
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