This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.  

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date. Make sure you get your ticket for The Future of Media in October. Elle UK, the Hearst women’s magazine, has launched a design refresh and new sections under the editorship of Kenya Hunt.… Continue reading Live blog test 2

Internet advertising is an effective brand building tool and advertisers should increase the amount of marketing budget dedicated to online, according to the results of a study carried out by Forrester Research on behalf of Unilever and the IAB. The study, which analysed the combined effects of six-week TV, print and online advertising campaign for… Continue reading Online Effective As Brand Building Tool