Following an ISBA report this week claiming advertisers remain uncertain about programmatic trading, Videology’s Anne de Kerckhove looks at how the subject can be simplified. Get your notepads ready.
Anne de Kerckhove
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Anne de Kerckhove, managing director, EMEA, Videology takes a look at some key trends that will impact online video advertising in 2014 – from the merging of TV and online to the rise of programmatic.
Forget trying to celebrate yet another ‘year of mobile’ says Videology Group’s Anne de Kerckhove, and in 2013 raise your glass to the year of cross device consumption.