Full report available at: Mediatel Connected > Connected AV > Viewing and Social > Channel Figures

An analysis of developments in digital radio in the UK, including the latest RAJAR Q3 2009 figures.

All you need to know about HDTV on just one page, covering definitions, impact on advertising and the current and future market.

All you need to know about IPTV on just one page, covering definitions, impact on advertising and the current and future market.

The start date for the digital switchover has been announced today by Digital UK, with Whitehaven and the surrounding area of Cumbria having BBC Two switched off on October 17 this year.Speaking today, Ford Ennals, chief executive of Digital UK, said that the remaining three analogue channels will be switched off four weeks later on… Continue reading Digital Switchover Gets October Start Date

Marketers choosing to ignore the ever-powerful 50+ market are playing a dangerous game, according to new marketing think tank ASK, which reveals the findings of its largest ever survey, highlighting key challenges to unlocking the sector’s value.The old view that a consumer is dead by the time they reach 35 is a highly risky view… Continue reading Re-Thinking The Over 50s

class=”article”>Internet piracy has long been associated with music, but Ben Coppin, COO of leading Internet monitoring company, Envisional, explains that internet piracy of TV programmes is beginning to shape the future of the television industry in much the same way as early music sharing networks did for record companies….The online distribution of music, films and… Continue reading NewsLine Column: Watching The Programme Pirates

BARB has announced that Bjarne Thelin, director of planning at Carlton Television, will replace Caroline McDevitt as chief executive of the audience research body early next year.McDevitt, who has held the chief executive’s position for five years, announced she was standing down in July, after overseeing the implementation of a new television audience measurement system… Continue reading BARB Appoints Thelin As New Chief Executive

Despite an overwhelming amount of hype surrounding its launch at the end of the nineties, interactive TV has been slow getting out of the blocks. However, after a number of false starts the medium is slowly finding its way into the marketing mix and Nigel Gwilliam, e-commerce and new media consultant at the IPA, is… Continue reading NewsLine Column: A Crucial Year For Interactive TV

With the latest figures from the IAB showing that internet advertising is quickly reaching maturity, Nick Sparey, consultant at Media Audits, explains that accountability is key to making online an increasingly important part of the marketing mix.The growth in internet advertising has been well-chronicled for some time now, with the medium developing in size through… Continue reading NewsLine Column: Accountability Will Be A Key Measure Going Forward